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#215 Florence SC
Spring 2008 Arbitron Quarterly Report (Updated: 08-11-08)
(12+ Population: 167,600) (Surveyed: Spring/Fall)

Station	Fall 06	Spr 07	Fall 07	Spr 08	Format	Owner
WYNN-FM	12.1	9.6	11.8	12.7	Urban	Cumulus Broadcasting Inc.
WEGX-FM	7.8	8.7	10.4	10.9	Country	Qantum Communications Inc.
WBZF-FM	6.9	10.6	9.0	7.7	Gospel	Cumulus Broadcasting Inc.
WWDM-FM	4.3	4.6	7.1	6.8	Urban AC	Inner City Broadcasting Corp.
WHLZ-FM	5.2	3.2	3.3	5.0	CHR	Apex Broadcasting Inc.
WDAR-FM	4.3	3.7	3.8	4.5	AC	Qantum Communications Inc.
WPDT-FM	4.3	4.1	2.8	4.5	Religious	Glory Communications Inc.
WJMX-FM	5.6	5.0	3.8	3.6	CHR	Qantum Communications Inc.

WSIM-FM	2.6	3.7	3.8	3.6	Soft AC	Miller Communications Inc.
WZTF-FM	1.7	2.8	3.8	3.6	Urban AC	Qantum Communications Inc.
WCMG-FM	4.3	3.7	3.8	3.2	Urban AC	Cumulus Broadcasting Inc.
WMXT-FM	4.7	6.0	4.2	3.2	Classic Rock	Cumulus Broadcasting Inc.
WWKT-FM	3.0	3.7	2.8	3.2	Rhythmic CHR	Miller Communications Inc.
WJMX-AM	2.2	2.3	1.9	2.7	News/Talk	Qantum Communications Inc.
WWFN-FM	3.4	2.8	2.4	1.8	Sports	Cumulus Broadcasting Inc.
WSTS-FM	0.9	0.9	0.9	1.4	Gospel	Davidson Media Group
WWXM-FM	0.4	0.9	1.4	1.4	CHR	Qantum Communications Inc.
WCOS-FM	0.9	0.5	0.5	0.5	Country	Clear Channel Radio
WFLB-FM	0.9	0.5	N/A	0.5	Classic Hits	Beasley Broadcast Group
WICI-FM	0.9	0.5	0.5	0.5	Classic Rock	Miller Communications Inc.
WKZQ-FM	1.7	1.4	0.5	0.5	Alternative	Nextmedia Group Inc.
WMYB-FM	0.4	0.5	0.5	0.5	AC	Nextmedia Group Inc.

WQSD-FM	N/A	0.5	0.5	0.5	Classic Hits	Qantum Communications Corporation, LLC
WYAV-FM	0.9	0.9	0.9	0.5	Classic Rock	Nextmedia Group Inc.
WZFX-FM	N/A	0.5	0.5	0.5	Urban	Beasley Broadcast Group

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2008 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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