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#251 Wichita Falls TX
Spring 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-04-16)
12+ Population: 120,100 (Black: 12,200) (Hispanic: 19,700) Surveyed: Spring/Fall

Station Fall 14 Spr 15 Fall 15 Spr 16 Format Owner
KLUR-FM 9.8 10.9 10.8 11.0 Country Cumulus Media
KQXC-FM 7.4 9.2 10.0 8.7 Rhythmic CHR Cumulus Media
KYYI-FM 5.7 5.9 5.0 4.7 Classic Rock Cumulus Media
KOLI-FM 2.5 0.8 1.7 1.6 Country Cumulus Media
KWFB-FM 8.2 7.6 N/A N/A Variety Hits Falls Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2016 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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