#251 Wichita Falls TX|
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-10-17)
12+ Population: 120,100 (Black: 12,200) (Hispanic: 19,700)
Totals are Persons 12+, Mon-Sun, 6am-midnight
This profile contains an quarter hour rating
(AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons
listening to a particular station for at least five minutes during a
[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)
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