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#258 Altoona
Spring 2012 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 09-15-15)
12+ Population: 108,600 (Black: 2,300) (Hispanic: 1,300) Surveyed: Spring/Fall

Station Fall 10 Spr 11 Fall 11 Spr 12 Format Owner
WBRX-FM 8.2 5.4 8.5 11.8 AC Sounds Good
WRTA-AM 7.5 6.7 4.3 5.9 News/Talk Handsome Brothers
WKMC-AM 0.7 3.4 2.1 3.3 Classic Hits Handsome Brothers
WBXQ-FM 1.4 0.7 2.1 1.3 Country Sherlock Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

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