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#199 Waco TX
Spring 2010 Arbitron Quarterly Report (Updated: 07-28-10)
12+ Population: 191,000 | Surveyed: Spring/Fall

Rank	Station	Fall 08	Spr 09	Fall 09	Spr 10	Format	Owner
1	WACO-FM	15.9	14.5	14.8	14.9	Country	Clear Channel Radio
2	KBGO-FM	7.1	8.3	10.7	11.8	Classic Hits	Clear Channel Radio
3	KWTX-FM	8.7	7.4	7.8	8.8	CHR	Clear Channel Communications Inc.
4	KBRQ-FM	5.2	5.8	5.8	6.1	Active Rock	Clear Channel Radio
5	KWOW-FM	6.0	6.6	5.3	5.3	Regional Mexican	BMP Radio LLC
6	KKDA-FM	5.6	6.2	6.6	4.4	Urban	Service Broadcasting Corp.
7	KLRK-FM	4.0	3.7	3.3	3.9	Select Format	M&M Broadcasters

8	KBFB-FM	3.6	3.3	3.7	2.6	Rhythmic CHR	Radio One Communications Inc.
9	KRZI-AM	2.4	1.7	1.2	2.2	Sports	Simmons Media Group Inc.
9	KWBT-FM	N/A	N/A	N/A	2.2	CHR	Simmons Media Group
9	KWTX-AM	3.6	4.5	2.9	2.2	News/Talk	Clear Channel Communications Inc.
9	WBAP-AM	4.0	4.1	3.3	2.2	News/Talk	Citadel Broadcasting Co.
13	KHCK-FM	4.8	5.0	3.3	1.8	Regional Mexican	Waco Entertainment Group
14	KBCT-FM	0.8	0.8	0.8	1.3	News/Talk	Kennelwood Broadcasting Inc.
14	KHKS-FM	0.8	1.2	1.6	1.3	CHR	Clear Channel Radio
14	KOOC-FM	0.4	0.4	1.2	1.3	Rhythmic CHR	Cumulus Broadcasting Inc.
17	KBBW-AM	0.4	0.8	1.2	0.9	Religious	American Broadcasting Of Texas
17	KLUV-FM	0.8	0.4	0.4	0.9	Classic Hits	CBS Radio
17	KTFW-FM	2.0	0.8	0.8	0.9	Classic Country	LKCM Radio Group
17	KZPS-FM	1.6	1.7	1.2	0.9	Classic Rock	Clear Channel Radio
21	KGSR-FM	N/A	N/A	N/A	0.4	AAA	Emmis Radio License LLC
21	KJKK-FM	0.4	N/A	N/A	0.4	Variety Hits	CBS Radio
21	KKDA-AM	1.2	0.4	0.4	0.4	Oldies	Service Broadcasting Corp.

21	KLIF-AM	0.4	N/A	0.4	0.4	Talk	Cumulus Broadcasting Inc.
21	KLNO-FM	0.4	0.4	0.4	0.4	Regional Mexican	Univision Communications Inc.
21	KLTD-FM	0.4	N/A	N/A	0.4	Classic Rock	Cumulus Broadcasting Inc.
21	KLTY-FM	0.4	0.4	0.4	0.4	AC	Salem Communications
21	KMVK-FM	N/A	N/A	N/A	0.4	Spanish CHR	CBS Radio
21	KPLX-FM	0.4	0.4	0.4	0.4	Country	Cumulus Media Inc
21	KSCS-FM	N/A	0.4	0.8	0.4	Country	Citadel Broadcasting Co.
21	KUSJ-FM	0.4	0.4	0.4	0.4	Country	Cumulus Broadcasting Inc.
21	WRR-FM	N/A	0.8	1.2	0.4	Classical	WRR FM

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2010 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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