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#196 Waco TX
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-07-17)
12+ Population: 206,900 (Black: 29,800) (Hispanic: 47,400) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WACO-FM 9.6 12.3 12.3 12.1 Country iHeartMedia
KBGO-FM 9.6 9.1 8.6 7.2 Classic Hits iHeartMedia
KWTX-FM 6.1 5.5 5.9 6.3 CHR iHeartMedia
KBRQ-FM 3.5 3.7 6.4 5.4 Active Rock iHeartMedia
KWBT-FM 3.9 3.7 5.0 5.4 Rhythmic CHR Kennelwood Radio
KRMX-FM 3.9 4.1 3.6 4.0 Country M&M Broadcasters
KWOW-FM 7.0 6.4 4.1 4.0 Regional Mexican Prophecy Radio Group
KWPW-FM 3.9 3.2 4.1 3.6 CHR Prophecy Radio Group
KRZI-AM 1.8 2.7 3.6 3.1 Sports M&M Broadcasters
KIXT-FM 1.8 1.8 2.3 2.2 Country Prophecy Radio Group
KWTX-AM 1.3 1.4 2.3 2.2 News/Talk iHeartMedia
KBHT-FM 2.6 2.7 1.8 1.8 Rhythmic CHR M&M Broadcasters
KBGO-HD2 1.3 1.4 0.9 1.3 Smooth Jazz iHeartMedia
KBHT-HD3 N/A N/A N/A 1.3 Smooth Jazz N/A
KBHT-HD2 1.3 1.4 N/A N/A AC M&M Broadcasters

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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