Summer 2010 Phase I Albuquerque NM Bakersfield CA Colorado Springs Huntsville AL West Palm Beach Charleston SC Gainesville FL Jackson MS Grand Rapids MI Jacksonville FL July 2010 PPM New York NY Los Angeles CA Chicago IL San Francisco CA Dallas TX Houston TX Atlanta GA Philadelphia PA Washington DC Boston MA Jay Parker Dylan MJ Morning Show Kane Corey Dylan Joe Elliot Orlando Alli That Girl Chadd & Kristi Ann Kelly Nick Van Cleve John Moore The Hot Show Kaden Roula & Ryan Mat Mitchell Rod Ryan Don Jantzen Coco, Foolish & Mr. Chase Bushman

#93 Lakeland-Winter Haven
Spring 2010 Arbitron Quarterly Report (Updated: 07-28-10)
12+ Population: 501,400 | Surveyed: Spring/Fall

Rank	Station	Fall 08	Spr 09	Fall 09	Spr 10	Format	Owner
1	WPCV-FM	13.4	12.0	11.4	11.3	Country	Hall Communications Inc.
2	WFLZ-FM	5.1	5.8	5.3	5.8	CHR	Clear Channel Radio
3	WLLD-FM	0.6	N/A	3.7	5.5	Rhythmic CHR	CBS Radio
4	WHPT-FM	4.4	4.8	5.0	5.0	Classic Rock	Cox Radio Inc.
5	WRUM-FM	0.9	3.5	2.2	4.7	Tropical	Clear Channel Radio
6	WDUV-FM	2.7	2.9	1.9	3.7	Soft AC	Simmons Media Group
7	WWRM-FM	2.5	3.0	4.2	3.6	AC	Cox Radio Inc.

8	WWRZ-FM	2.1	1.8	1.7	2.6	Variety Hits	Hall Communications Inc.
9	WRBQ-FM	1.7	1.4	1.7	2.4	Classic Hits	CBS Radio
9	WXXL-FM	1.6	2.4	1.7	2.4	CHR	Clear Channel Radio
11	WBTP-FM	3.9	3.2	3.3	2.1	Urban	Clear Channel Radio
11	WLKF-AM	2.4	1.9	2.2	2.1	News/Talk	Hall Communications Inc.
11	WXTB-FM	0.9	1.8	1.7	2.1	Active Rock	Clear Channel Radio
14	WCFB-FM	2.1	1.1	3.6	1.9	Urban AC	Cox Radio Inc.
14	WTKS-FM	1.6	1.9	2.6	1.9	Talk	Clear Channel Radio
16	WPOI-FM	2.1	1.4	2.5	1.8	Eighties	Cox Radio Inc.
17	WDBO-AM	1.4	0.6	0.5	1.5	News/Talk	Cox Radio Inc.
17	WFLA-AM	1.7	1.6	1.1	1.5	News/Talk	Clear Channel Radio
17	WFUS-FM	3.0	1.9	1.2	1.5	Country	Clear Channel Radio
17	WJHM-FM	1.7	1.4	1.2	1.5	Rhythmic CHR	CBS Radio
21	WFLF-AM	1.9	1.4	1.1	1.3	News/Talk	Clear Channel Radio
21	WONN-AM	1.7	1.3	1.4	1.3	Adult Standards	Hall Communications
23	WJRR-FM	0.5	1.3	2.3	1.1	Active Rock	Clear Channel Radio

23	WMTX-FM	2.2	1.6	2.6	1.1	AC	Clear Channel Radio
25	WOMX-FM	0.8	1.0	0.9	1.0	Hot AC	CBS Radio
25	WQYK-FM	1.3	1.1	0.8	1.0	Country	CBS Radio
25	WWKA-FM	0.8	0.6	1.1	1.0	Country	Cox Radio Inc.
28	WDAE-AM	0.9	1.1	0.6	0.8	Sports	Clear Channel Radio
28	WMGF-FM	0.6	1.0	0.5	0.8	AC	Clear Channel Radio
28	WXGL-FM	0.9	0.8	0.9	0.8	Classic Hits	Cox Radio Inc.
31	WOCL-FM	0.5	0.5	0.5	0.6	Classic Hits	CBS Radio
31	WPYO-FM	N/A	1.3	0.6	0.6	Rhythmic CHR	Cox Radio Inc.
31	WSIR-AM	1.1	1.0	0.9	0.6	Gospel	Anscombe Broadcasting Group
34	WHNR-AM	1.4	N/A	1.4	0.5	Regional Mexican	Martin Santos Enterprises
34	WHTQ-FM	1.1	1.8	N/A	0.5	Classic Rock	Cox Radio Inc.
34	WLOQ-FM	0.5	N/A	N/A	0.5	Smooth Jazz	Gross Communications
34	WWBF-AM	1.3	0.5	0.8	0.5	Oldies	Thornburg Communications Inc.

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2010 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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