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#93 Lakeland-Winter Haven
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-28-17)
12+ Population: 552,200 (Black: 81,300) (Hispanic: 99,900) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WPCV-FM 11.6 9.7 8.4 9.6 Country Hall Communications
WWRZ-FM 3.5 5.4 2.6 3.6 Variety Hits Hall Communications
WLKF-AM 0.9 0.8 1.5 1.1 News/Talk Hall Communications
WONN-AM 0.9 N/A 1.3 1.1 Adult Standards Hall Communications

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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