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#93 Lakeland-Winter Haven
Spr 2009 Arbitron Quarterly Report (Updated: 07-29-09)
(12+ Population: 501,400) (Surveyed: Spring/Fall)

Station Fall 07 Spr 08 Fall 08 Spr 09 Format Owner
WPCV-FM 13.9 10.4 13.4 12.0 Country Hall Communications, LLC
WFLZ-FM 6.6 5.4 5.1 5.8 CHR Clear Channel Radio
WHPT-FM 2.5 6.9 4.4 4.8 Classic Rock Cox Radio Inc.
WSJT-FM 3.5 4.0 3.9 3.9 NAC/Jazz CBS Radio
WRUM-FM 1.7 2.8 0.9 3.5 Tropical Clear Channel Radio
WBTP-FM 2.8 3.1 3.9 3.2 Urban Clear Channel Radio
WWRM-FM 4.0 3.1 2.5 3.0 AC Cox Radio Inc.

WDUV-FM 2.5 3.5 2.7 2.9 Soft AC Cox Radio Inc.
WXXL-FM 1.8 4.5 1.6 2.4 CHR Clear Channel Radio
WFUS-FM 1.7 2.2 3.0 1.9 Country Clear Channel Radio
WLKF-AM 1.5 1.5 2.4 1.9 News/Talk Hall Communications, Inc
WTKS-FM 1.7 1.1 1.6 1.9 Talk Clear Channel Radio
WHTQ-FM 0.5 0.5 1.1 1.8 Classic Rock Cox Radio Inc.
WWRZ-FM 0.7 1.1 2.1 1.8 Variety Hits Hall Communications, Inc.
WXTB-FM 1.8 1.5 0.9 1.8 Active Rock Clear Channel Radio
WFLA-AM 0.8 1.1 1.7 1.6 News/Talk Clear Channel Radio
WMTX-FM 0.5 2.0 2.2 1.6 AC Clear Channel Radio
WFLF-AM 1.2 1.4 1.9 1.4 News/Talk Clear Channel Radio
WJHM-FM 1.3 2.3 1.7 1.4 Rhythmic CHR CBS Radio
WPOI-FM 3.5 2.8 2.1 1.4 Eighties Cox Radio Inc.
WRBQ-FM 1.8 1.4 1.7 1.4 Classic Hits CBS Radio
WJRR-FM 1.0 1.5 0.5 1.3 Active Rock Clear Channel Radio
WONN-AM 1.3 1.2 1.7 1.3 Adult Standards Hall Communications

WPYO-FM 0.7 N/A N/A 1.3 Rhythmic CHR Cox Radio Inc.
WCFB-FM 2.2 2.3 2.1 1.1 Urban AC Cox Radio Inc.
WDAE-AM 1.2 0.5 0.9 1.1 Sports Clear Channel Radio
WQYK-FM 2.3 1.1 1.3 1.1 Country CBS Radio
WMGF-FM 1.2 0.6 0.6 1.0 AC Clear Channel Radio
WOMX-FM 1.2 1.1 0.8 1.0 Hot AC CBS Radio
WSIR-AM 1.0 0.6 1.1 1.0 Urban AC Anscombe Broadcasting Group, Ltd.
WWAB-AM 1.0 N/A 0.6 0.8 Urban WWAB Inc.
WXGL-FM 0.7 1.5 0.9 0.8 Classic Hits Cox Radio Inc.
WDBO-AM 0.7 0.8 1.4 0.6 News/Talk Cox Radio Inc.
WWKA-FM 1.0 0.9 0.8 0.6 Country Cox Radio Inc.
WNUE-FM 0.7 N/A N/A 0.5 Spanish CHR Mega Communications LLC
WOCL-FM N/A 0.6 0.5 0.5 Classic Hits CBS Radio
WWBF-AM 1.5 0.9 1.3 0.5 Oldies Thomas Thornburg
WYUU-FM N/A N/A N/A Spanish Variety CBS Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2009 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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