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#199 Yakima WA
Fall 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-25-17)
12+ Population: 200,300 (Black: 2,600) (Hispanic: 87,900) Surveyed: Spring/Fall -- Next Update: 8-8-2017

Station Spr 15 Fall 15 Spr 16 Fall 16 Format Owner
KIT-AM 4.6 5.3 7.2 7.6 News/Talk Townsquare Media
KFFM-FM 8.4 8.2 6.8 7.1 CHR Townsquare Media
KATS-FM 5.9 5.7 4.7 5.7 Rock Townsquare Media
KDBL-FM 4.2 2.9 3.4 4.8 Country Townsquare Media
KMNA-FM 4.2 5.3 5.1 4.3 Regional Mexican Casa Media Partners
KZTA-FM 2.9 6.6 6.4 2.9 Regional Mexican Bustos Media Holdings
KLES-FM 4.2 3.7 2.6 1.9 Regional Mexican Casa Media Partners
KMGW-FM N/A 0.8 1.3 1.4 Rhythmic Oldies Townsquare Media
KUTI-AM 0.8 1.2 0.9 0.5 Sports Townsquare Media
KARY-FM 7.1 7.4 6.8 N/A Classic Hits Ingstad Radio
KBBO-AM 0.8 0.8 0.4 N/A News/Talk Ingstad Radio
KDYK-AM 0.8 0.4 N/A N/A Oldies Bustos Media Holdings
KHHK-FM 7.5 7.8 7.7 N/A Rhythmic CHR Ingstad Radio
KRSE-FM 4.6 4.5 5.1 N/A Classic Rock Ingstad Radio
KTCR-AM 2.9 1.6 N/A N/A Classic Country Ingstad Radio
KXDD-FM 8.8 7.4 7.2 N/A Country Ingstad Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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