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#199 Yakima WA
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-08-17)
12+ Population: 200,300 (Black: 2,600) (Hispanic: 87,900) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
KHHK-FM 7.8 7.7 8.1 8.1 Rhythmic CHR Ingstad Radio
KFFM-FM 8.2 6.8 7.1 7.6 CHR Townsquare Media
KARY-FM 7.4 6.8 7.1 6.2 Classic Hits Ingstad Radio
KATS-FM 5.7 4.7 5.7 6.2 Rock Townsquare Media
KIT-AM 5.3 7.2 7.6 6.2 News/Talk Townsquare Media
KXDD-FM 7.4 7.2 7.1 6.2 Country Ingstad Radio
KDBL-FM 2.9 3.4 4.8 5.7 Country Townsquare Media
KZTA-FM 6.6 6.4 2.9 4.8 Regional Mexican Bustos Media Holdings
KRSE-FM 4.5 5.1 5.2 3.8 Classic Rock Ingstad Radio
KMGW-FM 0.8 1.3 1.4 2.4 Rhythmic Oldies Townsquare Media
KUTI-AM 1.2 0.9 0.5 1.0 Sports Townsquare Media
KBBO-AM 0.8 0.4 N/A N/A News/Talk Ingstad Radio
KDYK-AM 0.4 N/A N/A N/A Oldies Bustos Media Holdings
KLES-FM 3.7 2.6 1.9 N/A Regional Mexican Casa Media Partners
KMNA-FM 5.3 5.1 4.3 N/A Regional Mexican Casa Media Partners
KTCR-AM 1.6 N/A N/A N/A Classic Country Ingstad Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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