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#245 Florence-Muscle Shoals
Fall 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-17-17)
12+ Population: 128,200 (Black: 16,300) (Hispanic: 3,100) Surveyed: Spring/Fall -- Next Update: 7-31-2017

Station Spr 15 Fall 15 Spr 16 Fall 16 Format Owner
WXFL-FM 11.9 11.7 11.5 12.0 Country Big River Broadcasting
WQLT-FM 11.9 11.0 10.9 10.8 Adult Hits Big River Broadcasting
WMXV-FM 2.8 1.9 4.2 5.7 Urban AC Urban Radio Licenses
WVNA-FM 7.7 7.8 7.3 5.7 Rock Urban Radio Licenses
WLAY-FM 4.9 5.2 4.8 3.2 Country Urban Radio Licenses
WMSR-FM 2.1 1.9 1.2 1.3 AAA Urban Radio Licenses
WSBM-AM N/A 0.6 0.6 0.6 Sports Big River Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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