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#258 Florence-Muscle Shoals
Fall 2009 Arbitron Quarterly Report (Updated: 01-21-10)
(12+ Population: 124,100) (Surveyed: Spring/Fall)

Station	Spr 08	Fall 08	Spr 09	Fall 09	Format	Owner
WQLT-FM	N/A	N/A	8.8	11.5	AC	Big River Broadcasting
WXFL-FM	N/A	N/A	11.5	10.2	Country	Big River Broadcasting
WLAY-FM	8.7	6.9	6.1	5.7	Country	Urban Radio Broadcasting LLC
WMXV-FM	2.0	2.1	3.4	5.1	Urban AC	Urban Radio Broadcasting LLC
WVNA-FM	7.4	8.3	5.4	5.1	Classic Rock	Urban Radio Broadcasting LLC
WYTK-FM	N/A	N/A	4.7	5.1	Sports	Valley Broadcasting
WRSA-FM	3.4	2.8	3.4	3.8	AC	Nca Inc.

WZYP-FM	2.7	2.8	3.4	3.8	CHR	Cumulus Broadcasting Inc.
WBTG-FM	N/A	N/A	3.4	3.2	Gospel	Slatton & Associates Broadcasters Inc
WDRM-FM	2.7	3.5	4.1	3.2	Country	Clear Channel Radio
WEUP-FM	4.0	4.9	3.4	3.2	Rhythmic CHR	Hundley Batts & Virginia Caples
WZZA-AM	N/A	N/A	4.1	3.2	Urban	Muscle Shoals Broadcasting
WBTG-AM	N/A	N/A	1.4	2.5	Oldies	Slatton & Associates Broadcasters Inc
WKZU-FM	N/A	N/A	3.4	2.5	Classic Country	Scott Peters
WMSR-FM	5.4	4.2	3.4	2.5	CHR	Urban Radio Broadcasting LLC
WVNA-AM	2.7	2.8	2.7	2.5	News/Talk	Urban Radio Broadcasting LLC
WRTT-FM	N/A	N/A	1.4	1.3	AOR	Black Crow Broadcasting Inc.
WVNN-AM	1.3	1.4	1.4	1.3	News/Talk	Cumulus Broadcasting Inc.
WAHR-FM	0.7	0.7	0.7	0.6	Hot AC	Black Crow Broadcasting Inc.
WBCF-AM	N/A	N/A	0.7	0.6	News/Talk	Bcb Inc.
WKSR-FM	N/A	N/A	N/A	0.6	N/A	N/A
WLAY-AM	1.3	N/A	0.7	0.6	Variety Hits	Urban Radio Broadcasting LLC
WLLX-FM	0.7	0.7	0.7	0.6	Country	Prospect Communications

WQAH-FM	N/A	N/A	0.7	0.6	Classic Country	Abercrombie Broadcasting Corp.
WQRV-FM	1.3	1.4	0.7	0.6	Classic Hits	Clear Channel Radio
WSBM-AM	N/A	N/A	0.7	0.6	Sports	Big River Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2010 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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