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#263 Columbus-Starkville MS
Spring 2010 Arbitron Quarterly Report (Updated: 08-02-10)
12+ Population: 107,900 (Black: 44,100) (Hispanic: 1,500) Surveyed: Spring/Fall

Station Fall 08 Spr 09 Fall 09 Spr 10 Format Owner
WAJV-FM 9.9 9.8 10.4 11.7 Gospel Urban Radio Broadcasting LLC
WMSU-FM 10.7 13.1 14.4 11.7 Rhythmic CHR Urban Radio Broadcasting LLC
WMXU-FM 8.3 9.8 12.0 11.7 Urban AC Cumulus Broadcasting Inc.
WACR-FM 9.1 9.0 10.4 10.8 Urban AC Urban Radio Broadcasting LLC
WKOR-FM 9.1 9.8 7.2 5.8 Country Cumulus Broadcasting Inc.
WSMS-FM 4.1 3.3 4.0 5.0 AOR Cumulus Broadcasting Inc.
WKBB-FM 3.3 4.1 4.0 3.3 Talk Telesouth Communications Inc.
WSYE-FM 6.6 4.9 4.0 3.3 AC MS Radio Group
WZBQ-FM 2.5 3.3 3.2 3.3 CHR Clear Channel Communications Inc.
WFCA-FM 2.5 3.3 2.4 2.5 Gospel French Camp Academy
WLZA-FM 2.5 2.5 1.6 1.7 Hot AC Metro Radio Inc.
WNMQ-FM 1.7 1.6 2.4 1.7 Sports Cumulus Media Inc.
WTWG-AM 1.7 1.6 0.8 1.7 News/Talk T & W Communications Inc.
WTXT-FM 1.7 1.6 0.8 1.7 Country Clear Channel Communications Inc.
WLSM-FM 0.8 0.8 0.8 0.8 AC Harrison Communications Inc.
WTUG-FM 0.8 0.8 0.8 0.8 Urban AC Cumulus Media
WWKZ-FM 0.8 0.8 0.8 0.8 CHR Clear Channel Communications Inc.
WWMS-FM 0.8 0.8 0.8 0.8 Country Mississippi Radio Group.
WZLQ-FM N/A 0.8 0.8 0.8 Classic Rock MS Radio Group
WAFM-FM N/A 0.8 0.8 N/A Oldies Stanford Communications Inc.
WBEI-FM 0.8 0.8 N/A N/A Hot AC Cumulus Media
WROB-AM N/A 0.8 N/A N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2013 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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