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#274 Columbus-Starkville MS
Spr 2009 Arbitron Quarterly Report (Updated: 07-31-09)
(12+ Population: 103,300) (Surveyed: Spring/Fall)

Station Spr 06 Fall 06 Fall 08 Spr 09 Format Owner
WMSU-FM 11.7 11.0 10.7 13.1 Rhythmic CHR Urban Radio Broadcasting LLC
WAJV-FM 10.2 9.4 9.9 9.8 Gospel Urban Radio Broadcasting LLC
WKOR-FM 6.3 6.3 9.1 9.8 Country Cumulus Broadcasting Inc.
WMXU-FM 9.4 9.4 8.3 9.8 Urban AC Cumulus Broadcasting Inc.
WACR-FM 9.4 10.2 9.1 9.0 Urban AC Urban Radio Broadcasting LLC
WSYE-FM 4.7 4.7 6.6 4.9 Hot AC Jmd Inc.
WKBB-FM 1.6 3.1 3.3 4.1 Talk Telesouth Communications Inc.

WFCA-FM 3.9 3.9 2.5 3.3 Gospel French Camp Academy
WSMS-FM 6.3 7.9 4.1 3.3 AOR Cumulus Broadcasting Inc.
WZBQ-FM 5.5 3.9 2.5 3.3 CHR Clear Channel Radio
WLZA-FM 1.6 1.6 2.5 2.5 Hot AC Air South Radio Inc.
WNMQ-FM N/A N/A 1.7 1.6 N/A N/A
WTWG-AM 0.8 1.6 1.7 1.6 Gospel T & W Communications Inc.
WTXT-FM 1.6 2.4 1.7 1.6 Country Clear Channel Radio
WAFM-FM N/A 0.8 N/A 0.8 Oldies Stanford Communications Inc.
WBEI-FM 0.8 0.8 0.8 0.8 Hot AC Citadel Broadcasting
WLSM-FM 0.8 0.8 0.8 0.8 AC Harrison Communications Inc.
WROB-AM 0.8 N/A N/A 0.8 Oldies Telesouth Communications Inc.
WTUG-FM 0.8 1.6 0.8 0.8 Urban AC Citadel Broadcasting
WWKZ-FM 1.6 0.8 0.8 0.8 CHR Clear Channel
WWMS-FM 1.6 1.6 0.8 0.8 Country Mississippi Radio Group.
WZLQ-FM 0.8 0.8 N/A 0.8 Active Rock Sandow Broadcasting Inc.

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2009 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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