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#229 Hilton Head SC
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-03-17)
12+ Population: 156,200 (Black: 28,100) (Hispanic: 15,300) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WUBB-FM 6.8 8.5 8.6 6.5 Country Alpha Broadcasting
WLHH-FM 6.2 5.9 6.6 5.2 Oldies Apex Media
WFXH-FM 3.1 3.3 4.0 3.9 Active Rock Alpha Broadcasting
WRWN-FM 5.0 4.6 3.3 3.2 Classic Hits Alpha Broadcasting
WVSC-FM 3.7 3.3 2.6 3.2 Variety Hits Apex Media
WXYY-FM 1.9 N/A 2.0 2.6 Throwback R&B Alpha Broadcasting
WHHW-AM 1.2 1.3 1.3 1.3 Nostalgia Alpha Broadcasting
WGCO-FM 0.6 1.3 0.7 0.6 Country Alpha Broadcasting
WVSC-HD2 N/A N/A N/A 0.6 Soft AC Apex Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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