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#147 Myrtle Beach SC
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-26-17)
12+ Population: 324,300 (Black: 52,300) (Hispanic: 15,800) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WGTR-FM 6.8 7.1 6.9 8.1 Country iHeartMedia
WWXM-FM 7.3 7.1 6.7 6.5 CHR iHeartMedia
WYAV-FM 7.6 7.1 6.7 6.5 Classic Rock Alpha Broadcasting
WRNN-FM 5.2 6.0 7.2 6.0 News/Talk Alpha Broadcasting
WDAI-FM 6.3 8.4 6.9 5.5 Urban Cumulus Media
WSYN-FM 4.1 3.7 3.6 3.9 Classic Hits Cumulus Media
WYNA-FM 4.9 5.0 2.8 3.1 Variety Hits iHeartMedia
WKZQ-FM 2.4 2.6 3.3 2.9 Alternative Alpha Broadcasting
WMYB-FM 2.7 2.4 2.6 2.9 CHR Alpha Broadcasting
WLFF-FM 3.0 3.1 2.3 2.1 Country Cumulus Media
WRXZ-FM 2.2 2.4 1.8 1.8 Rock iHeartMedia
WSEA-FM 0.8 1.0 1.3 1.0 Sports Cumulus Media
WHSC-AM N/A 0.5 0.5 N/A Sports Cumulus Media
WRNN-AM N/A 0.5 0.5 N/A Rhythmic Oldies Alpha Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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