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#257 Battle Creek MI
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-24-17)
12+ Population: 114,800 (Black: 13,400) (Hispanic: 4,700) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WNWN-FM 15.6 13.5 13.0 14.1 Country Midwest Communications
WBCK-FM 6.3 5.6 5.7 7.0 News/Talk Townsquare Media
WVFM-FM 4.7 4.8 5.7 5.5 AC Midwest Communications
WBXX-FM 3.1 2.4 2.4 2.3 AC Townsquare Media
WKZO-AM N/A N/A 0.8 0.8 News/Talk Midwest Communications
WZOX-FM 0.8 0.8 0.8 0.8 Alternative Midwest Communications

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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