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#145 Biloxi-Gulfport-Pascagoula MS
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-19-17)
12+ Population: 329,200 (Black: 70,100) (Hispanic: 16,800) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WGCM-FM 7.2 7.5 7.2 6.5 Classic Hits Coast Radio Group
WZKX-FM 8.3 6.8 N/A 6.0 Country Coast Radio Group
WKNN-FM 4.9 5.0 5.7 5.8 Country iHeartMedia
WQBB-FM 4.6 6.3 4.4 5.5 Variety Hits Alpha Broadcasting
WBUV-FM 4.3 5.8 3.6 5.0 News/Talk iHeartMedia
WJZD-FM 9.2 5.3 7.2 5.0 Urban AC WJZD
WMJY-FM 6.6 4.8 4.9 4.5 AC iHeartMedia
WZNF-FM 2.6 3.0 3.9 4.5 CHR Coast Radio Group
WQYZ-FM 4.9 2.8 3.3 4.2 Urban AC iHeartMedia
WCPR-FM 4.3 5.8 6.9 3.9 Active Rock Alpha Broadcasting
WGBL-FM 1.1 4.8 4.6 3.9 Hip Hop Alpha Broadcasting
WXYK-FM 5.4 5.0 4.4 3.7 CHR Alpha Broadcasting
WGCM-AM 0.9 0.5 1.5 1.6 Classic Country Coast Radio Group

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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