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#180 Merced CA
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 07-25-17)
12+ Population: 233,100 (Black: 8,400) (Hispanic: 120,500) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
KHTN-FM 9.2 7.3 9.5 10.3 Rhythmic CHR Mapleton Communications
KABX-FM 6.8 7.7 7.3 6.5 AC Mapleton Communications
KUBB-FM 4.4 4.4 4.2 4.6 Country Mapleton Communications
KLOQ-FM 5.6 5.2 5.7 4.2 Regional Mexican Mapleton Communications
KYOS-AM 3.2 3.6 2.7 2.7 News/Talk Mapleton Communications
KBRE-AM 3.2 2.8 1.9 2.3 Rock Mapleton Communications
KDJK-FM 1.2 1.6 1.5 0.8 Classic Rock Cumulus Media
KGAM-FM 2.0 1.6 1.1 N/A Spanish Variety Lazer Licenses
KTIQ-AM 0.8 N/A N/A N/A Spanish Mapleton Communications

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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