Market Profile | New Listings | Alphabetical Listings | Market Rank Listings | PPM | Arbitrends | Menu

#203 Santa Maria-Lompoc
Fall 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-18-17)
12+ Population: 196,500 (Black: 5,700) (Hispanic: 102,700) Surveyed: Spring/Fall -- Next Update: 8-1-2017

Station Spr 15 Fall 15 Spr 16 Fall 16 Format Owner
KIDI-FM 10.2 9.8 10.2 9.4 Regional Mexican Emerald Wave Media
KPAT-FM 5.3 4.9 5.5 7.2 Rhythmic CHR American General Media
KSNI-FM 4.5 5.3 N/A 6.8 Country American General Media
KBOX-FM 4.5 4.9 5.5 5.5 Variety Hits American General Media
KRQK-FM 5.7 4.9 5.9 4.7 Regional Mexican American General Media
KTAP-AM 2.4 4.5 4.2 3.8 Regional Mexican Emerald Wave Media
KRTO-FM 3.7 3.3 3.0 3.0 Rhythmic Oldies Emerald Wave Media
KSMA-AM 2.0 2.0 2.1 1.7 News/Talk American General Media
KSMY-FM 6.1 6.1 N/A N/A Spanish Variety Lazer Licenses
KXFM-FM 4.1 3.7 N/A N/A Classic Rock Point Ten

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

Return to Menu
Copyright © 1989-2017 RADIO ONLINE ®