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#238 Eau Claire WI
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-09-17)
12+ Population: 142,400 (Black: 2,100) (Hispanic: 2,600) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WAXX-FM 13.1 13.0 11.4 11.3 Country Mid-West Family
WBIZ-FM 8.3 7.4 9.6 10.7 CHR iHeartMedia
WIAL-FM 6.0 8.6 7.8 8.3 Hot AC Mid-West Family
WISM-FM 3.6 3.1 5.4 8.3 AC Mid-West Family
WQRB-FM 7.7 8.0 9.0 8.3 Country iHeartMedia
WECL-FM 7.7 7.4 7.2 6.0 Active Rock Mid-West Family
WATQ-FM 7.7 7.4 6.0 5.4 Classic Country iHeartMedia
WMEQ-FM 6.0 5.6 4.8 4.8 Classic Rock iHeartMedia
WBIZ-AM 1.2 1.2 1.2 2.4 Sports iHeartMedia
WAYY-AM 1.2 0.6 1.2 1.8 News/Talk Mid-West Family
WMEQ-AM 1.2 0.6 1.8 1.8 News/Talk iHeartMedia
WEAQ-AM 0.6 1.2 1.2 1.2 Oldies Mid-West Family
WDRK-FM 6.5 6.2 N/A N/A Classic Hits Blugold Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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