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#209 Santa Barbara CA
Fall 2016 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-18-17)
12+ Population: 182,400 (Black: 3,200) (Hispanic: 53,700) Surveyed: Spring/Fall -- Next Update: 8-1-2017

Station Spr 15 Fall 15 Spr 16 Fall 16 Format Owner
KIST-FM 6.2 8.2 7.8 8.5 Regional Mexican Rincon Broadcasting
KTYD-FM 10.3 9.8 7.8 7.9 Classic Rock Rincon Broadcasting
KSBL-FM 7.7 7.1 6.0 6.7 AC Rincon Broadcasting
KVYB-FM 5.1 6.0 N/A 5.5 Rhythmic CHR Cumulus Media
KJEE-FM 5.1 4.9 4.2 4.2 Alternative Montecito Fm
KTMS-AM 3.6 3.3 3.6 4.2 News/Talk Rincon Broadcasting
KSPE-AM 4.1 5.4 5.4 3.6 Spanish Variety Rincon Broadcasting
KFYZ-FM 2.1 2.2 3.0 2.4 CHR Rincon Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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