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#177 Wausau-Stevens Point WI
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-04-17)
12+ Population: 240,100 (Black: 2,300) (Hispanic: 5,800) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WIFC-FM 8.6 10.2 10.2 9.7 CHR WRIG
WSAU-AM 8.0 7.5 7.8 8.7 News/Talk WRIG
WDEZ-FM 10.9 9.8 7.8 8.3 Country WRIG
WBCV-FM 6.4 6.1 7.2 6.7 Classic Hits NRG Media
WGLX-FM 6.1 5.4 6.5 6.0 Classic Rock NRG Media
WYTE-FM 7.3 6.4 5.1 6.0 Country NRG Media
WHTQ-FM 5.8 4.7 4.8 4.7 CHR NRG Media
WOZZ-FM 3.8 4.1 4.4 4.0 Active Rock WRIG

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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