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#251 Wichita Falls TX

Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-31-18)
12+ Population: 119,400 (Black: 12,400) (Hispanic: 20,300) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
KLUR-FM 11.0 11.2 12.5 12.2 Country Cumulus Media
KNIN-FM 10.2 12.0 11.7 11.4 CHR Townsquare Media
KWFS-FM 7.9 8.0 8.3 8.1 Country Townsquare Media
KYYI-FM 4.7 5.6 7.5 8.1 Classic Rock Cumulus Media
KQXC-FM 8.7 7.2 8.3 7.3 Rhythmic CHR Cumulus Media
KBZS-FM 5.5 5.6 5.8 4.9 Active Rock Townsquare Media
KWFS-AM 3.1 4.0 3.3 2.4 News/Talk Townsquare Media
KOLI-FM 1.6 0.8 0.8 1.6 Country Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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