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#96 Reno NV

Fall 2023 12+ Mon-Sun, 6a-12mid
Population: 607,100 (Black: 18,000) (Hispanic: 133,600)
Last Updated: 01-24-24 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 22 Fall 22 Spr 23 Fall 23
KKOH-AM News/Talk Cumulus Media 5.5 6.0 4.0 7.6
KODS-FM Classic Hits Reno Media Group 5.5 8.3 5.3 6.4
KBUL-FM Country Cumulus Media 4.4 4.2 6.1 5.9
KOZZ-FM Classic Rock Lotus Radio 4.0 7.3 5.3 5.9
KDOT-FM Rock Lotus Radio 4.4 5.0 6.5 5.7
KUNR-FM Public Radio Board of Regents of The Nevada System of 4.6 4.2 3.4 5.7
KRNO-FM AC Americom Limited Partnership 4.8 4.8 4.2 5.1
KKFT-FM News/Talk Evans Broadcast Company 4.4 5.8 4.4 4.7
KOLC-FM Country Americom Limited Partnership 2.5 2.7 5.7 3.9
KNEV-FM Classic Hip Hop Cumulus Media 1.7 2.5 2.3 2.7
KRAT-FM Alternative Evans Broadcast Company 3.2 1.2 1.7 1.8
KWYL-FM CHR Cumulus Media 2.1 3.0 2.5 1.8
KRNV-FM Regional Mexican Entravision 2.5 1.4 2.3 1.4
KLCA-FM CHR Reno Media Group 1.9 3.7 1.7 1.2
KTHX-FM Regional Mexican Lotus Radio 0.6 1.1 0.6 1.2
KWEE-FM Adult Hits Lotus Radio 1.3 0.7 1.0 1.2
KCMY-AM Country Evans Broadcasting Company 1.3 0.9 1.3 1.0
KHIT-AM Sports Lotus Radio N/A 0.2 0.4 0.8
KLCA-FM-HD2 Rhythmic CHR Reno Media Group 0.8 0.5 1.0 0.8
KNCJ-FM Classical Board of Regents of The Nevada System of 1.3 1.4 1.3 0.8
KRFN-FM AC Evans Broadcast Company 1.3 1.1 1.3 0.8
KWNZ-FM Spanish Hits Lazer Licenses N/A N/A N/A 0.8
KPLY-AM Sports Lotus Radio 1.3 0.4 0.6 0.6
KZTQ-AM Adult Hits Americom Limited Partnership 0.8 0.9 0.4 0.6
KLCA-FM-HD4 Adult Hits Reno Media Group 0.6 1.1 0.8 0.4
KSRN-FM Regional Mexican Lazer Licenses 1.7 N/A 1.7 0.4
KBZZ-AM Spanish Americom Limited Partnership 1.1 1.2 0.6 0.2
KNPR-FM Public Radio Nevada Public Radio N/A 0.2 0.2 0.2
KRFN-FM-HD2 CHR Evans Broadcast Company 0.4 0.2 0.2 0.2
KLCA-FM-HD3 Spanish Reno Media Group 0.2 0.2 0.8 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Broadcasters Foundation of America: Broadcasters Foundation of America held its annual breakfast during the NAB Show in Las Vegas, which honored several industry leaders. L-R: McVay Media President Mike McVay, Wiley Partner Kathleen Kirby, CBS and ABC Radio exec Don Bouloukos, RAB President/CEO Erica Farber, NBCU Local CRO & President Commercial Operations Frank Comerford, ABC Affiliate Relations Executive VP John Rouse, and ABC Radio Network President & ESPN Radio SVP Traug Keller.

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