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#92 Lakeland-Winter Haven

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-17-19)
12+ Population: 585,000 (Black: 86,300) (Hispanic: 115,500)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WPCV-FM 9.6 9.1 7.9 9.1 Country Hall Communications
WWRZ-FM 3.6 4.2 6.1 5.3 Adult Hits Hall Communications
WBTP-FM 2.4 1.1 3.1 1.9 Urban iHeartMedia
WXTB-FM 1.3 1.3 1.8 1.6 Active Rock iHeartMedia
WLKF-AM 1.1 1.3 1.8 1.3 News Hall Communications
WJRR-FM 0.9 1.1 1.6 1.1 Active Rock iHeartMedia
WFLA-AM 0.9 1.3 0.6 1.0 News iHeartMedia
WKES-FM N/A N/A N/A 1.0 Religious Moody Bible Institute
WMGF-FM 0.6 1.1 0.3 1.0 AC iHeartMedia
WONN-AM 1.1 0.5 1.3 0.5 Nostalgia Hall Communications
WTKS-FM 0.8 1.1 1.6 0.3 Talk iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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