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#199 Yakima WA

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-29-19)
12+ Population: 203,000 (Black: 2,500) (Hispanic: 91,800)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
KFFM-FM 7.6 7.3 7.6 8.1 CHR Townsquare Media
KIT-AM 6.2 5.6 5.9 7.2 News/Talk Townsquare Media
KATS-FM 6.2 6.0 5.9 5.4 Rock Townsquare Media
KZTA-FM 4.8 4.7 3.4 4.5 Regional Mexican Bustos Media Holdings
KDBL-FM 5.7 4.7 3.4 3.6 Country Townsquare Media
KMNA-FM N/A 3.4 3.8 3.6 Regional Mexican Bustos Media Holdings
KYPL-FM N/A N/A N/A 2.2 Christian CHR Growing Christian Foundation
KNWY-FM N/A N/A N/A 1.8 Classical Washington State University
KMGW-FM 2.4 1.7 1.3 1.3 Rhythmic Oldies Townsquare Media
KZXR-FM 1.9 2.1 1.7 1.3 Regional Mexican Bustos Media Holdings
KYXE-FM 1.9 2.1 1.7 0.9 Regional Mexican Bustos Media Holdings
KUTI-AM 1.0 0.9 0.4 0.4 All Sports Townsquare Media
KARY-FM 6.2 N/A N/A N/A Classic Hits Smg-Yakima
KHHK-FM 8.1 N/A N/A N/A Rhythmic CHR Smg-Yakima
KRSE-FM 3.8 N/A N/A N/A Classic Rock Smg-Yakima
KXDD-FM 6.2 N/A N/A N/A Country Smg-Yakima

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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