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#157 Traverse City-Petoskey-Cadillac, MI

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 299,900 (Black: 4,000) (Hispanic: 6,700)
Last Updated: 08-09-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WMKC-FM Country Black Diamond 4.2 6.0 6.4 10.6
WKLT-FM Classic Rock WBCM Radio 7.3 N/A N/A 10.2
WTCM-FM Country WTCM Radio 10.9 N/A N/A 9.4
WKHQ-FM CHR Macdonald Garber Broadcasting N/A N/A N/A 6.4
WLXT-FM AC Macdonald Garber Broadcasting N/A N/A N/A 4.9
WTCM-AM News/Talk WTCM Radio 5.1 N/A N/A 4.9
WCCW-FM Classic Hits WCCW Radio 3.0 N/A N/A 3.8
WGFN-FM Classic Rock Black Diamond 3.0 3.3 3.7 3.4
WJZQ-FM CHR WKJF Radio 2.4 N/A N/A 2.3
WGFM-FM Rock Black Diamond 5.1 4.8 4.0 1.9
WZTC-FM Adult Hits Playtime Media N/A N/A N/A 1.9
WCBY-AM Classic Country Black Diamond 0.6 0.9 0.9 1.5
WCML-FM Variety Central Michigan University 0.6 0.6 0.6 1.5
WCCW-AM Oldies WCCW Radio 0.3 N/A N/A 1.1
WLXV-FM Country Macdonald Garber Broadcasting N/A N/A N/A 1.1
WMBN-AM All Sports Macdonald Garber Broadcasting N/A N/A N/A 0.8
WMKT-AM News/Talk Macdonald Garber Broadcasting N/A N/A N/A 0.8
WUPS-FM Classic Hits Black Diamond Broadcast Group 1.2 1.5 1.2 0.8
WWMK-FM Eighties Black Diamond 0.3 0.3 0.9 0.8
WCMW-FM Variety Central Michigan University 0.9 1.2 1.2 0.4
WBNZ-FM All Sports Roy E. Henderson 0.3 N/A N/A N/A
WCHY-FM Classic Rock Michigan Broadcasters 0.3 0.6 N/A N/A
WFCX-FM AC Central Michigan University 1.5 N/A N/A N/A
WLDR-FM AC N Content Marketing 1.2 N/A N/A N/A
WQHN-FM AC Northern Christian Radio 0.3 N/A 0.3 N/A
WQON-FM Rock Blarney Stone Broadcasting 0.3 N/A N/A N/A
WSRT-FM All Sports Macdonald Garber Broadcasting 1.5 N/A N/A N/A
WTWS-FM Country Black Diamond Broadcast Group N/A 0.3 0.3 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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