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Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-29-19) Totals are Persons 12+, Mon-Sun, 6am-midnight
Average Quarter-Hour Persons (AQH Persons) is the average number of persons
listening to a particular station for at least five minutes during a
15-minute period.
[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)
Send corrections to RADIO ONLINE by clicking here.
12+ Population: 298,100 (Black: 4,600) (Hispanic: 6,800)
Surveyed: Spring/Fall
Station
Spr 17
Fall 17
Spr 18
Fall 18
Format
Owner
WTCM-FM
12.2
12.4
10.5
10.6
Country
WTCM Radio
WGFM-FM
4.1
4.8
5.5
6.0
Active Rock
Black Diamond
WTCM-AM
4.6
4.2
5.0
5.2
News
WTCM Radio
WKLT-FM
7.0
6.1
5.5
4.9
Classic Rock
Northern Radio of Michigan
WCCW-FM
4.6
3.7
4.4
4.3
Classic Hits
WCCW Radio
WMKC-FM
4.3
5.0
4.4
4.3
New Country
Black Diamond
WICA-FM
N/A
N/A
N/A
3.2
News
Interlochen Center For The Arts
WIAA-FM
N/A
N/A
N/A
2.9
Classical
Interlochen Center For The Arts
WJZQ-FM
2.7
3.2
3.3
2.9
CHR
WKJF Radio
WFCX-FM
1.1
1.3
1.4
1.7
Classic Hits
Northern Michigan Radio
WGFN-FM
2.4
2.9
2.5
1.7
Classic Rock
Black Diamond
WKLZ-FM
1.6
1.1
1.4
1.7
Rock
Northern Radio of Petoskey
WCMW-FM
N/A
N/A
N/A
1.1
Variety
Central Michigan University
WUPS-FM
1.1
1.3
1.4
1.1
Classic Hits
Black Diamond Broadcast Group
WLDR-FM
1.4
1.3
1.4
0.9
AC
N Content Marketing
WSRT-FM
0.8
0.8
0.8
0.9
All Sports
Northern Radio of Gaylord
WWMK-FM
0.8
0.5
0.6
0.9
80s Hits
Black Diamond
WCBY-AM
0.5
0.8
1.4
0.6
Classic Country
Black Diamond
WCCW-AM
N/A
N/A
0.6
0.6
Oldies
WCCW Radio
WCML-FM
N/A
N/A
N/A
0.6
Variety
Central Michigan University
WFDX-FM
0.5
0.8
N/A
0.6
Classic Hits
Northern Michigan Radio
WQON-FM
0.8
0.5
N/A
0.6
Rock
Blarney Stone Broadcasting
WSRJ-FM
05
0.5
N/A
0.6
All Sports
Northern Radio of Michigan
WBCM-FM
N/A
0.8
0.8
0.3
Country
WBCM Radio
WATT-AM
N/A
N/A
0.3
N/A
News
Macdonald Garber Broadcasting
WCHY-FM
0.5
0.5
N/A
N/A
Classic Rock
Black Diamond
WKAD-FM
N/A
N/A
0.6
N/A
All Sports
Cadillac Broadcasting
WKHQ-FM
4.9
5.3
5.8
N/A
CHR
Macdonald Garber Broadcasting
WLXT-FM
4.1
4.5
4.7
N/A
AC
Macdonald Garber Broadcasting
WLXV-FM
1.6
1.1
1.1
N/A
Country
Macdonald Garber Broadcasting
WMKT-AM
N/A
N/A
0.3
N/A
News
Macdonald Garber Broadcasting
WQEZ-FM
0.8
0.5
N/A
N/A
N/A
N/A
WZTC-FM
2.2
2.1
2.2
N/A
Adult Hits
Playtime Media
This profile contains an quarter hour rating (AQH) share of
persons, ages 12+, Monday through Sunday in the Metro Survey Area.
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Ratings profiles are Copyright © 2019 Nielsen Audio.
May not be quoted or reproduced without the prior written permission
of Nielsen Audio.
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