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#157 Traverse City-Petoskey-Cadillac, MI

Fall 2021 12+ Mon-Sun, 6a-12mid
Population: 299,900 (Black: 4,000) (Hispanic: 6,700)
Last Updated: 01-28-22 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 20 Fall 20 Spr 21 Fall 21
WTCM-FM Country WTCM Radio N/A N/A 9.4 9.1
WKLT-FM Classic Rock WBCM Radio N/A N/A 10.2 8.7
WMKC-FM Country Black Diamond 6.0 6.4 10.6 8.7
WKHQ-FM CHR Macdonald Garber Broadcasting N/A N/A 6.4 6.1
WLXT-FM AC Macdonald Garber Broadcasting N/A N/A 4.9 4.9
WTCM-AM News/Talk WTCM Radio N/A N/A 4.9 4.9
WCCW-FM Classic Hits WCCW Radio N/A N/A 3.8 4.5
WGFN-FM Classic Rock Black Diamond 3.3 3.7 3.4 3.4
WGFM-FM Rock Black Diamond 4.8 4.0 1.9 2.7
WJZQ-FM CHR WKJF Radio N/A N/A 2.3 1.9
WZTC-FM Adult Hits Playtime Media N/A N/A 1.9 1.9
WCBY-AM Classic Country Black Diamond 0.9 0.9 1.5 1.5
WCML-FM Variety Central Michigan University 0.6 0.6 1.5 1.1
WCMW-FM Variety Central Michigan University 1.2 1.2 0.4 1.1
WLXV-FM Country Macdonald Garber Broadcasting N/A N/A 1.1 1.1
WCCW-AM Oldies WCCW Radio N/A N/A 1.1 0.8
WMBN-AM All Sports Macdonald Garber Broadcasting N/A N/A 0.8 0.8
WMKT-AM News/Talk Macdonald Garber Broadcasting N/A N/A 0.8 0.8
WUPS-FM Classic Hits Black Diamond Broadcast Group 1.5 1.2 0.8 0.8
WCMV-FM N/A Central Michigan University N/A N/A N/A 0.4
WSRT-FM All Sports Macdonald Garber Broadcasting N/A N/A N/A 0.4
WWMK-FM Eighties Black Diamond 0.3 0.9 0.8 0.4
WCHY-FM Classic Rock Michigan Broadcasters 0.6 N/A N/A N/A
WTWS-FM Country Black Diamond Broadcast Group 0.3 0.3 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
WGTS-FM/Frederick: WGTS 91.9 is back after two years to host their first ice cream social on June 17. Over 300 WGTS listeners descended on Baker Park in Frederick, MD for free ice cream and a chance to hang out with the WGTS crew. WGTS afternoon show hosts Johnny and Stacey Stone performed in front of a crowd at Baker Park from 3:00 to 7:00 pm. Pictured: WGTS afternoon host Johnny Stone plays