#157 Traverse City-Petoskey-Cadillac, MI
Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 299,900 (Black: 4,000) (Hispanic: 6,700)
Last Updated: 08-09-21 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 19 | Spr 20 | Fall 20 | Spr 21 |
|---|---|---|---|---|---|---|
| WMKC-FM | Country | Black Diamond | 4.2 | 6.0 | 6.4 | 10.6 |
| WKLT-FM | Classic Rock | WBCM Radio | 7.3 | N/A | N/A | 10.2 |
| WTCM-FM | Country | WTCM Radio | 10.9 | N/A | N/A | 9.4 |
| WKHQ-FM | CHR | Macdonald Garber Broadcasting | N/A | N/A | N/A | 6.4 |
| WLXT-FM | AC | Macdonald Garber Broadcasting | N/A | N/A | N/A | 4.9 |
| WTCM-AM | News/Talk | WTCM Radio | 5.1 | N/A | N/A | 4.9 |
| WCCW-FM | Classic Hits | WCCW Radio | 3.0 | N/A | N/A | 3.8 |
| WGFN-FM | Classic Rock | Black Diamond | 3.0 | 3.3 | 3.7 | 3.4 |
| WJZQ-FM | CHR | WKJF Radio | 2.4 | N/A | N/A | 2.3 |
| WGFM-FM | Rock | Black Diamond | 5.1 | 4.8 | 4.0 | 1.9 |
| WZTC-FM | Adult Hits | Playtime Media | N/A | N/A | N/A | 1.9 |
| WCBY-AM | Classic Country | Black Diamond | 0.6 | 0.9 | 0.9 | 1.5 |
| WCML-FM | Variety | Central Michigan University | 0.6 | 0.6 | 0.6 | 1.5 |
| WCCW-AM | Oldies | WCCW Radio | 0.3 | N/A | N/A | 1.1 |
| WLXV-FM | Country | Macdonald Garber Broadcasting | N/A | N/A | N/A | 1.1 |
| WMBN-AM | All Sports | Macdonald Garber Broadcasting | N/A | N/A | N/A | 0.8 |
| WMKT-AM | News/Talk | Macdonald Garber Broadcasting | N/A | N/A | N/A | 0.8 |
| WUPS-FM | Classic Hits | Black Diamond Broadcast Group | 1.2 | 1.5 | 1.2 | 0.8 |
| WWMK-FM | Eighties | Black Diamond | 0.3 | 0.3 | 0.9 | 0.8 |
| WCMW-FM | Variety | Central Michigan University | 0.9 | 1.2 | 1.2 | 0.4 |
| WBNZ-FM | All Sports | Roy E. Henderson | 0.3 | N/A | N/A | N/A |
| WCHY-FM | Classic Rock | Michigan Broadcasters | 0.3 | 0.6 | N/A | N/A |
| WFCX-FM | AC | Central Michigan University | 1.5 | N/A | N/A | N/A |
| WLDR-FM | AC | N Content Marketing | 1.2 | N/A | N/A | N/A |
| WQHN-FM | AC | Northern Christian Radio | 0.3 | N/A | 0.3 | N/A |
| WQON-FM | Rock | Blarney Stone Broadcasting | 0.3 | N/A | N/A | N/A |
| WSRT-FM | All Sports | Macdonald Garber Broadcasting | 1.5 | N/A | N/A | N/A |
| WTWS-FM | Country | Black Diamond Broadcast Group | N/A | 0.3 | 0.3 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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