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#157 Traverse City-Petoskey-Cadillac, MI

Spring 2022 12+ Mon-Sun, 6a-12mid
Population: 299,900 (Black: 4,000) (Hispanic: 6,700)
Last Updated: 08-08-22 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 20 Spr 21 Fall 21 Spr 22
WKLT-FM Classic Rock WBCM Radio N/A 10.2 8.7 8.2
WTCM-FM Country WTCM Radio N/A 9.4 9.1 7.8
WTCM-AM News/Talk WTCM Radio N/A 4.9 4.9 5.9
WCCW-FM Classic Hits WCCW Radio N/A 3.8 4.5 5.5
WKHQ-FM CHR Macdonald Garber Broadcasting N/A 6.4 6.1 5.5
WLXT-FM AC Macdonald Garber Broadcasting N/A 4.9 4.9 5.5
WMKC-FM Country Black Diamond 6.4 10.6 8.7 5.5
WGFM-FM Rock Black Diamond 4.0 1.9 2.7 4.3
WGFN-FM Classic Rock Black Diamond 3.7 3.4 3.4 3.1
WSRT-FM All Sports Macdonald Garber Broadcasting N/A N/A 0.4 2.0
WZTC-FM Adult Hits Playtime Media N/A 1.9 1.9 2.0
WWMK-FM Eighties Black Diamond 0.9 0.8 0.4 1.6
WCBY-AM Classic Country Black Diamond 0.9 1.5 1.5 1.2
WCMW-FM Variety Central Michigan University 1.2 0.4 1.1 1.2
WJZQ-FM CHR WKJF Radio N/A 2.3 1.9 1.2
WLXV-FM Country Macdonald Garber Broadcasting N/A 1.1 1.1 1.2
WMKT-AM News/Talk Macdonald Garber Broadcasting N/A 0.8 0.8 1.2
WCML-FM Variety Central Michigan University 0.6 1.5 1.1 0.8
WCMV-FM N/A Central Michigan University N/A N/A 0.4 0.8
WMBN-AM All Sports Macdonald Garber Broadcasting N/A 0.8 0.8 0.8
WUPS-FM Classic Hits Black Diamond Broadcast Group 1.2 0.8 0.8 0.8
WCCW-AM Oldies WCCW Radio N/A 1.1 0.8 0.4
WQHN-FM AC Northern Christian Radio 0.3 N/A N/A N/A
WTWS-FM Country Black Diamond Broadcast Group 0.3 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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