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#159 Traverse City-Petoskey-Cadillac, MI
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-26-18)
12+ Population: 298,100 (Black: 4,600) (Hispanic: 6,800) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
WTCM-FM N/A N/A 12.2 12.4 News/Talk WTCM Radio
WKHQ-FM N/A N/A 4.9 5.3 CHR Macdonald Garber Broadcasting
WMKC-FM N/A N/A 4.3 5.0 Country Black Diamond Broadcast Holdings .
WGFM-FM N/A N/A 4.1 4.8 Active Rock Black Diamond Broadcast Holdings .
WLXT-FM N/A N/A 4.1 4.5 AC Macdonald Garber Broadcasting
WTCM-AM N/A N/A 4.6 4.2 News/Talk WTCM Radio
WCCW-FM N/A N/A 4.6 3.7 Oldies WCCW Radio
WJZQ-FM N/A N/A 2.7 3.2 Hot AC WKJF Radio
WGFN-FM N/A N/A 2.4 2.9 Classic Rock Black Diamond Broadcast Holdings .
WZTC-FM N/A N/A 2.2 2.1 Adult Hits Playtime Media
WLXV-FM N/A N/A 1.6 1.1 Hot AC Macdonald Garber Broadcasting
WBCM-FM N/A N/A N/A 0.8 Country WBCM Radio
WCBY-AM N/A N/A 0.5 0.8 Country Black Diamond Broadcast Holdings .
WCHY-FM N/A N/A 0.5 0.5 Hot AC Black Diamond Broadcast Holdings .
WQEZ-FM N/A N/A 0.8 0.5 Eighties Black Diamond Broadcast Holdings .

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Beasley Media Group/Fort Myers: Beasley Media Group's Fort Myers, FL, cluster and corporate staff recently volunteered at the Habitat for Humanity's home sites in Collier County. The effort was part of the company's Community of Caring Initiative. While there, team members learned about the history of Habitat for Humanity of Collier County and contributed their skills. Pictured is the entire on-site team.