Home Login RADIO ONLINE

#159 Traverse City-Petoskey-Cadillac, MI

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-06-18)
12+ Population: 298,100 (Black: 4,600) (Hispanic: 6,800)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WTCM-FM N/A 12.2 12.4 10.5 Country WTCM Radio
WKHQ-FM N/A 4.9 5.3 5.8 CHR Macdonald Garber Broadcasting
WGFM-FM N/A 4.1 4.8 5.5 Rock Black Diamond Broadcast Holdings .
WTCM-AM N/A 4.6 4.2 5.0 News WTCM Radio
WLXT-FM N/A 4.1 4.5 4.7 AC Macdonald Garber Broadcasting
WCCW-FM N/A 4.6 3.7 4.4 Classic Hits WCCW Radio
WMKC-FM N/A 4.3 5.0 4.4 Country Black Diamond Broadcast Holdings .
WJZQ-FM N/A 2.7 3.2 3.3 CHR WKJF Radio
WGFN-FM N/A 2.4 2.9 2.5 Rock Black Diamond Broadcast Holdings .
WZTC-FM N/A 2.2 2.1 2.2 Adult Hits Playtime Media
WCBY-AM N/A 0.5 0.8 1.4 Country Black Diamond Broadcast Holdings .
WLXV-FM N/A 1.6 1.1 1.1 Country Macdonald Garber Broadcasting
WBCM-FM N/A N/A 0.8 0.8 Country WBCM Radio
WCCW-AM N/A N/A N/A 0.6 All Sports WCCW Radio
WKAD-FM N/A N/A N/A 0.6 All Sports Cadillac Broadcasting
WWMK-FM N/A 0.8 0.5 0.6 Eighties Black Diamond Broadcast Holdings
WATT-AM N/A N/A N/A 0.3 News Macdonald Garber Broadcasting
WMKT-AM N/A N/A N/A 0.3 News Macdonald Garber Broadcasting
WCHY-FM N/A 0.5 0.5 N/A Rock Black Diamond Broadcast Holdings .
WQEZ-FM N/A 0.8 0.5 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

Return to Menu

Promotions Spotlight

Quick Snaps
iHeartMedia/Chicago: As part of their ongoing support of National Breast Cancer Awareness month, ''The Steve Harvey Morning Show's'' Shirley Strawberry and Carla Ferrell joined more than 4,000 in the 2018 Sista Strut Breast Cancer Walk in Chicago this past weekend. L-R: Shirley Strawberry (left) and Carla Ferrell (right) participate in the walk in Chicago with iHeartMedia affiliate V103.