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#157 Traverse City-Petoskey-Cadillac, MI

Fall 2020 12+ Mon-Sun, 6a-12mid
Population: 299,900 (Black: 4,000) (Hispanic: 6,700)
Last Updated: 01-26-21 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 19 Fall 19 Spr 20 Fall 20
WMKC-FM Country Black Diamond 4.5 4.2 6.0 6.4
WGFM-FM Rock Black Diamond 5.7 5.1 4.8 4.0
WGFN-FM Classic Rock Black Diamond 2.1 3.0 3.3 3.7
WCMW-FM Variety Central Michigan University 0.9 0.9 1.2 1.2
WUPS-FM Classic Hits Black Diamond Broadcast Group 0.9 1.2 1.5 1.2
WCBY-AM Classic Country Black Diamond N/A 0.6 0.9 0.9
WWMK-FM Eighties Black Diamond 0.9 0.3 0.3 0.9
WCML-FM Variety Central Michigan University 0.6 0.6 0.6 0.6
WQHN-FM AC Northern Christian Radio N/A 0.3 N/A 0.3
WTWS-FM Country Black Diamond Broadcast Group N/A N/A 0.3 0.3
WBCM-FM Country WBCM Radio 0.3 N/A N/A N/A
WCCW-AM Oldies WCCW Radio 0.6 0.3 N/A N/A
WCCW-FM Classic Hits WCCW Radio 3.9 3.0 N/A N/A
WCHY-FM Classic Rock Michigan Broadcasters N/A 0.3 0.6 N/A
WFCX-FM AC Central Michigan University 1.8 1.5 N/A N/A
WIAA-FM Classical Interlochen Center For The Arts 2.4 N/A N/A N/A
WICA-FM News/Talk Interlochen Center For The Arts 4.2 N/A N/A N/A
WJZQ-FM CHR WKJF Radio 2.4 2.4 N/A N/A
WKLT-FM Classic Rock WBCM Radio 5.7 7.3 N/A N/A
WLDR-FM AC N Content Marketing 1.2 1.2 N/A N/A
WQON-FM Rock Blarney Stone Broadcasting 0.6 0.3 N/A N/A
WSRT-FM All Sports Northern Radio of Gaylord 1.2 1.5 N/A N/A
WTCM-AM News/Talk WTCM Radio 5.1 5.1 N/A N/A
WTCM-FM Country WTCM Radio 11.0 10.9 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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