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#159 Traverse City-Petoskey-Cadillac, MI

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-29-19)
12+ Population: 298,100 (Black: 4,600) (Hispanic: 6,800)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WTCM-FM 12.2 12.4 10.5 10.6 Country WTCM Radio
WGFM-FM 4.1 4.8 5.5 6.0 Active Rock Black Diamond
WTCM-AM 4.6 4.2 5.0 5.2 News WTCM Radio
WKLT-FM 7.0 6.1 5.5 4.9 Classic Rock Northern Radio of Michigan
WCCW-FM 4.6 3.7 4.4 4.3 Classic Hits WCCW Radio
WMKC-FM 4.3 5.0 4.4 4.3 New Country Black Diamond
WICA-FM N/A N/A N/A 3.2 News Interlochen Center For The Arts
WIAA-FM N/A N/A N/A 2.9 Classical Interlochen Center For The Arts
WJZQ-FM 2.7 3.2 3.3 2.9 CHR WKJF Radio
WFCX-FM 1.1 1.3 1.4 1.7 Classic Hits Northern Michigan Radio
WGFN-FM 2.4 2.9 2.5 1.7 Classic Rock Black Diamond
WKLZ-FM 1.6 1.1 1.4 1.7 Rock Northern Radio of Petoskey
WCMW-FM N/A N/A N/A 1.1 Variety Central Michigan University
WUPS-FM 1.1 1.3 1.4 1.1 Classic Hits Black Diamond Broadcast Group
WLDR-FM 1.4 1.3 1.4 0.9 AC N Content Marketing
WSRT-FM 0.8 0.8 0.8 0.9 All Sports Northern Radio of Gaylord
WWMK-FM 0.8 0.5 0.6 0.9 80s Hits Black Diamond
WCBY-AM 0.5 0.8 1.4 0.6 Classic Country Black Diamond
WCCW-AM N/A N/A 0.6 0.6 Oldies WCCW Radio
WCML-FM N/A N/A N/A 0.6 Variety Central Michigan University
WFDX-FM 0.5 0.8 N/A 0.6 Classic Hits Northern Michigan Radio
WQON-FM 0.8 0.5 N/A 0.6 Rock Blarney Stone Broadcasting
WSRJ-FM 05 0.5 N/A 0.6 All Sports Northern Radio of Michigan
WBCM-FM N/A 0.8 0.8 0.3 Country WBCM Radio
WATT-AM N/A N/A 0.3 N/A News Macdonald Garber Broadcasting
WCHY-FM 0.5 0.5 N/A N/A Classic Rock Black Diamond
WKAD-FM N/A N/A 0.6 N/A All Sports Cadillac Broadcasting
WKHQ-FM 4.9 5.3 5.8 N/A CHR Macdonald Garber Broadcasting
WLXT-FM 4.1 4.5 4.7 N/A AC Macdonald Garber Broadcasting
WLXV-FM 1.6 1.1 1.1 N/A Country Macdonald Garber Broadcasting
WMKT-AM N/A N/A 0.3 N/A News Macdonald Garber Broadcasting
WQEZ-FM 0.8 0.5 N/A N/A N/A N/A
WZTC-FM 2.2 2.1 2.2 N/A Adult Hits Playtime Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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Westwood One: Congratulations to Lon Helton, host of Westwood One's Country Countdown USA and publisher of Country Aircheck, who was honored for his impact on Country music with the Bob Kingsley Living Legend Award during an event held last night, Wednesday, April 10th, at the Grand Ole Opry in Nashville. L-R: Bob Kingsley, Trisha Yearwood, Lon Helton, Sally Williams and Garth Brooks.

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