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#223 Hilton Head SC

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-02-18)
12+ Population: 163,400 (Black: 28,900) (Hispanic: 15,500)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WUBB-FM 8.6 6.5 5.9 6.0 Country Alpha Broadcasting
WFXH-FM 4.0 3.9 3.5 3.6 Active Rock Alpha Broadcasting
WRWN-FM 3.3 3.2 3.5 3.6 Classic Hits Alpha Broadcasting
WXYY-FM 2.0 2.6 2.4 2.4 Rhythmic AC Alpha Broadcasting
WJCL-FM 1.3 1.3 1.2 1.8 Country Cumulus Media
WGCO-FM 0.7 0.6 1.2 1.2 CHR Alpha Broadcasting
WLVH-FM 1.3 1.9 1.8 1.2 Urban AC iHeartMedia
WHHW-AM 1.3 1.3 0.6 0.6 Adult Hits Alpha Broadcasting
WIWF-FM N/A N/A 0.6 0.6 Country Cumulus Media
WJLG-AM N/A N/A 0.6 0.6 All Sports Cumulus Media
WMGL-FM N/A 0.6 0.6 0.6 Urban AC Cumulus Media
WSOK-AM N/A N/A N/A 0.6 Gospel iHeartMedia
WZAT-FM 0.7 0.6 0.6 0.6 Hot AC Cumulus Media
WLHH-FM 6.6 5.2 4.7 N/A Classic Hits Saga Communications
WVSC-FM 2.6 3.2 2.9 N/A Adult Hits Saga Communications
WVSC-FM-HD2 N/A 0.6 1.2 N/A Adult Hits Greater Corry Area Broadcasting Llp

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WBAL-AM/Baltimore: WBAL Radio and Hearst Stations announced the completion of a new studio for WBAL Radio. After many faithful years of service, the old studio was taken apart, walls were removed to make more room, and a new, multi-media facility was built. This new WBAL Studio space is based on Wheatstone Audio-Over-IP technology, using the latest LXE Console from Wheatstone. The console is designed to be fully flexible, with almost all buttons able to be custom programmed for the needs of the station.