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#136 Myrtle Beach SC
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-16-18)
12+ Population: 350,700 (Black: 55,300) (Hispanic: 17,300) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
WGTR-FM 7.1 6.9 8.1 6.8 Country iHeartMedia
WRNN-FM 6.0 7.2 6.0 6.6 News/Talk Dick Broadcasting
WYAV-FM 7.1 6.7 6.5 6.6 Classic Rock Dick Broadcasting
WDAI-FM 8.4 6.9 5.5 6.0 Urban Cumulus Media
WWXM-FM 7.1 6.7 6.5 6.0 CHR iHeartMedia
WSYN-FM 3.7 3.6 3.9 4.2 Classic Hits Cumulus Media
WYNA-FM 5.0 2.8 3.1 4.2 Variety Hits iHeartMedia
WRXZ-FM 2.4 1.8 1.8 2.6 Rock iHeartMedia
WKZQ-FM 2.6 3.3 2.9 2.4 Alternative Dick Broadcasting
WMYB-FM 2.4 2.6 2.9 2.4 CHR Dick Broadcasting
WLFF-FM 3.1 2.3 2.1 2.1 Country Cumulus Media
WRNN-AM 0.5 0.5 N/A 0.8 Rhythmic Oldies Alpha Broadcasting
WSEA-FM 1.0 1.3 1.0 0.5 Sports Cumulus Media
WHSC-AM 0.5 0.5 N/A N/A Sports Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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