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#215 Laurel-Hattiesburg MS
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-08-18)
12+ Population: 171,900 (Black: 50,000) (Hispanic: 5,100) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
WZLD-FM 12.2 14.1 12.9 13.3 Urban iHeartMedia
WBBN-FM 11.7 13.5 11.9 11.8 Country Blakeney Communications
WJKX-FM 7.4 7.6 9.3 9.2 Urban AC iHeartMedia
WNSL-FM 6.4 7.0 7.2 7.2 CHR iHeartMedia
WXRR-FM 9.0 8.6 8.2 6.7 Classic Rock Blakeney Communications
WFFX-FM 3.2 3.8 4.1 4.6 Active Rock iHeartMedia
WKZW-FM 3.2 3.2 3.6 2.6 AC Blakeney Communications
WXHB-FM 1.1 1.6 1.5 1.0 Gospel Blakeney Communications

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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