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#215 Laurel-Hattiesburg MS

Spring 2018 Nielsen Audio Quarterly Report (Updated: 07-18-18)
12+ Population: 171,900 (Black: 50,000) (Hispanic: 5,100)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
WBBN-FM 13.5 11.9 11.8 14.3 Country Blakeney Communications
WZLD-FM 14.1 12.9 13.3 13.3 Urban iHeartMedia
WJKX-FM 7.6 9.3 9.2 8.2 Urban AC iHeartMedia
WNSL-FM 7.0 7.2 7.2 6.6 CHR iHeartMedia
WXRR-FM 8.6 8.2 6.7 5.6 Rock Blakeney Communications
WFFX-FM 3.8 4.1 4.6 4.1 Rock iHeartMedia
WKZW-FM 3.2 3.6 2.6 3.1 AC Blakeney Communications
WMSI-FM N/A N/A N/A 1.0 Country iHeartMedia
WXHB-FM 1.6 1.5 1.0 0.5 Southern Gospel Blakeney Communications

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WBWL-FM/Boston: WBWL Program Director Ginny Brophey and WBWL midday host Jessica Callahan with Brett Eldredge at his sold out ''Glow'' holiday concert Tuesday night at the Beacon Theater in New York.