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#215 Florence SC

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-29-19)
12+ Population: 174,700 (Black: 72,200) (Hispanic: 4,000)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WYNN-FM 11.1 11.2 10.3 12.1 Urban Cumulus Media
WBZF-FM 8.9 8.2 8.2 8.5 Gospel Cumulus Media
WEGX-FM 9.5 9.2 8.2 7.0 Country iHeartMedia
WMXT-FM 3.7 4.1 4.6 6.0 Classic Hits Cumulus Media
WZTF-FM 5.8 6.6 6.2 6.0 Urban AC iHeartMedia
WJMX-FM 5.8 5.6 4.6 5.5 CHR iHeartMedia
WPDT-FM 3.2 2.6 4.1 4.5 Gospel Community Broadcasters
WDAR-FM 2.1 3.1 3.6 3.5 Urban iHeartMedia
WWKT-FM 1.6 3.1 3.6 3.5 Country Community Broadcasters
WFRK-FM 4.2 3.6 4.1 3.0 News Community Broadcasters
WSIM-FM 2.6 2.0 2.6 2.0 Hot AC Community Broadcasters
WCMG-FM 2.6 2.0 2.1 1.5 Urban AC Cumulus Media
WRJA-FM N/A N/A N/A 1.5 News South Carolina Educational TV
WSIM-FM-HD3 N/A 2.0 2.6 1.5 N/A N/A
WQPD-FM 1.1 1.0 1.5 1.0 Hot AC Cumulus Media
WWBD-FM 1.1 1.5 1.5 1.0 Active Rock Community Broadcasters
WDAI-FM N/A 0.5 0.5 0.5 Urban Cumulus Media
WOLH-AM 0.5 0.5 0.5 0.5 Sports Community Broadcasters
WWFN-FM 0.5 0.5 0.5 0.5 All Sports Cumulus Media
WWRK-AM N/A N/A 0.5 0.5 Urban iHeartMedia
WWXM-FM 0.5 0.5 1.0 0.5 CHR iHeartMedia
WRZE-FM 2.6 2.0 0.5 N/A Classic Rock iHeartMedia

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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