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#164 Odessa-Midland TX

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-07-19)
12+ Population: 266,200 (Black: 15,000) (Hispanic: 134,900)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
KZBT-FM 8.8 9.8 10.1 9.3 Rhythmic CHR Townsquare Media
KMCM-FM 5.6 5.4 6.0 5.8 Classic Hits Brazos Communications West
KODM-FM 3.9 5.4 5.0 5.1 Hot AC Townsquare Media
KFZX-FM 2.6 2.5 3.8 4.8 Classic Rock ICA Radio
KHKX-FM 3.9 3.8 3.5 4.8 Country Brazos Communications West
KMMZ-FM 7.2 6.6 5.3 4.8 Regional Mexican Permian Basin Broadcasting
KCRS-AM 4.2 3.2 3.8 4.2 News ICA Radio
KCRS-FM 5.9 6.9 6.0 4.2 CHR ICA Radio
KNFM-FM 5.6 3.8 4.1 3.9 Country Townsquare Media
KBAT-FM 2.0 2.5 3.1 3.2 Classic Rock Townsquare Media
KQRX-FM 2.3 2.5 3.5 3.2 Active Rock Brazos Communications West
KCHX-FM 1.6 2.2 2.2 1.9 Regional Mexican ICA Radio
KMRK-FM 2.6 2.5 2.5 1.9 Country ICA Radio
KXWT-FM N/A N/A 0.9 0.6 Variety Marfa Public Radio
KMND-AM 1.0 0.6 0.6 0.3 All Sports Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
Yea Networks: The Kidd Kraddick Morning Show took the opportunity to spread out across four of their affiliate markets last week for a Thursday Meet-Up with thousands of KiddNation members. Co-host Big Al Mack visited WDOD (Hits 96) in Chattanooga, TN, on August 8, where he was the guest of honor at the Chattanooga Lookouts baseball game. L-R: Big Al Mack and Brantley Bell of the Chattanooga Lookouts.

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