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#164 Odessa-Midland TX

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-28-19)
12+ Population: 266,200 (Black: 15,000) (Hispanic: 134,900)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
KZBT-FM 6.6 8.8 9.8 10.1 Rhythmic CHR Townsquare Media
KCRS-FM 5.6 5.9 6.9 6.0 CHR ICA Radio
KMCM-FM 5.6 5.6 5.4 6.0 Classic Hits Brazos Communications West
KMMZ-FM 7.3 7.2 6.6 5.3 Regional Mexican Permian Basin Broadcasting
KODM-FM 2.6 3.9 5.4 5.0 Hot AC Townsquare Media
KNFM-FM 5.6 5.6 3.8 4.1 Country Townsquare Media
KCRS-AM 4.3 4.2 3.2 3.8 News ICA Radio
KFZX-FM 3.6 2.6 2.5 3.8 Classic Rock ICA Radio
KHKX-FM 4.0 3.9 3.8 3.5 Country Brazos Communications West
KQRX-FM 2.0 2.3 2.5 3.5 Active Rock Brazos Communications West
KBAT-FM 1.7 2.0 2.5 3.1 Classic Rock Townsquare Media
KMRK-FM 3.6 2.6 2.5 2.5 Country ICA Radio
KCHX-FM 2.6 1.6 2.2 2.2 Regional Mexican ICA Radio
KXWT-FM N/A N/A N/A 0.9 Variety Marfa Public Radio
KMND-AM 1.0 1.0 0.6 0.6 All Sports Townsquare Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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