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#164 Odessa-Midland TX

Spring 2018 Nielsen Audio Quarterly Report (Updated: 08-06-18)
12+ Population: 266,200 (Black: 15,000) (Hispanic: 134,900)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
KZBT-FM 8.0 6.6 8.8 9.8 Rhythmic CHR Townsquare Media
KCRS-FM 6.0 5.6 5.9 6.9 CHR ICA Radio
KMMZ-FM 6.0 7.3 7.2 6.6 Regional Mexican Permian Basin Broadcasting
KODM-FM 2.7 2.6 3.9 5.4 Hot AC Townsquare Media
KNFM-FM 4.0 5.6 5.6 3.8 Country Townsquare Media
KCRS-AM 3.3 4.3 4.2 3.2 News ICA Radio
KBAT-FM 1.7 1.7 2.0 2.5 Rock Townsquare Media
KFZX-FM 3.7 3.6 2.6 2.5 Rock ICA Radio
KMRK-FM 4.3 3.6 2.6 2.5 Country ICA Radio
KCHX-FM 3.3 2.6 1.6 2.2 Regional Mexican ICA Radio
KMND-AM 1.0 1.0 1.0 0.6 All Sports Townsquare Media
KTXC-FM 6.0 5.0 N/A N/A Regional Mexican KWES License Subsidiary

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WBAL-AM/Baltimore: WBAL Radio and Hearst Stations announced the completion of a new studio for WBAL Radio. After many faithful years of service, the old studio was taken apart, walls were removed to make more room, and a new, multi-media facility was built. This new WBAL Studio space is based on Wheatstone Audio-Over-IP technology, using the latest LXE Console from Wheatstone. The console is designed to be fully flexible, with almost all buttons able to be custom programmed for the needs of the station.