Spring 2020 12+ Mon-Sun, 6a-12mid
Population: 205,400 (Black: 2,700) (Hispanic: 96,900)
Last Updated: 08-06-20 (Nielsen Subscribing Stations Only)
|Station||Format||Owner||Fall 18||Spr 19||Fall 19||Spr 20|
|KMNA-FM||Regional Mexican||Bustos Media Holdings||3.6||3.3||3.0||3.4|
|KZTA-FM||Regional Mexican||Bustos Media Holdings||4.5||4.8||4.6||3.4|
|KMGW-FM||Classic Hits||Townsquare Media||1.3||1.4||2.0||1.5|
|KNWY-FM||Classical||Washington State University||1.8||1.9||1.5||1.0|
|KYVT-FM||News/Talk||Yakima School District No. 7||N/A||0.5||0.5||1.0|
|KYXE-FM||Regional Mexican||Bustos Media Holdings||0.9||N/A||1.0||1.0|
|KZXR-FM||Regional Mexican||Bustos Media Holdings||1.3||1.9||1.5||1.0|
|KUTI-AM||All Sports||Townsquare Media||0.4||0.5||0.5||0.5|
|KYPL-FM||Christian CHR||Growing Christian Foundation||2.2||2.4||N/A||N/A|
Totals are Persons 12+, Mon-Sun, 6am-midnight
|This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)
|Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.|
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