#198 Yakima WA
Spring 2020 12+ Mon-Sun, 6a-12mid
Population: 205,400 (Black: 2,700) (Hispanic: 96,900)
Last Updated: 08-07-20 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 18 | Spr 19 | Fall 19 | Spr 20 |
|---|---|---|---|---|---|---|
| KFFM-FM | CHR | Townsquare Media | 8.1 | 8.6 | 9.1 | 9.3 |
| KATS-FM | Rock | Townsquare Media | 5.4 | 5.2 | 8.1 | 8.3 |
| KIT-AM | News/Talk | Townsquare Media | 7.2 | 6.7 | 6.1 | 6.4 |
| KDBL-FM | Country | Townsquare Media | 3.6 | 4.3 | 3.6 | 3.4 |
| KMNA-FM | Regional Mexican | Bustos Media Holdings | 3.6 | 3.3 | 3.0 | 3.4 |
| KZTA-FM | Regional Mexican | Bustos Media Holdings | 4.5 | 4.8 | 4.6 | 3.4 |
| KMGW-FM | Classic Hits | Townsquare Media | 1.3 | 1.4 | 2.0 | 1.5 |
| KNWY-FM | Classical | Washington State University | 1.8 | 1.9 | 1.5 | 1.0 |
| KYVT-FM | News/Talk | Yakima School District No. 7 | N/A | 0.5 | 0.5 | 1.0 |
| KYXE-FM | Regional Mexican | Bustos Media Holdings | 0.9 | N/A | 1.0 | 1.0 |
| KZXR-FM | Regional Mexican | Bustos Media Holdings | 1.3 | 1.9 | 1.5 | 1.0 |
| KUTI-AM | All Sports | Townsquare Media | 0.4 | 0.5 | 0.5 | 0.5 |
| KYPL-FM | Christian CHR | Growing Christian Foundation | 2.2 | 2.4 | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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