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#199 Yakima WA

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-08-19)
12+ Population: 203,000 (Black: 2,500) (Hispanic: 91,800)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
KFFM-FM 7.3 7.6 8.1 8.6 CHR Townsquare Media
KIT-AM 5.6 5.9 7.2 6.7 News/Talk Townsquare Media
KATS-FM 6.0 5.9 5.4 5.2 Rock Townsquare Media
KZTA-FM 4.7 3.4 4.5 4.8 Regional Mexican Bustos Media Holdings
KDBL-FM 4.7 3.4 3.6 4.3 Country Townsquare Media
KMNA-FM 3.4 3.8 3.6 3.3 Regional Mexican Bustos Media Holdings
KYPL-FM N/A N/A 2.2 2.4 Christian CHR Growing Christian Foundation
KNWY-FM N/A N/A 1.8 1.9 Classical Washington State University
KZXR-FM 2.1 1.7 1.3 1.9 Regional Mexican Bustos Media Holdings
KMGW-FM 1.7 1.3 1.3 1.4 Rhythmic Oldies Townsquare Media
KUTI-AM 0.9 0.4 0.4 0.5 All Sports Townsquare Media
KYVT-FM N/A N/A N/A 0.5 News/Talk Yakima School District No. 7
KYXE-FM 2.1 1.7 0.9 N/A Regional Mexican Bustos Media Holdings

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WMAL-FM/Washington: Listeners donated $523,866 during WMAL-FM's two-day radiothon last Friday and Saturday, December 5-6, for the benefit of the Fisher House Foundation, which provides temporary housing and support for families of injured service members at more than 85 houses across the country. Over past 17 years, WMAL listeners have donated over $7 million to the foundation. L-R: WMAL PD and Cumulus News/Talk VP Bill Hess, WMAL hosts Larry O'Connor, Chris Plante and Vince Coglianese, and Fisher House President Dave Coker.

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