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#198 Yakima WA

Spring 2020 12+ Mon-Sun, 6a-12mid
Population: 205,400 (Black: 2,700) (Hispanic: 96,900)
Last Updated: 08-07-20 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 18 Spr 19 Fall 19 Spr 20
KFFM-FM CHR Townsquare Media 8.1 8.6 9.1 9.3
KATS-FM Rock Townsquare Media 5.4 5.2 8.1 8.3
KIT-AM News/Talk Townsquare Media 7.2 6.7 6.1 6.4
KDBL-FM Country Townsquare Media 3.6 4.3 3.6 3.4
KMNA-FM Regional Mexican Bustos Media Holdings 3.6 3.3 3.0 3.4
KZTA-FM Regional Mexican Bustos Media Holdings 4.5 4.8 4.6 3.4
KMGW-FM Classic Hits Townsquare Media 1.3 1.4 2.0 1.5
KNWY-FM Classical Washington State University 1.8 1.9 1.5 1.0
KYVT-FM News/Talk Yakima School District No. 7 N/A 0.5 0.5 1.0
KYXE-FM Regional Mexican Bustos Media Holdings 0.9 N/A 1.0 1.0
KZXR-FM Regional Mexican Bustos Media Holdings 1.3 1.9 1.5 1.0
KUTI-AM All Sports Townsquare Media 0.4 0.5 0.5 0.5
KYPL-FM Christian CHR Growing Christian Foundation 2.2 2.4 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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