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#159 Traverse City-Petoskey-Cadillac, MI

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-07-19)
12+ Population: 298,100 (Black: 4,600) (Hispanic: 6,800)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
WTCM-FM 12.4 10.5 10.6 11.0 Country WTCM Radio
WGFM-FM 4.8 5.5 6.0 5.7 Active Rock Black Diamond
WKLT-FM 6.1 5.5 4.9 5.7 Classic Rock Northern Radio of Michigan
WTCM-AM 4.2 5.0 5.2 5.1 News WTCM Radio
WMKC-FM 5.0 4.4 4.3 4.5 New Country Black Diamond
WICA-FM N/A N/A 3.2 4.2 News Interlochen Center For The Arts
WCCW-FM 3.7 4.4 4.3 3.9 Classic Hits WCCW Radio
WIAA-FM N/A N/A 2.9 2.4 Classical Interlochen Center For The Arts
WJZQ-FM 3.2 3.3 2.9 2.4 CHR WKJF Radio
WGFN-FM 2.9 2.5 1.7 2.1 Classic Rock Black Diamond
WFCX-FM 1.3 1.4 1.7 1.8 Classic Hits Northern Michigan Radio
WLDR-FM 1.3 1.4 0.9 1.2 AC N Content Marketing
WSRT-FM 0.8 0.8 0.9 1.2 All Sports Northern Radio of Gaylord
WCMW-FM N/A N/A 1.1 0.9 Variety Central Michigan University
WUPS-FM 1.3 1.4 1.1 0.9 Classic Hits Black Diamond Broadcast Group
WWMK-FM 0.5 0.6 0.9 0.9 80s Hits Black Diamond
WCCW-AM N/A 0.6 0.6 0.6 Oldies WCCW Radio
WCML-FM N/A N/A 0.6 0.6 Variety Central Michigan University
WQON-FM 0.5 N/A 0.6 0.6 Rock Blarney Stone Broadcasting
WBCM-FM 0.8 0.8 0.3 0.3 Country WBCM Radio
WCBY-AM 0.8 1.4 0.6 N/A Classic Country Black Diamond
WCHY-FM 0.5 N/A N/A N/A Classic Rock Black Diamond
WFDX-FM 0.8 N/A 0.6 N/A Classic Hits Northern Michigan Radio
WKHQ-FM 5.3 5.8 N/A N/A CHR Macdonald Garber Broadcasting
WKLZ-FM 1.1 1.4 1.7 N/A Rock Northern Radio of Petoskey
WLXT-FM 4.5 4.7 N/A N/A AC Macdonald Garber Broadcasting
WLXV-FM 1.1 1.1 N/A N/A Country Macdonald Garber Broadcasting
WQEZ-FM 0.5 N/A N/A N/A N/A N/A
WSRJ-FM 0.5 N/A 0.6 N/A All Sports Northern Radio of Michigan
WZTC-FM 2.1 2.2 N/A N/A Adult Hits Playtime Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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