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#223 Lafayette IN

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-31-19)
12+ Population: 164,400 (Black: 9,200) (Hispanic: 11,600)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WBAA-AM N/A N/A N/A 3.9 News Purdue University
WOLT-FM N/A 0.7 N/A 3.8 Alternative iHeartMedia
WBAA-FM N/A N/A N/A 3.1 Classical Purdue University
WFBQ-FM 0.7 1.4 1.6 0.8 Classic Rock iHeartMedia
WASK-AM 1.4 1.4 1.6 N/A All Sports Neuhoff Media Lafayette
WASK-FM 7.5 7.2 8.9 N/A Country Neuhoff Media Lafayette
WAZY-FM 13.0 11.5 N/A N/A Hot AC Star City Broadcasting
WBPE-FM 5.5 5.0 N/A N/A Adult Hits Star City Broadcasting
WKHY-FM 8.9 5.8 8.1 N/A Rock Neuhoff Media Lafayette
WKOA-FM 14.4 12.9 8.9 N/A Country Neuhoff Media Lafayette
WLS-AM 0.7 0.7 0.8 N/A News/Talk Cumulus Media
WXXB-FM 5.5 6.5 8.9 N/A CHR Neuhoff Media Lafayette
WYCM-FM 2.7 2.2 N/A N/A Country Star City Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Quick Snaps
Yea Networks: The Kidd Kraddick Morning Show took the opportunity to spread out across four of their affiliate markets last week for a Thursday Meet-Up with thousands of KiddNation members. Co-host Big Al Mack visited WDOD (Hits 96) in Chattanooga, TN, on August 8, where he was the guest of honor at the Chattanooga Lookouts baseball game. L-R: Big Al Mack and Brantley Bell of the Chattanooga Lookouts.

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