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#216 Florence SC
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-08-17)
12+ Population: 175,600 (Black: 72,100) (Hispanic: 3,900) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
WYNN-FM 9.6 9.5 10.6 11.1 Hip Hop Cumulus Media
WEGX-FM 8.1 7.6 8.0 9.5 Country iHeartMedia
WBZF-FM 10.7 10.0 8.5 8.9 Gospel Cumulus Media
WJMX-FM 7.1 6.2 5.5 5.8 Hot AC iHeartMedia
WZTF-FM 6.1 6.7 6.5 5.8 Urban AC iHeartMedia
WMXT-FM 3.6 4.8 4.0 3.7 Classic Hits Cumulus Media
WCMG-FM 3.0 3.3 2.0 2.6 Urban AC Cumulus Media
WRZE-FM 1.5 1.4 1.5 2.6 Urban iHeartMedia
WDAR-FM 4.1 3.8 2.5 2.1 Urban iHeartMedia
WQPD-FM 2.0 1.4 1.0 1.1 Hot AC Cumulus Media
WWFN-FM 0.5 0.5 0.5 0.5 Sports Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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