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#42 Milwaukee-Racine

March 2021 PPM 6+ Mon-Sun, 6a-12mid
Population: 1,508,500 (Black: 235,800) (Hispanic: 153,900)
Last Updated: 04-22-21 (Nielsen Subscribing Stations Only)

Station Format Owner Hol 20 Jan 21 Feb 21 Mar 21
WKLH-FM Classic Rock Lakefront Communications 7.5 8.3 8.7 8.8
WHQG-FM Rock Lakefront Communications 5.9 6.5 7.1 8.0
WISN-AM News/Talk iHeartMedia 8.2 11.0 9.4 8.0
WRIT-FM Classic Hits iHeartMedia 10.4 8.8 8.4 7.6
WTMJ-AM News/Talk Good Karma Brands Milwaukee 6.0 6.5 6.0 5.6
WMIL-FM Country iHeartMedia 4.6 5.1 5.1 5.4
WMYX-FM Hot AC Audacy 4.3 4.4 5.4 5.0
WUWM-FM News/Talk Board of Regents of The University of Wi 3.6 3.4 4.0 4.3
WLUM-FM Alternative Milwaukee Radio Alliance 3.6 3.6 3.8 4.2
WXSS-FM CHR Audacy 3.6 3.9 4.2 3.9
WLDB-FM AC Milwaukee Radio Alliance 8.5 4.4 3.3 3.5
WKKV-FM Urban iHeartMedia 3.5 3.4 3.2 3.4
WJMR-FM Urban AC Lakefront Communications 3.4 3.1 3.3 3.3
WMBZ-FM Country Magnum Communications 1.1 1.7 1.9 2.0
WVTY-FM Country Magnum Communications 1.5 1.4 1.6 1.7
WZTI-AM Oldies Milwaukee Radio Alliance 0.9 1.1 1.4 1.6
WRXS-FM Oldies Lakefront Communications N/A N/A 1.5 1.2
WRNW-FM All Sports iHeartMedia 1.2 1.5 1.0 1.1
WXSS-FM-HD2 Hip Hop Audacy 0.6 0.6 0.8 0.9
WYMS-FM Alternative Milwaukee School District 0.8 0.8 1.0 0.9
WRJN-AM Oldies Magnum Communications 0.8 1.0 1.0 0.8
WHAD-FM Talk State of Wisconsin 1.0 0.7 0.8 0.7
WKTI-FM All Sports Good Karma Brands Milwaukee 0.8 0.9 0.7 0.7
WMSE-FM Alternative Milwaukee School of Engineering 0.6 0.6 0.7 0.7
WOKY-AM All Sports iHeartMedia 0.4 0.5 0.5 0.5
WSSP-AM All Sports Audacy 0.4 0.4 0.3 0.4
WHAD-FM-STR Talk State of Wisconsin 0.1 0.1 0.1 0.3
WJYI-AM Christian CHR Lakefront Communications N/A N/A 0.3 0.3
WGTD-FM Classical Gateway Technical College 0.2 0.2 0.2 0.2
WIBD-AM Classic Hits Magnum Communications 0.1 0.2 0.2 0.2
WIIL-FM Rock Alpha Media 0.2 0.1 0.1 0.2
WERN-FM-STR Classical State of Wisconsin N/A N/A N/A 0.1
WYMS-FM-HD2-STR Alternative Milwaukee School District N/A 0.1 N/A 0.1
WDRV-FM Classic Rock Hubbard Radio 2.3 1.6 N/A N/A

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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