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#43 Milwaukee-Racine

April 2025 PPM 6+ Mon-Sun, 6a-12mid
Population: 1,503,800 (Black: 239,900) (Hispanic: 161,500)
Last Updated: 05-22-25 (Nielsen Subscribing Stations Only)

Station Format Owner Jan 25 Feb 25 Mar 25 Apr 25
WISN-AM News/Talk iHeartMedia 12.5 12.5 11.5 11.7
WRIT-FM Classic Hits iHeartMedia 6.6 6.8 6.6 7.9
WLDB-FM AC Milwaukee Radio Alliance 5.8 6.1 5.9 5.9
WMIL-FM Country iHeartMedia 5.3 5.9 6.0 5.7
WHQG-FM Rock Lakefront Communications 5.2 5.6 5.6 5.4
WKLH-FM Classic Rock Lakefront Communications 5.6 6.2 5.5 5.3
WXSS-FM CHR Audacy 3.3 3.5 4.2 3.9
WMYX-FM Hot AC Audacy 4.0 4.3 4.2 3.8
WJMR-FM Urban Lakefront Communications 4.5 3.6 4.0 3.7
WKKV-FM Urban iHeartMedia 3.9 4.1 3.7 3.7
WLUM-FM Alternative Milwaukee Radio Alliance 3.2 3.0 3.1 3.2
WLVE-FM Christian CHR Educational Media Foundation 2.8 2.5 2.8 3.2
WUWM-FM Public Radio Board of Regents of The University of Wi 2.4 2.6 2.8 3.2
WRXS-FM Oldies Lakefront Communications 2.4 3.0 3.0 2.8
WRNW-FM Sports iHeartMedia 3.5 2.3 2.8 2.4
WDRV-FM Classic Rock Hubbard Radio 2.8 2.0 2.6 2.1
WYMS-FM AAA Milwaukee School District 2.0 1.8 1.7 1.8
WHAD-FM Classical State of Wisconsin 0.3 0.5 0.5 0.7
WOKY-AM Sports iHeartMedia 0.9 0.8 0.8 0.6
WSSP-AM Sports Audacy 0.5 0.5 0.4 0.6
WXSS-FM-STR CHR Audacy 0.2 0.3 0.2 0.5
WYMS-FM-HD2 Urban AC Milwaukee School District 0.5 0.6 0.7 0.4
WIIL-FM Rock Alpha Media 0.2 0.5 0.4 0.3
WMSE-FM College Milwaukee School of Engineering 0.2 0.2 0.3 0.3
WERN-FM-STR Classical State of Wisconsin N/A N/A N/A 0.1
WLDB-FM-HD3 Country Milwaukee Radio Alliance 0.1 0.1 0.1 0.1
WMSE-FM-STR College Milwaukee School of Engineering 0.7 0.9 0.4 0.1
WTMX-FM Hot AC Hubbard Radio 0.2 0.2 0.1 0.1
WAUK-AM Talk Civic Media N/A N/A 0.2 N/A
WJOI-AM Religious Lakefront Communications 0.1 N/A N/A N/A
WRJN-AM Oldies Civic Media N/A N/A 0.7 N/A
WTBC-FM Classic Hits Hubbard Radio N/A N/A 0.1 N/A

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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