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#42 Milwaukee-Racine

January 2021 PPM 6+ Mon-Sun, 6a-12mid
Population: 1,508,500 (Black: 235,800) (Hispanic: 153,900)
Last Updated: 02-26-21 (Nielsen Subscribing Stations Only)

Station Format Owner Nov 20 Dec 20 Hol 20 Jan 21
WISN-AM News/Talk iHeartMedia 12.7 10.7 8.2 11.0
WRIT-FM Classic Hits iHeartMedia 8.7 7.0 10.4 8.8
WTMJ-AM News/Talk Good Karma Brands Milwaukee 7.1 6.8 6.0 6.5
WMIL-FM Country iHeartMedia 6.0 6.2 4.6 5.1
WLDB-FM AC Milwaukee Radio Alliance 4.8 4.8 8.5 4.4
WMYX-FM Hot AC Entercom 3.2 4.4 4.3 4.4
WXSS-FM CHR Entercom 3.5 3.4 3.6 3.9
WLUM-FM Alternative Milwaukee Radio Alliance 4.3 4.2 3.6 3.6
WKKV-FM Urban iHeartMedia 4.3 4.4 3.5 3.4
WUWM-FM News/Talk Board of Regents of The University of Wi 3.8 4.6 3.6 3.4
WMBZ-FM Country Magnum Communications 1.4 1.4 1.1 1.7
WDRV-FM Classic Rock Hubbard Radio N/A 2.0 2.3 1.6
WRNW-FM All Sports iHeartMedia 0.7 0.7 1.2 1.5
WVTY-FM Country Magnum Communications 1.2 1.4 1.5 1.4
WZTI-AM Oldies Milwaukee Radio Alliance 1.4 1.0 0.9 1.1
WRJN-AM Oldies Magnum Communications 0.9 0.9 0.8 1.0
WKTI-FM All Sports Good Karma Brands Milwaukee 0.7 0.8 0.8 0.9
WYMS-FM Alternative Milwaukee School District 0.6 0.7 0.8 0.8
WYMS-FM Alternative Milwaukee School District 0.1 N/A 0.8 0.8
WHAD-FM Talk State of Wisconsin 1.4 1.4 1.0 0.7
WMSE-FM Alternative Milwaukee School of Engineering 0.4 0.6 0.6 0.6
WSCR-AM All Sports Entercom N/A N/A N/A 0.6
WXRT-FM Alternative Entercom N/A N/A N/A 0.6
WXSS-FM-HD2 Hip Hop Entercom 0.2 0.3 0.6 0.6
WOKY-AM All Sports iHeartMedia 0.6 0.4 0.4 0.5
WSSP-AM All Sports Entercom 0.4 0.4 0.4 0.4
WBBM-AM All News Entercom N/A N/A N/A 0.2
WGTD-FM Classical Gateway Technical College 0.2 0.2 0.2 0.2
WIBD-AM Classic Hits Magnum Communications 0.2 0.1 0.1 0.2
WHAD-FM-STR Talk State of Wisconsin 0.1 0.2 0.1 0.1
WIIL-FM Rock Alpha Media 0.3 0.2 0.2 0.1
WYMS-FM-HD2-STR Alternative Milwaukee School District N/A N/A N/A 0.1
WAUK-AM All Sports Good Karma Brands Milwaukee 0.1 0.1 N/A N/A
WMSE-FM-STR Alternative Milwaukee School of Engineering 0.2 N/A N/A N/A

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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