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#42 Milwaukee-Racine

December 2021 PPM 6+ Mon-Sun, 6a-12mid
Population: 1,508,500 (Black: 235,800) (Hispanic: 153,900)
Last Updated: 12-30-21 (Nielsen Subscribing Stations Only)

Station Format Owner Sep 21 Oct 21 Nov 21 Dec 21
WISN-AM News/Talk iHeartMedia 8.9 9.3 10.3 10.3
WKLH-FM Classic Rock Lakefront Communications 7.5 7.3 7.5 8.2
WRIT-FM Classic Hits iHeartMedia 6.6 7.1 7.5 8.0
WTMJ-AM News/Talk Good Karma Brands Milwaukee 9.1 9.8 7.6 7.1
WMYX-FM Hot AC Audacy 6.1 6.8 6.9 6.4
WHQG-FM Rock Lakefront Communications 5.7 5.2 5.5 4.8
WMIL-FM Country iHeartMedia 5.8 6.1 4.7 4.8
WLDB-FM AC Milwaukee Radio Alliance 4.5 3.7 5.0 4.4
WJMR-FM Urban AC Lakefront Communications 4.5 4.2 4.7 4.2
WUWM-FM News/Talk Board of Regents of The University of Wi 4.9 4.1 4.2 4.1
WLUM-FM Alternative Milwaukee Radio Alliance 5.0 4.2 3.6 3.9
WXSS-FM CHR Audacy 2.6 2.3 3.8 3.4
WKKV-FM Urban iHeartMedia 3.0 2.8 3.1 2.9
WXSS-FM-HD2 Hip Hop Audacy 0.4 0.6 0.6 2.2
WRXS-FM Oldies Lakefront Communications 2.4 2.7 2.4 2.1
WRNW-FM All Sports iHeartMedia 1.3 1.8 1.9 1.8
WSSP-AM All Sports Audacy 0.9 1.0 1.3 1.0
WYMS-FM Alternative Milwaukee School District 0.8 0.8 0.9 0.9
WKTI-FM All Sports Good Karma Brands Milwaukee 0.6 0.8 0.9 0.7
WHAD-FM Talk State of Wisconsin 0.7 0.8 0.7 0.6
WOKY-AM All Sports iHeartMedia 0.7 0.8 0.6 0.6
WAUK-AM All Sports Good Karma Brands Milwaukee 0.2 0.3 0.4 0.4
WIIL-FM Rock Alpha Media 0.7 0.6 0.5 0.4
WMSE-FM Alternative Milwaukee School of Engineering 0.5 0.3 0.6 0.4
WZTI-AM Oldies Milwaukee Radio Alliance 0.7 1.4 0.6 0.4
WJOI-AM Christian CHR Lakefront Communications 0.4 0.3 0.5 0.3
WGTD-FM Classical Gateway Technical College 0.1 0.1 0.1 0.2
WHAD-FM-STR Talk State of Wisconsin 0.1 0.3 0.3 0.2
WYMS-FM-HD2-STR Alternative Milwaukee School District 0.2 0.2 0.1 0.2
WERN-FM-STR Classical State of Wisconsin N/A N/A N/A 0.1
WSSP-AM-STR All Sports Audacy N/A N/A N/A 0.1

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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