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#43 Milwaukee-Racine

July 2025 PPM 6+ Mon-Sun,6a-12mid
Population: 1,503,800 (Black: 239,900) (Hispanic: 161,500)
Last Updated: 08-14-25 (Nielsen Subscribing Stations Only)

Station Format Owner Apr 25 May 25 Jun 25 Jul 25
WISN-AM News/Talk iHeartMedia 11.7 10.4 10.3 10.2
WRIT-FM Classic Hits iHeartMedia 7.9 8.4 7.2 8.1
WMIL-FM Country iHeartMedia 5.7 5.9 6.1 6.3
WKLH-FM Classic Rock Lakefront Communications 5.3 6.0 5.6 5.7
WHQG-FM Rock Lakefront Communications 5.4 5.1 5.5 5.5
WLDB-FM AC Milwaukee Radio Alliance 5.9 5.6 6.0 5.4
WJMR-FM Urban Lakefront Communications 3.7 3.4 3.4 4.8
WMYX-FM Hot AC Audacy 3.8 4.3 4.6 4.7
WKKV-FM Urban iHeartMedia 3.7 3.7 3.9 4.3
WLUM-FM Alternative Milwaukee Radio Alliance 3.2 2.8 3.1 3.7
WLVE-FM Christian CHR Educational Media Foundation 3.2 3.9 4.2 3.7
WXSS-FM CHR Audacy 3.9 3.8 3.9 3.6
WRXS-FM Oldies Lakefront Communications 2.8 2.9 2.8 2.6
WUWM-FM Public Radio Board of Regents of The University of Wi 3.2 2.8 3.0 2.2
WDRV-FM Classic Rock Hubbard Radio 2.1 2.6 2.3 1.9
WYMS-FM AAA Milwaukee School District 1.8 1.8 2.0 1.8
WRNW-FM Sports iHeartMedia 2.4 1.9 1.8 1.3
WHAD-FM Classical State of Wisconsin 0.7 0.6 1.0 1.1
WMSE-FM College Milwaukee School of Engineering 0.3 0.2 0.2 0.7
WIIL-FM Rock Connoisseur Media 0.3 0.3 0.3 0.3
WOKY-AM Sports iHeartMedia 0.6 0.7 0.5 0.3
WYMS-FM-HD2 Urban AC Milwaukee School District 0.4 0.4 0.2 0.3
WSSP-AM Sports Audacy 0.6 0.5 0.4 0.2
WERN-FM-STR Public Radio State of Wisconsin 0.1 N/A N/A 0.1
WLDB-FM-HD3 Country Milwaukee Radio Alliance 0.1 0.1 0.2 0.1
WMSE-FM-STR College Milwaukee School of Engineering 0.1 0.2 0.2 0.1
WPNE-FM Public Radio State of Wisconsin N/A N/A N/A 0.1
WZTI-AM Oldies Milwaukee Radio Alliance N/A N/A 0.1 0.1
WAUK-AM Talk Civic Media N/A N/A 0.2 N/A
WRJN-AM Oldies Civic Media N/A N/A 0.4 N/A
WTMX-FM Hot AC Hubbard Radio 0.1 0.2 N/A N/A
WXSS-FM-STR CHR Audacy 0.5 0.1 N/A N/A

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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