#42 Milwaukee-Racine
March 2021 PPM 6+ Mon-Sun, 6a-12mid
Population: 1,508,500 (Black: 235,800) (Hispanic: 153,900)
Last Updated: 04-22-21 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Hol 20 | Jan 21 | Feb 21 | Mar 21 |
|---|---|---|---|---|---|---|
| WKLH-FM | Classic Rock | Lakefront Communications | 7.5 | 8.3 | 8.7 | 8.8 |
| WHQG-FM | Rock | Lakefront Communications | 5.9 | 6.5 | 7.1 | 8.0 |
| WISN-AM | News/Talk | iHeartMedia | 8.2 | 11.0 | 9.4 | 8.0 |
| WRIT-FM | Classic Hits | iHeartMedia | 10.4 | 8.8 | 8.4 | 7.6 |
| WTMJ-AM | News/Talk | Good Karma Brands Milwaukee | 6.0 | 6.5 | 6.0 | 5.6 |
| WMIL-FM | Country | iHeartMedia | 4.6 | 5.1 | 5.1 | 5.4 |
| WMYX-FM | Hot AC | Audacy | 4.3 | 4.4 | 5.4 | 5.0 |
| WUWM-FM | News/Talk | Board of Regents of The University of Wi | 3.6 | 3.4 | 4.0 | 4.3 |
| WLUM-FM | Alternative | Milwaukee Radio Alliance | 3.6 | 3.6 | 3.8 | 4.2 |
| WXSS-FM | CHR | Audacy | 3.6 | 3.9 | 4.2 | 3.9 |
| WLDB-FM | AC | Milwaukee Radio Alliance | 8.5 | 4.4 | 3.3 | 3.5 |
| WKKV-FM | Urban | iHeartMedia | 3.5 | 3.4 | 3.2 | 3.4 |
| WJMR-FM | Urban AC | Lakefront Communications | 3.4 | 3.1 | 3.3 | 3.3 |
| WMBZ-FM | Country | Magnum Communications | 1.1 | 1.7 | 1.9 | 2.0 |
| WVTY-FM | Country | Magnum Communications | 1.5 | 1.4 | 1.6 | 1.7 |
| WZTI-AM | Oldies | Milwaukee Radio Alliance | 0.9 | 1.1 | 1.4 | 1.6 |
| WRXS-FM | Oldies | Lakefront Communications | N/A | N/A | 1.5 | 1.2 |
| WRNW-FM | All Sports | iHeartMedia | 1.2 | 1.5 | 1.0 | 1.1 |
| WXSS-FM-HD2 | Hip Hop | Audacy | 0.6 | 0.6 | 0.8 | 0.9 |
| WYMS-FM | Alternative | Milwaukee School District | 0.8 | 0.8 | 1.0 | 0.9 |
| WRJN-AM | Oldies | Magnum Communications | 0.8 | 1.0 | 1.0 | 0.8 |
| WHAD-FM | Talk | State of Wisconsin | 1.0 | 0.7 | 0.8 | 0.7 |
| WKTI-FM | All Sports | Good Karma Brands Milwaukee | 0.8 | 0.9 | 0.7 | 0.7 |
| WMSE-FM | Alternative | Milwaukee School of Engineering | 0.6 | 0.6 | 0.7 | 0.7 |
| WOKY-AM | All Sports | iHeartMedia | 0.4 | 0.5 | 0.5 | 0.5 |
| WSSP-AM | All Sports | Audacy | 0.4 | 0.4 | 0.3 | 0.4 |
| WHAD-FM-STR | Talk | State of Wisconsin | 0.1 | 0.1 | 0.1 | 0.3 |
| WJYI-AM | Christian CHR | Lakefront Communications | N/A | N/A | 0.3 | 0.3 |
| WGTD-FM | Classical | Gateway Technical College | 0.2 | 0.2 | 0.2 | 0.2 |
| WIBD-AM | Classic Hits | Magnum Communications | 0.1 | 0.2 | 0.2 | 0.2 |
| WIIL-FM | Rock | Alpha Media | 0.2 | 0.1 | 0.1 | 0.2 |
| WERN-FM-STR | Classical | State of Wisconsin | N/A | N/A | N/A | 0.1 |
| WYMS-FM-HD2-STR | Alternative | Milwaukee School District | N/A | 0.1 | N/A | 0.1 |
| WDRV-FM | Classic Rock | Hubbard Radio | 2.3 | 1.6 | N/A | N/A |
Totals are Persons 6+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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