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#42 Milwaukee-Racine

January 2023 PPM 6+ Mon-Sun, 6a-12mid
Population: 1,508,500 (Black: 235,800) (Hispanic: 153,900)
Last Updated: 02-24-23 (Nielsen Subscribing Stations Only)

Station Format Owner Nov 22 Dec 22 Hol 22 Jan 23
WISN-AM News/Talk iHeartMedia 11.4 9.9 8.8 9.6
WRIT-FM Classic Hits iHeartMedia 8.3 8.3 11.2 9.1
WKLH-FM Classic Rock Lakefront Communications 7.8 8.6 9.4 8.4
WMIL-FM Country iHeartMedia 7.5 6.7 5.7 7.8
WTMJ-AM News/Talk Palm Beach Broadcasting 7.0 6.6 6.2 7.5
WHQG-FM Rock Lakefront Communications 6.1 5.2 4.6 5.5
WUWM-FM News/Talk Board of Regents of The University of Wi 3.6 4.1 3.3 4.5
WKKV-FM Urban iHeartMedia 3.4 4.0 4.1 4.2
WLDB-FM AC Milwaukee Radio Alliance 4.5 5.5 7.4 4.0
WMYX-FM Hot AC Audacy 4.5 4.7 3.8 3.9
WJMR-FM Urban AC Lakefront Communications 4.9 5.3 5.6 3.7
WXSS-FM CHR Audacy 4.1 4.0 3.3 3.4
WLUM-FM Alternative Milwaukee Radio Alliance 4.0 3.4 3.0 3.1
WRXS-FM Oldies Lakefront Communications 1.8 2.3 3.2 2.8
WRNW-FM All Sports iHeartMedia 2.3 2.4 1.6 1.7
WHAD-FM Talk State of Wisconsin 1.0 1.3 0.6 1.1
WKTI-FM All Sports Palm Beach Broadcasting 1.0 1.0 1.0 1.1
WXSS-FM-HD2 Hip Hop Audacy 0.7 1.2 1.3 0.9
WZTI-AM Oldies Milwaukee Radio Alliance 0.6 1.1 1.0 0.9
WMSE-FM Alternative Milwaukee School of Engineering 0.6 0.5 0.3 0.7
WYMS-FM Alternative Milwaukee School District 0.4 0.7 0.7 0.6
WIIL-FM Rock Alpha Media 1.0 1.0 0.8 0.5
WOKY-AM All Sports iHeartMedia 0.7 0.5 0.5 0.5
WHAD-FM-STR Talk State of Wisconsin 0.3 0.3 0.2 0.3
WSSP-AM All Sports Audacy 0.3 0.2 0.2 0.3
WYMS-FM-HD2-STR Alternative Milwaukee School District 0.1 0.2 0.2 0.3
WJOI-AM Christian CHR Lakefront Communications 0.2 N/A N/A 0.2
WLIP-AM Talk Alpha Media 0.2 0.2 0.3 0.2
WGKB-AM News/Talk Good Karma Broadcasting 0.1 N/A N/A 0.1
WMYX-FM-STR Hot AC Audacy N/A N/A 0.1 N/A
WXSS-FM-STR CHR Audacy 0.1 0.1 0.1 N/A

Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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