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#217 Columbia MO

Spring 2025 12+ Mon-Sun,6a-12mid
Population: 163,200 (Black: 19,500) (Hispanic: 6,900)
Last Updated: 08-15-25 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 23 Fall 23 Fall 24 Spr 25
KCLR-FM Country Zimmer Radio 10.5 10.2 11.2 9.9
KCMQ-FM Classic Rock Zimmer Radio 7.0 8.5 9.5 7.4
KBIA-FM Public Radio University of Missouri 8.8 6.8 6.0 6.6
KDVC-FM AC Cochise Media Licenses 4.4 4.2 6.9 6.6
KTXY-FM CHR Zimmer Radio 7.9 8.5 6.9 6.6
KPLA-FM AC Cumulus Licensing LLC 5.3 3.4 7.8 5.8
KOQL-FM CHR Cumulus Media 6.1 6.8 3.4 5.0
KSSZ-FM Talk Zimmer Radio 4.4 5.1 5.2 5.0
KBXR-FM AAA Cumulus Media 3.5 3.4 3.4 4.1
KMFC-FM Christian CHR Educational Media Foundation 5.1 3.5 4.3 4.1
KFRU-AM News/Talk Cumulus Media 3.5 3.4 2.6 2.5
KFAL-AM Classic Country Zimmer Radio 2.6 2.5 1.7 1.7
KOPN-FM Public Radio New Wave Corporation 1.8 1.7 0.9 1.7
KATI-FM Country Zimmer Radio 1.8 0.8 0.9 0.8
KBBM-FM Country Cumulus Media 0.9 0.8 0.9 0.8
KMUC-FM Classical University of Missouri 1.8 0.8 0.9 0.8
KTGR-AM Sports Zimmer Radio 0.9 0.8 0.9 0.8
KTGR-FM Sports Zimmer Radio N/A 0.9 0.9 0.8
KWOS-AM News/Talk Zimmer Radio 0.9 N/A N/A N/A
KWWR-FM Country GRM/Southern Radio 1.8 1.7 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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