#222 Columbia MO
Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 157,500 (Black: 15,600) (Hispanic: 5,200)
Last Updated: 08-11-21 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 19 | Spr 20 | Fall 20 | Spr 21 |
|---|---|---|---|---|---|---|
| KCLR-FM | Country | Zimmer Radio | 8.6 | 7.9 | 9.7 | 12.6 |
| KBIA-FM | News/Talk | University of Missouri | 7.9 | 7.1 | 7.3 | 8.1 |
| KCMQ-FM | Classic Rock | Zimmer Radio | 7.9 | 8.7 | 8.1 | 7.4 |
| KPLA-FM | AC | Cumulus Media | 6.5 | 5.6 | 5.6 | 7.4 |
| KTXY-FM | CHR | Zimmer Radio | 6.5 | 6.3 | 7.3 | 7.4 |
| KOQL-FM | CHR | Cumulus Media | 5.0 | 4.8 | 4.8 | 5.2 |
| KSSZ-FM | News/Talk | Zimmer Radio | 5.0 | 4.8 | 4.8 | 3.7 |
| KBXR-FM | Alternative | Cumulus Media | 3.6 | 4.0 | 3.2 | 3.0 |
| KFRU-AM | News/Talk | Cumulus Media | 3.6 | 5.6 | 6.5 | 3.0 |
| KATI-FM | Country | Zimmer Radio | 1.4 | 1.6 | 2.4 | 2.2 |
| KWWR-FM | Country | GRM/Southern Radio | N/A | N/A | 2.4 | 2.2 |
| KBBM-FM | Country | Cumulus Media | 2.2 | 0.8 | 0.8 | 0.7 |
| KFAL-AM | Country | Zimmer Radio | N/A | N/A | 0.8 | 0.7 |
| KMUC-FM | Classical | University of Missouri | 1.4 | 1.6 | 1.6 | 0.7 |
| KOPN-FM | Variety | New Wave | 1.4 | 1.6 | 1.6 | 0.7 |
| KTGR-AM | All Sports | Zimmer Radio | 0.7 | 0.8 | 0.8 | 0.7 |
| KTGR-FM | All Sports | Zimmer Radio | 1.4 | 0.8 | 0.8 | 0.7 |
| KWOS-AM | News/Talk | Zimmer Radio | 0.7 | N/A | 0.8 | 0.7 |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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