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#222 Columbia MO

Spring 2020 12+ Mon-Sun, 6a-12mid
Population: 157,500 (Black: 15,600) (Hispanic: 5,200)
Last Updated: 08-06-20 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 18 Spr 19 Fall 19 Spr 20
KCMQ-FM Classic Rock Zimmer Radio 7.3 6.3 7.9 8.7
KCLR-FM Country Zimmer Radio 7.9 7.6 8.6 7.9
KBIA-FM News/Talk University of Missouri 6.6 7.6 7.9 7.1
KTXY-FM CHR Zimmer Radio 6.6 6.9 6.5 6.3
KFRU-AM News/Talk Cumulus Media 3.3 3.5 3.6 5.6
KPLA-FM AC Cumulus Media 6.6 5.6 6.5 5.6
KOQL-FM CHR Cumulus Media 8.6 7.6 5.0 4.8
KSSZ-FM News/Talk Zimmer Radio 6.0 6.3 5.0 4.8
KBXR-FM Alternative Cumulus Media 4.0 2.8 3.6 4.0
KATI-FM Country Zimmer Radio 2.0 1.4 1.4 1.6
KMUC-FM Classical University of Missouri 2.0 2.1 1.4 1.6
KBBM-FM Country Cumulus Media 1.3 2.1 2.2 0.8
KTGR-AM All Sports Zimmer Radio 1.3 0.7 0.7 0.8
KTGR-FM All Sports Zimmer Radio 0.7 0.7 1.4 0.8
KWOS-AM News/Talk Zimmer Radio N/A N/A 0.7 N/A
KWWR-FM Country GRM/Southern Radio 4.0 4.9 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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