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#77 Baton Rouge

January 2025 Trends 12+ Mon-Sun, 6a-12mid
Population: 716,300 (Black: 247,900) (Hispanic: 47,100)
Last Updated: 03-04-25 (Nielsen Subscribing Stations Only)

Station Format Owner Oct 24 Nov 24 Dec 24 Jan 25
KQXL-FM Urban Cumulus Media 14.2 15.1 14.2 13.0
WEMX-FM Hip Hop Cumulus Media 11.3 11.7 10.3 10.0
WFMF-FM CHR iHeartMedia 4.6 4.9 5.6 5.5
WYNK-FM Country iHeartMedia 4.4 4.3 4.4 4.9
KRVE-FM AC iHeartMedia 3.9 3.2 3.1 3.9
WJBO-AM News/Talk iHeartMedia 3.2 3.7 4.1 3.9
WRQQ-FM Classic Hits Cumulus Media 4.3 4.6 3.8 3.6
WXOK-AM Gospel Cumulus Media 2.9 2.1 2.9 3.1
WRKF-FM Public Radio Public Radio Inc. 2.1 1.9 2.1 1.9
KVDU-FM Adult Hits iHeartMedia N/A N/A 0.8 1.5
WBRH-FM Jazz East Baton Rouge Parish School Board 1.8 1.1 1.3 1.5
WYNK-FM-HD2 Classic Hits iHeartMedia 1.9 1.7 1.5 1.2
KBRH-AM Blues East Baton Rouge Parish School Board N/A N/A 0.1 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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