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#77 Baton Rouge

January 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 695,200 (Black: 241,700) (Hispanic: 29,500)
Last Updated: 03-02-21 (Nielsen Subscribing Stations Only)

Station Format Owner Oct 20 Nov 20 Dec 20 Jan 21
KQXL-FM Urban AC Cumulus Media 12.9 12.0 12.5 12.8
WEMX-FM Urban Cumulus Media 10.6 9.5 10.5 11.0
WJBO-AM News/Talk iHeartMedia 5.8 5.7 5.5 5.6
WFMF-FM CHR iHeartMedia 5.7 5.4 4.9 5.2
WYNK-FM Country iHeartMedia 3.0 3.9 4.7 4.5
KRVE-FM AC iHeartMedia 2.8 2.6 4.3 3.6
WRQQ-FM Classic Hits Cumulus Media 3.1 3.5 3.5 3.3
WRKF-FM News/Talk Public Radio N/A 2.4 2.4 3.0
WXOK-AM Gospel Cumulus Media 2.4 1.7 2.0 2.5
KHXT-FM Rhythmic CHR Townsquare Media 1.3 1.5 2.0 2.0
WYLD-FM Urban AC iHeartMedia 1.6 1.2 1.2 1.3
KVDU-FM Adult Hits iHeartMedia 1.4 1.2 0.9 0.9
WYNK-FM-HD2 Classic Hits iHeartMedia 0.4 0.5 0.5 0.5
KRVE-FM-HD3 Christian CHR iHeartMedia N/A 0.3 0.2 0.2

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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