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#77 Baton Rouge
March 2025 Trends 12+ Mon-Sun, 6a-12mid
Population: 716,300 (Black: 247,900) (Hispanic: 47,100)
Last Updated: 04-30-25 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Dec 24 | Jan 25 | Feb 25 | Mar 25 |
|---|---|---|---|---|---|---|
| KQXL-FM | Urban | Cumulus Media | 14.2 | 13.0 | 12.3 | 11.6 |
| WEMX-FM | Hip Hop | Cumulus Media | 10.3 | 10.0 | 8.7 | 9.0 |
| WFMF-FM | CHR | iHeartMedia | 5.6 | 5.5 | 5.4 | 5.7 |
| WBKL-FM | Christian CHR | Educational Media Foundation | N/A | 4.3 | 4.8 | 5.5 |
| WYNK-FM | Country | iHeartMedia | 4.4 | 4.9 | 5.0 | 5.4 |
| KRVE-FM | AC | iHeartMedia | 3.1 | 3.9 | 5.0 | 4.9 |
| WRQQ-FM | Classic Hits | Cumulus Media | 3.8 | 3.6 | 3.6 | 3.6 |
| KVDU-FM | Adult Hits | iHeartMedia | 0.8 | 1.5 | 2.0 | 3.3 |
| WJBO-AM | News/Talk | iHeartMedia | 4.1 | 3.9 | 3.7 | 3.3 |
| WXOK-AM | Gospel | Cumulus Media | 2.9 | 3.1 | 3.7 | 3.2 |
| WYNK-FM-HD2 | Classic Hits | iHeartMedia | 1.5 | 1.2 | 1.2 | 1.1 |
| WBKL-FM-STR | Christian CHR | Educational Media Foundation | N/A | N/A | N/A | 0.2 |
| KBRH-AM | Blues | East Baton Rouge Parish School Board | 0.1 | N/A | N/A | N/A |
| WBRH-FM | Jazz | East Baton Rouge Parish School Board | 1.3 | 1.5 | 1.6 | N/A |
| WRKF-FM | Public Radio | Public Radio Inc. | 2.1 | 1.9 | 2.0 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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