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#75 Baton Rouge

Sep 2019 Nielsen Audio Quarterly Report (Updated: 10-11-19)
12+ Population: 702,200 (Black: 243,200) (Hispanic: 27,500)
Surveyed: Continuously

Station Spr 19 Jul 19 Aug 19 Sep 19 Format Owner
WFMF-FM 8.0 7.7 7.2 5.9 CHR iHeartMedia
WJBO-AM 3.3 3.7 3.7 5.3 News iHeartMedia
WYNK-FM 6.8 6.5 5.5 5.2 Country iHeartMedia
KRVE-FM 3.0 2.5 2.4 3.0 AC iHeartMedia
WYLD-FM 1.3 1.0 1.3 1.6 Urban AC iHeartMedia
KHXT-FM 1.0 1.0 1.3 1.4 Rhythmic CHR Townsquare Media
KVDU-FM 1.6 1.5 1.7 1.0 Adult Hits iHeartMedia
KQXL-FM 11.5 11.8 12.8 N/A Urban AC Cumulus Media
KSMB-FM 0.4 N/A N/A N/A CHR Cumulus Media
WEMX-FM 10.0 10.8 11.6 N/A Urban Cumulus Media
WRKF-FM 3.2 2.4 1.7 N/A News Public Radio
WRQQ-FM 3.8 4.0 2.8 N/A Classic Hits Cumulus Media
WXOK-AM 2.9 3.6 3.9 N/A Gospel Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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