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#77 Baton Rouge

December 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 695,200 (Black: 241,700) (Hispanic: 29,500)
Last Updated: 01-10-22 (Nielsen Subscribing Stations Only)

Station Format Owner Sep 21 Oct 21 Nov 21 Dec 21
KQXL-FM Urban AC Cumulus Media 12.6 13.8 12.8 11.9
WEMX-FM Urban Cumulus Media 9.5 10.0 10.2 10.7
WFMF-FM CHR iHeartMedia 4.3 4.5 5.8 6.0
KRVE-FM AC iHeartMedia 4.1 4.4 4.3 4.8
WYNK-FM Country iHeartMedia 3.9 4.5 4.2 4.1
WRQQ-FM Classic Hits Cumulus Media 2.8 2.8 3.5 3.6
WJBO-AM News/Talk iHeartMedia 3.1 3.2 3.7 3.5
WRKF-FM News/Talk Public Radio N/A 3.7 3.2 3.0
WXOK-AM Gospel Cumulus Media 3.8 2.8 2.4 2.7
KHXT-FM Rhythmic CHR Townsquare Media 1.8 1.7 2.3 2.3
WYLD-FM Urban AC iHeartMedia 1.5 1.8 1.9 2.1
WQUE-FM Urban iHeartMedia 2.2 2.2 1.7 1.7
WYNK-FM-HD2 Classic Hits iHeartMedia 1.0 1.0 1.4 1.2
KSMB-FM CHR Cumulus Media N/A N/A N/A 0.6
WWL-FM News/Talk Audacy 0.4 0.4 0.6 0.6
KVDU-FM Adult Hits iHeartMedia 1.1 1.2 0.7 0.3
WZRH-FM Alternative Cumulus Media 1.3 1.1 0.9 0.3

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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