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#230 Eau Claire WI

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 146,500 (Black: 2,400) (Hispanic: 3,100)
Last Updated: 08-11-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WAXX-FM Country Mid-West Family Broadcasting 11.3 9.8 12.0 12.8
WISM-FM Classic Hits Mid-West Family Broadcasting 11.9 10.5 8.7 11.5
WBIZ-FM CHR iHeartMedia 8.1 8.5 6.7 7.4
WECL-FM Rock Mid-West Family Broadcasting 4.4 7.2 8.7 7.4
WMEQ-FM Classic Rock iHeartMedia 5.0 6.5 8.0 7.4
WIAL-FM Hot AC Mid-West Family Broadcasting 6.9 6.5 6.0 5.4
WQRB-FM Country iHeartMedia 7.5 7.8 7.3 5.4
WATQ-FM Classic Country iHeartMedia 6.9 5.2 6.0 4.7
WAYY-AM All Sports Mid-West Family Broadcasting 1.9 2.0 2.0 2.0
WHWC-FM Talk State of Wisconsin 3.8 3.3 3.3 2.0
WMEQ-AM News/Talk iHeartMedia 1.9 2.0 2.0 2.0
WEAQ-AM Rhythmic CHR Mid-West Family Broadcasting 1.9 1.3 1.3 1.4
WUEC-FM Classical Board of Regents of The University of Wi 1.9 2.0 2.0 1.4
WBIZ-AM Sports iHeartMedia 2.5 2.6 1.3 0.7
WDRK-FM AAA Blugold Radio 0.6 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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