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#221 Eau Claire WI
Spring 2025 12+ Mon-Sun,6a-12mid
Population: 151,500 (Black: 3,900) (Hispanic: 3,500)
Last Updated: 08-15-25 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Spr 23 | Fall 23 | Fall 24 | Spr 25 |
|---|---|---|---|---|---|---|
| WAXX-FM | Country | Mid-West Family Broadcasting | 13.8 | 15.7 | 12.6 | 12.7 |
| WISM-FM | Classic Hits | Mid-West Family Broadcasting | 10.0 | 11.2 | 12.6 | 11.9 |
| WBIZ-FM | CHR | iHeartMedia | 6.2 | 6.7 | 5.9 | 7.1 |
| WMEQ-FM | Classic Rock | iHeartMedia | 8.5 | 6.7 | 5.9 | 5.6 |
| WATQ-FM | Classic Country | iHeartMedia | 6.2 | 5.2 | 5.9 | 4.8 |
| WHWC-FM | Public Radio | State of Wisconsin | 3.1 | 3.0 | 3.4 | 4.8 |
| WIAL-FM | Hot AC | Mid-West Family Broadcasting | 7.7 | 7.5 | 5.0 | 4.8 |
| WQRB-FM | Country | iHeartMedia | 5.4 | 3.7 | 4.2 | 4.8 |
| WCFW-FM | Adult Hits | Civic Media | 1.5 | 1.5 | 3.4 | 4.0 |
| WECL-FM | Rock | Mid-West Family Broadcasting | 5.4 | 5.2 | 3.4 | 4.0 |
| WAYY-AM | Sports | Mid-West Family Broadcasting | 2.3 | 2.2 | 3.4 | 3.2 |
| WMEQ-AM | News/Talk | iHeartMedia | 2.3 | 2.2 | 2.5 | 1.6 |
| WUEC-FM | Classical | Board of Regents of The University of Wi | 1.5 | 1.5 | 2.5 | 1.6 |
| WBIZ-AM | Sports | iHeartMedia | 0.8 | 0.7 | 0.8 | 0.8 |
| WEAQ-AM | Hip Hop | Mid-West Family Broadcasting | 1.5 | 1.5 | 0.8 | 0.8 |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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