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#89 Madison

March 2026 Trends 12+ Mon-Sun,6a-12mid
Population: 627,400 (Black: 34,400) (Hispanic: 39,000)
Last Updated: 05-12-26 (Nielsen Subscribing Stations Only)

Station Format Owner Dec 25 Jan 26 Feb 26 Mar 26
WOLX-FM Classic Hits Audacy 7.0 6.7 6.6 6.9
WIBA-FM Classic Rock iHeartMedia 5.5 5.0 4.8 5.9
WMAD-FM Country iHeartMedia 4.7 6.5 5.9 5.9
WZEE-FM CHR iHeartMedia 4.2 5.0 5.7 5.5
WMGN-FM AC Mid-West Family 4.7 3.7 4.5 4.0
WJJO-FM Rock Mid-West Management Inc. 3.0 2.6 3.4 3.8
WIBA-AM News/Talk iHeartMedia 3.0 2.8 2.9 3.3
WWQM-FM Country Mid-West Family 1.9 1.7 2.5 3.1
WMMM-FM AAA Audacy 2.1 2.6 2.9 2.8
WJQM-FM Hip Hop Mid-West Family 2.5 2.4 2.3 1.9
WMHX-FM Hot AC Audacy 1.9 2.2 1.8 1.7
WJVL-FM Country Big Radio 0.4 N/A N/A 1.4
WLMV-AM Spanish Mid-West Family 0.8 1.1 1.6 1.4
WTSO-AM Sports iHeartMedia 0.6 1.1 1.1 0.9
WXXM-FM Adult Hits iHeartMedia 1.3 1.3 1.1 0.9
WBGR-FM Oldies Big Radio N/A N/A N/A 0.7
WIBA-FM-HD2 Oldies iHeartMedia 0.8 0.9 0.9 0.7
WOZN-AM Sports Mid-West Family 0.6 0.6 0.2 0.7
WRIS-FM Alternative Mid-West Family 0.4 0.4 0.2 0.5
WRPQ-AM Classic Hits Civic Media 1.1 1.5 N/A 0.5
WHIT-AM Classic Country Mid-West Family 0.2 0.2 0.2 0.2
WERN-FM Public Radio State of Wisconsin 8.1 8.2 8.6 N/A
WERN-FM-HD2 Classical State of Wisconsin 2.1 N/A N/A N/A
WHA-AM Public Radio Board of Regents of The University of Wi 0.2 0.4 0.5 N/A
WHHI-FM Classical State of Wisconsin 0.2 0.2 N/A N/A
WMDX-AM News/Talk Civic Media 1.9 N/A N/A N/A
WNWC-AM Religious University of Northwestern-St. Paul 0.2 N/A 0.2 N/A
WNWC-FM Christian CHR University of Northwestern-St. Paul 3.0 2.6 3.6 N/A
WWQM-FM-STR Country Mid-West Family 0.2 0.2 0.2 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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