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#89 Madison
October 2025 Trends 12+ Mon-Sun,6a-12mid
Population: 627,400 (Black: 34,400) (Hispanic: 39,000)
Last Updated: 11-25-25 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Jul 25 | Aug 25 | Sep 25 | Oct 25 |
|---|---|---|---|---|---|---|
| WOLX-FM | Classic Hits | Audacy | 9.2 | 8.2 | 7.8 | 7.4 |
| WIBA-FM | Classic Rock | iHeartMedia | 5.8 | 4.2 | 5.6 | 6.3 |
| WMGN-FM | AC | Mid-West Family | 4.3 | 4.8 | 4.3 | 5.0 |
| WZEE-FM | CHR | iHeartMedia | 4.1 | 4.0 | 4.3 | 4.4 |
| WJJO-FM | Rock | Mid-West Management Inc. | 2.1 | 3.8 | 3.5 | 3.9 |
| WMMM-FM | AAA | Audacy | 2.8 | 3.8 | 3.9 | 3.3 |
| WMAD-FM | Country | iHeartMedia | 4.5 | 3.8 | 3.9 | 3.1 |
| WIBA-AM | News/Talk | iHeartMedia | 3.2 | 3.1 | 2.6 | 2.6 |
| WWQM-FM | Country | Mid-West Family | 3.4 | 3.8 | 3.9 | 2.6 |
| WJQM-FM | Hip Hop | Mid-West Family | 1.9 | 1.9 | 1.9 | 2.0 |
| WMHX-FM | Hot AC | Audacy | 1.5 | 1.9 | 1.9 | 1.7 |
| WTSO-AM | Sports | iHeartMedia | 0.6 | 1.0 | 1.3 | 1.3 |
| WXXM-FM | Adult Hits | iHeartMedia | 1.3 | 1.0 | 0.9 | 0.7 |
| WHIT-AM | Classic Country | Mid-West Family | 0.6 | 0.4 | 0.6 | 0.4 |
| WIBA-FM-HD2 | Oldies | iHeartMedia | 0.6 | 0.4 | 0.4 | 0.4 |
| WLMV-AM | Spanish | Mid-West Family | 0.6 | 0.6 | 0.6 | 0.4 |
| WOZN-AM | Sports | Mid-West Family | 0.4 | 0.6 | 0.6 | 0.4 |
| WRIS-FM | Alternative | Mid-West Family | 0.2 | 0.2 | 0.2 | 0.4 |
| WMGN-FM-STR | AC | Mid-West Family | N/A | 0.4 | 0.2 | 0.2 |
| WMMM-FM-STR | AAA | Audacy | N/A | 0.2 | 0.2 | 0.2 |
| WERN-FM | Public Radio | State of Wisconsin | 6.4 | 6.3 | N/A | N/A |
| WHA-AM | Public Radio | Board of Regents of The University of Wi | 0.4 | 0.4 | N/A | N/A |
| WHHI-FM | Classical | State of Wisconsin | 0.4 | 0.4 | N/A | N/A |
| WMDX-AM | News/Talk | Civic Media | N/A | N/A | 0.6 | N/A |
| WMHX-FM-STR | Hot AC | Audacy | 0.2 | 0.2 | 0.2 | N/A |
| WRPQ-AM | Classic Hits | Civic Media | N/A | N/A | 0.2 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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