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#93 Madison

July 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 601,200 (Black: 28,400) (Hispanic: 32,600)
Last Updated: 08-27-21 (Nielsen Subscribing Stations Only)

Station Format Owner Apr 21 May 21 Jun 21 Jul 21
WOLX-FM Classic Hits Audacy 6.9 7.2 8.1 9.0
WZEE-FM CHR iHeartMedia 5.3 5.9 5.8 5.7
WIBA-FM Classic Rock iHeartMedia 6.7 5.7 5.4 4.9
WMAD-FM Country iHeartMedia 5.3 4.7 4.5 4.0
WIBA-AM News/Talk iHeartMedia 3.6 3.6 3.8 3.8
WMMM-FM Alternative Audacy 2.6 2.5 3.1 3.1
WMHX-FM Hot AC Audacy 1.8 1.9 2.0 2.0
WXXM-FM Classic Hits iHeartMedia 1.6 1.5 1.4 1.5
WIBA-FM-HD2 Oldies iHeartMedia 0.4 1.1 0.9 0.9
WTSO-AM All Sports iHeartMedia 1.2 1.1 1.3 0.9
WERN-FM Classical State of Wisconsin 7.7 7.8 7.2 N/A
WERN-FM-HD3 Talk State of Wisconsin N/A N/A 0.2 N/A
WHA-AM Public Radio Board of Regents of The University of Wi 1.6 2.1 2.0 N/A
WHA-AM-STR Public Radio Board of Regents of The University of Wi N/A N/A 0.2 N/A
WHAA-FM Talk State of Wisconsin N/A N/A 0.5 N/A
WHAD-FM Talk State of Wisconsin N/A N/A 0.5 N/A
WHHI-FM Talk State of Wisconsin 0.4 0.4 0.5 N/A
WHIT-AM Farm Mid-West Family N/A N/A 0.4 N/A
WJJO-FM Rock Mid-West Family 3.8 4.7 3.6 N/A
WJQM-FM Rhythmic CHR Mid-West Family 2.4 2.1 1.8 N/A
WLMV-AM Spanish Variety Mid-West Family N/A N/A 0.4 N/A
WMGN-FM AC Mid-West Family 3.4 4.7 5.4 N/A
WNWC-AM Religious University of Northwestern-St. Paul 0.2 N/A 0.2 N/A
WNWC-FM Christian CHR University of Northwestern-St. Paul 3.0 2.5 2.0 N/A
WOZN-AM All Sports Mid-West Family N/A N/A 1.6 N/A
WRIS-FM Alternative Mid-West Family N/A N/A 0.5 N/A
WWQM-FM Country Mid-West Family 3.2 2.5 1.8 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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