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#89 Madison

May 2025 Trends 12+ Mon-Sun, 6a-12mid
Population: 627,400 (Black: 34,400) (Hispanic: 39,000)
Last Updated: 07-10-25 (Nielsen Subscribing Stations Only)

Station Format Owner Feb 25 Mar 25 Apr 25 May 25
WOLX-FM Classic Hits Audacy 7.3 6.8 6.6 7.3
WIBA-FM Classic Rock iHeartMedia 5.0 5.1 5.1 6.5
WMAD-FM Country iHeartMedia 3.6 4.2 4.2 4.9
WZEE-FM CHR iHeartMedia 4.2 4.0 4.2 4.9
WMGN-FM AC Mid-West Family 4.4 4.0 4.0 4.2
WIBA-AM News/Talk iHeartMedia 4.6 5.5 4.9 4.0
WWQM-FM Country Mid-West Family 2.7 2.9 3.8 3.6
WMMM-FM AAA Audacy 3.1 3.1 2.9 2.7
WJQM-FM Hip Hop Mid-West Family 1.5 1.3 1.8 1.8
WJJO-FM Rock Mid-West Management Inc. 3.1 2.6 2.2 1.6
WMHX-FM Hot AC Audacy 2.3 2.4 2.2 1.6
WIBA-FM-HD2 Oldies iHeartMedia 1.5 1.1 1.3 1.1
WXXM-FM Adult Hits iHeartMedia 2.1 2.0 1.8 1.1
WHIT-AM Classic Country Mid-West Family 0.2 0.4 0.4 0.7
WTSO-AM Sports iHeartMedia 1.7 1.8 1.1 0.7
WLMV-AM Spanish Mid-West Family 0.6 0.2 0.4 0.4
WRIS-FM Alternative Mid-West Family 0.8 0.7 0.9 0.4
WOLX-FM-STR Classic Hits Audacy N/A N/A 0.2 0.2
WOZN-AM Sports Mid-West Family 0.4 0.2 0.2 0.2
WERN-FM Public Radio State of Wisconsin 5.6 N/A N/A N/A
WHA-AM Public Radio Board of Regents of The University of Wi 0.6 N/A N/A N/A
WHHI-FM Classical State of Wisconsin 0.2 N/A N/A N/A
WMDX-AM News/Talk Civic Media 1.5 1.1 N/A N/A
WNWC-AM Religious University of Northwestern-St. Paul 0.2 N/A N/A N/A
WNWC-FM Christian CHR University of Northwestern-St. Paul 5.6 N/A N/A N/A
WRPQ-AM Classic Hits Civic Media 0.2 0.2 0.2 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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