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#93 Madison

December 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 601,200 (Black: 28,400) (Hispanic: 32,600)
Last Updated: 01-20-23 (Nielsen Subscribing Stations Only)

Station Format Owner Sep 22 Oct 22 Nov 22 Dec 22
WERN-FM Classical State of Wisconsin N/A 7.1 7.8 8.3
WIBA-FM Classic Rock iHeartMedia 4.3 5.3 6.2 7.0
WOLX-FM Classic Hits Audacy 7.4 8.7 7.2 6.7
WMGN-FM AC Mid-West Family 3.7 3.9 3.9 5.2
WZEE-FM CHR iHeartMedia 4.9 5.5 4.9 5.2
WIBA-AM News/Talk iHeartMedia 2.9 3.0 4.3 5.0
WMAD-FM Country iHeartMedia 4.9 5.1 4.7 4.3
WMHX-FM Hot AC Audacy 1.4 1.8 2.1 3.0
WNWC-FM Christian CHR University of Northwestern-St. Paul N/A 3.7 3.5 3.0
WWQM-FM Country Mid-West Family 3.3 3.0 3.7 3.0
WMMM-FM Alternative Audacy 3.5 3.0 3.1 2.8
WJJO-FM Rock Mid-West Family 2.7 2.6 2.1 2.6
WHA-AM Public Radio Board of Regents of The University of Wi N/A 1.8 2.3 2.2
WJQM-FM Rhythmic CHR Mid-West Family 2.0 2.0 1.6 2.0
WXXM-FM Classic Hits iHeartMedia 2.0 2.2 1.9 1.5
WHAD-FM Talk State of Wisconsin N/A N/A N/A 1.1
WTSO-AM All Sports iHeartMedia 0.2 0.6 0.8 1.1
WIBA-FM-HD2 Oldies iHeartMedia 1.4 1.4 1.0 0.9
WLMV-AM Spanish Variety Mid-West Family 0.6 N/A N/A 0.9
WHIT-AM Farm Mid-West Family 0.6 N/A N/A N/A
WMMM-FM-STR Alternative Audacy 0.2 N/A N/A N/A
WOZN-AM All Sports Mid-West Family 0.8 N/A N/A N/A
WRIS-FM Alternative Mid-West Family 0.4 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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