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#218 La Crosse WI

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 167,700 (Black: 2,900) (Hispanic: 3,800)
Last Updated: 08-11-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WCOW-FM Country Sparta-Tomah Broadcasting 10.2 10.0 9.2 10.1
WKBH-FM Classic Rock Magnum Communications 4.8 3.8 5.5 5.9
WQCC-FM Country Magnum Communications 3.6 3.8 4.3 4.1
WHLA-FM Talk State of Wisconsin 4.2 4.4 4.3 3.6
WTMB-FM Classic Rock Magnum Radio 3.0 2.5 3.1 3.0
WLSU-FM Classical Board of Regents of The University of Wi 1.8 1.3 1.2 1.8
WXYM-FM Hot AC Magnum Radio 3.6 2.5 1.8 1.8
WAXX-FM Country Mid-West Family Broadcasting 1.2 N/A 1.2 1.2
WBOG-AM Country Magnum Radio 1.2 1.9 1.2 0.6
WFBZ-FM All Sports Sparta-Tomah Broadcasting 0.6 0.6 0.6 0.6
WLXR-AM N/A Magnum Communications N/A N/A N/A 0.6
WOLX-FM Classic Hits Audacy N/A 1.3 1.2 0.6

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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