Spring 2023 12+ Mon-Sun, 6a-12mid
Population: 167,700 (Black: 2,900) (Hispanic: 3,800)
Last Updated: 08-10-23 (Nielsen Subscribing Stations Only)
|Station||Format||Owner||Fall 21||Spr 22||Fall 22||Spr 23|
|WTMB-FM||Classic Rock||Magnum Radio||3.6||3.4||3.1||5.4|
|WHLA-FM||Talk||State of Wisconsin||3.6||3.4||3.1||3.4|
|WLSU-FM||Classical||Board of Regents of The University of Wi||1.8||2.3||1.9||2.0|
|WXYM-FM||Hot AC||Magnum Radio||1.8||2.3||1.9||2.0|
|WFBZ-FM||All Sports||Sparta-Tomah Broadcasting||1.2||1.1||0.6||0.7|
|WKLJ-AM||All Sports||Sparta-Tomah Broadcasting||N/A||N/A||N/A||0.7|
|WAXX-FM||Country||Mid-West Family Broadcasting||1.8||N/A||N/A||N/A|
|WKBH-FM||Classic Rock||Magnum Communications||5.9||7.4||6.9||N/A|
Totals are Persons 12+, Mon-Sun, 6am-midnight
|This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)
|Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.|
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