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Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-09-19) Totals are Persons 12+, Mon-Sun, 6am-midnight
Average Quarter-Hour Persons (AQH Persons) is the average number of persons
listening to a particular station for at least five minutes during a
15-minute period.
[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)
Send corrections to RADIO ONLINE by clicking here.
12+ Population: 167,000 (Black: 3,000) (Hispanic: 3,600)
Surveyed: Spring/Fall
Station
Fall 17
Spr 18
Fall 18
Spr 19
Format
Owner
WCOW-FM
10.2
11.4
10.1
9.8
Country
Sparta-Tomah Broadcasting
WHLA-FM
N/A
N/A
2.8
4.0
Talk
State of Wisconsin
WLSU-FM
N/A
N/A
1.1
1.7
Classical
Board of Regents Univ. of Wisconsin Syst
WFBZ-FM
1.1
1.7
1.1
0.6
All Sports
Sparta-Tomah Broadcasting
This profile contains an quarter hour rating (AQH) share of
persons, ages 12+, Monday through Sunday in the Metro Survey Area.
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Ratings profiles are Copyright © 2019 Nielsen Audio.
May not be quoted or reproduced without the prior written permission
of Nielsen Audio.
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