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#221 La Crosse WI

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-09-19)
12+ Population: 167,000 (Black: 3,000) (Hispanic: 3,600)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
WCOW-FM 10.2 11.4 10.1 9.8 Country Sparta-Tomah Broadcasting
WHLA-FM N/A N/A 2.8 4.0 Talk State of Wisconsin
WLSU-FM N/A N/A 1.1 1.7 Classical Board of Regents Univ. of Wisconsin Syst
WFBZ-FM 1.1 1.7 1.1 0.6 All Sports Sparta-Tomah Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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Premiere Networks: Syndicated personality Delilah recently helped iHeartMedia WLIT (93.9 Lite FM)/Chicago ring in the holidays with a live broadcast from the ''Friends'' Pop-Up Experience at the AT&T Flagship Store on Michigan Ave. Delilah joined Program Director and afternoon host Mick Lee for the broadcast, and then they united with the entire Lite FM staff that night for a ride on the station float for the annual Magnificent Mile Lights Festival Parade.

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