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#218 La Crosse WI

Spring 2023 12+ Mon-Sun, 6a-12mid
Population: 167,700 (Black: 2,900) (Hispanic: 3,800)
Last Updated: 08-10-23 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 21 Spr 22 Fall 22 Spr 23
WCOW-FM Country Sparta-Tomah Broadcasting 10.7 9.1 10.6 10.1
WTMB-FM Classic Rock Magnum Radio 3.6 3.4 3.1 5.4
WQCC-FM Country Magnum Communications 5.3 4.6 4.4 4.7
WHLA-FM Talk State of Wisconsin 3.6 3.4 3.1 3.4
WLSU-FM Classical Board of Regents of The University of Wi 1.8 2.3 1.9 2.0
WXYM-FM Hot AC Magnum Radio 1.8 2.3 1.9 2.0
WBOG-AM Country Magnum Radio 1.2 1.1 1.3 1.4
WLXR-AM Oldies Civic Media 1.2 1.1 1.3 1.4
WFBZ-FM All Sports Sparta-Tomah Broadcasting 1.2 1.1 0.6 0.7
WKLJ-AM All Sports Sparta-Tomah Broadcasting N/A N/A N/A 0.7
WAXX-FM Country Mid-West Family Broadcasting 1.8 N/A N/A N/A
WKBH-FM Classic Rock Magnum Communications 5.9 7.4 6.9 N/A
WKBH-FM-HD2 AC Magnum Communications 0.6 0.6 0.6 N/A
WKBH-FM-HD3 Alternative Magnum Communications 0.6 1.1 1.3 N/A
WOLX-FM Classic Hits Audacy 1.2 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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