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#90 Columbia SC

September 2024 Trends 12+ Mon-Sun, 6a-12mid
Population: 624,900 (Black: 212,400) (Hispanic: 39,600)
Last Updated: 10-18-24 (Nielsen Subscribing Stations Only)

Station Format Owner Jun 24 Jul 24 Aug 24 Sep 24
WWDM-FM Urban Alpha Media 10.7 11.7 12.6 13.6
WLXC-FM Urban Cumulus Media 5.2 4.3 5.4 5.5
WCOS-FM Country iHeartMedia 5.5 5.2 5.1 5.1
WHXT-FM Hip Hop Alpha Media 7.1 5.9 5.4 4.9
WNOK-FM CHR iHeartMedia 3.7 4.0 3.7 3.7
WVOC-AM News/Talk iHeartMedia 3.9 2.9 3.0 3.7
WXBT-FM Urban iHeartMedia 4.8 5.0 5.4 3.5
WLTY-FM Adult Hits iHeartMedia 2.5 3.3 3.1 3.2
WNKT-FM Sports Cumulus Media 2.1 2.2 2.6 2.8
WOMG-FM Classic Hits Cumulus Media 2.5 2.6 3.3 2.8
WTCB-FM AC Cumulus Media 2.8 3.1 3.1 2.6
WMFX-FM Classic Rock Alpha Media 2.0 2.1 2.1 2.1
WARQ-FM CHR Alpha Media 0.7 0.9 0.9 1.6
WARQ-FM-HD2 Alternative Alpha Media 1.1 0.9 0.7 0.5
WDEK-AM Gospel The Meeting Place Church of Greater Colu 0.5 0.5 0.5 0.5
WXBT-FM-HD2 All News iHeartMedia 0.5 0.3 0.5 0.5
WARQ-FM-HD4 Alternative Alpha Media 0.7 0.3 0.3 0.2
WCOS-AM Sports iHeartMedia 0.2 N/A 0.2 0.2
WISW-AM Sports Cumulus Media 0.2 N/A N/A 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.4 0.2 0.2 0.2
WCFJ-FM Christian CHR Radio Training Network 1.6 1.2 0.9 N/A
WLTR-FM Public Radio South Carolina Educational TV 2.7 2.4 2.6 N/A
WRJA-FM Public Radio South Carolina Educational TV 1.6 2.1 1.4 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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