#85 Columbia SC
December 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 01-19-23 (Nielsen Subscribing Stations Only)
Station | Format | Owner | Sep 22 | Oct 22 | Nov 22 | Dec 22 |
---|---|---|---|---|---|---|
WWDM-FM | Urban AC | Alpha Media | 11.8 | 10.7 | 10.4 | 9.0 |
WCOS-FM | Country | iHeartMedia | 7.4 | 7.7 | 6.6 | 5.9 |
WLXC-FM | Urban AC | Cumulus Media | 4.1 | 4.5 | 4.9 | 5.7 |
WXBT-FM | Urban | iHeartMedia | 4.2 | 5.5 | 6.3 | 5.6 |
WVOC-AM | News/Talk | iHeartMedia | 3.2 | 3.6 | 4.1 | 5.0 |
WHXT-FM | Urban | Alpha Media | 5.8 | 5.3 | 4.8 | 4.7 |
WNOK-FM | CHR | iHeartMedia | 4.1 | 3.8 | 3.6 | 3.8 |
WNKT-FM | All Sports | Cumulus Media | 2.0 | 2.2 | 3.1 | 3.2 |
WTCB-FM | AC | Cumulus Media | 2.7 | 3.3 | 3.1 | 3.2 |
WLTY-FM | Variety | iHeartMedia | 3.6 | 3.8 | 3.6 | 3.1 |
WZMJ-FM | Variety | Midlands Media Group | 2.9 | 1.9 | 2.0 | 2.7 |
WMFX-FM | Classic Rock | Alpha Media | 3.0 | 2.9 | 2.9 | 2.3 |
WARQ-FM | Hot AC | Alpha Media | 1.5 | 1.4 | 2.0 | 2.2 |
WOMG-FM | Classic Hits | Cumulus Media | 3.2 | 3.6 | 2.4 | 2.2 |
WCFJ-FM | Christian CHR | Radio Training Network | N/A | 1.4 | 1.9 | 2.0 |
WLTR-FM | Classical | South Carolina Educational TV | N/A | 2.8 | 2.2 | 1.8 |
WUDE-FM | Country | Midlands Media Group | 2.4 | 2.2 | 1.7 | 1.6 |
WRJA-FM | News/Talk | South Carolina Educational TV | N/A | 1.4 | 1.2 | 0.9 |
WXBT-FM-HD2 | Black News | iHeartMedia | 0.7 | 0.7 | 0.5 | 0.7 |
WARQ-FM-HD2 | Alternative | Alpha Media | 0.7 | 0.5 | 0.7 | 0.5 |
WARQ-FM-HD4 | AAA | Alpha Media | 0.3 | 0.3 | 0.3 | 0.4 |
WCOS-AM | All Sports | iHeartMedia | 0.3 | 0.2 | 0.2 | 0.2 |
WISW-AM | All Sports | Cumulus Media | 0.2 | 0.2 | 0.2 | 0.2 |
WLTY-FM-HD3 | Christian CHR | iHeartMedia | 0.2 | 0.3 | 0.2 | 0.2 |
Totals are Persons 12+, Mon-Sun, 6am-midnight
This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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