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#84 Columbia SC
December 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 605,300 (Black: 203,400) (Hispanic: 30,700)
Last Updated: 01-15-20 (Subscribing Stations Only)
| Station | Sep 19 | Oct 19 | Nov 19 | Dec 19 | Format | Owner |
|---|---|---|---|---|---|---|
| WWDM-FM | 9.3 | 7.9 | 8.2 | 7.5 | Urban AC | Alpha Media |
| WHXT-FM | 7.2 | 5.9 | 6.2 | 5.9 | Urban | Alpha Media |
| WNOK-FM | 6.3 | 6.5 | 7.0 | 5.7 | CHR | iHeartMedia |
| WCOS-FM | 6.4 | 5.9 | 6.3 | 5.4 | Country | iHeartMedia |
| WLXC-FM | 3.5 | 4.0 | 4.0 | 4.3 | Urban AC | Cumulus Media |
| WNKT-FM | 2.1 | 2.8 | 3.3 | 3.7 | All Sports | Cumulus Media |
| WTCB-FM | 3.5 | 3.9 | 3.3 | 3.7 | AC | Cumulus Media |
| WLTY-FM | 3.9 | 4.2 | 2.9 | 3.5 | Variety | iHeartMedia |
| WMFX-FM | 3.4 | 3.4 | 3.2 | 3.3 | Classic Rock | Alpha Media |
| WARQ-FM | 2.9 | 2.6 | 3.0 | 3.2 | Hot AC | Alpha Media |
| WVOC-AM | 3.4 | 3.6 | 3.8 | 3.2 | News/Talk | iHeartMedia |
| WXBT-FM | 2.9 | 2.8 | 3.0 | 3.0 | Urban | iHeartMedia |
| WOMG-FM | 3.4 | 2.6 | 2.5 | 2.9 | Classic Hits | Cumulus Media |
| WXBT-FM-HD2 | 1.8 | 1.7 | 1.7 | 2.5 | Oldies | iHeartMedia |
| WLTR-FM | N/A | 2.5 | 2.7 | 2.1 | Classical | South Carolina Educational TV |
| WCFJ-FM | N/A | 2.2 | 1.7 | 1.8 | Christian CHR | Radio Training Network |
| WRJA-FM | N/A | 1.1 | 1.4 | 1.6 | News/Talk | South Carolina Educational TV |
| WARQ-FM-HD2 | 0.5 | 0.5 | 0.6 | 0.6 | Alternative | Alpha Media |
| WISW-AM | N/A | 0.3 | 0.3 | 0.5 | All Sports | Cumulus Media |
| WLTY-FM-HD3 | 0.5 | 0.6 | 0.3 | 0.5 | Christian CHR | iHeartMedia |
| WPCO-AM | 0.5 | 0.3 | 0.3 | 0.3 | Alternative | Alpha Media |
| WCOS-AM | 0.2 | 0.2 | 0.2 | 0.2 | All Sports | iHeartMedia |
| WJWJ-FM | N/A | N/A | N/A | 0.2 | News/Talk | South Carolina Educational TV |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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