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#85 Columbia SC

December 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 01-19-23 (Nielsen Subscribing Stations Only)

Station Format Owner Sep 22 Oct 22 Nov 22 Dec 22
WWDM-FM Urban AC Alpha Media 11.8 10.7 10.4 9.0
WCOS-FM Country iHeartMedia 7.4 7.7 6.6 5.9
WLXC-FM Urban AC Cumulus Media 4.1 4.5 4.9 5.7
WXBT-FM Urban iHeartMedia 4.2 5.5 6.3 5.6
WVOC-AM News/Talk iHeartMedia 3.2 3.6 4.1 5.0
WHXT-FM Urban Alpha Media 5.8 5.3 4.8 4.7
WNOK-FM CHR iHeartMedia 4.1 3.8 3.6 3.8
WNKT-FM All Sports Cumulus Media 2.0 2.2 3.1 3.2
WTCB-FM AC Cumulus Media 2.7 3.3 3.1 3.2
WLTY-FM Variety iHeartMedia 3.6 3.8 3.6 3.1
WZMJ-FM Variety Midlands Media Group 2.9 1.9 2.0 2.7
WMFX-FM Classic Rock Alpha Media 3.0 2.9 2.9 2.3
WARQ-FM Hot AC Alpha Media 1.5 1.4 2.0 2.2
WOMG-FM Classic Hits Cumulus Media 3.2 3.6 2.4 2.2
WCFJ-FM Christian CHR Radio Training Network N/A 1.4 1.9 2.0
WLTR-FM Classical South Carolina Educational TV N/A 2.8 2.2 1.8
WUDE-FM Country Midlands Media Group 2.4 2.2 1.7 1.6
WRJA-FM News/Talk South Carolina Educational TV N/A 1.4 1.2 0.9
WXBT-FM-HD2 Black News iHeartMedia 0.7 0.7 0.5 0.7
WARQ-FM-HD2 Alternative Alpha Media 0.7 0.5 0.7 0.5
WARQ-FM-HD4 AAA Alpha Media 0.3 0.3 0.3 0.4
WCOS-AM All Sports iHeartMedia 0.3 0.2 0.2 0.2
WISW-AM All Sports Cumulus Media 0.2 0.2 0.2 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.2 0.3 0.2 0.2

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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