#85 Columbia SC
March 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 05-06-21 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Dec 20 | Jan 21 | Feb 21 | Mar 21 |
|---|---|---|---|---|---|---|
| WWDM-FM | Urban AC | Alpha Media | 10.6 | 10.2 | 9.4 | 9.6 |
| WHXT-FM | Urban | Alpha Media | 6.5 | 6.9 | 7.0 | 6.2 |
| WCOS-FM | Country | iHeartMedia | 6.2 | 5.5 | 5.4 | 5.9 |
| WLXC-FM | Urban AC | Cumulus Media | 3.8 | 6.0 | 5.7 | 5.6 |
| WNOK-FM | CHR | iHeartMedia | 5.1 | 4.8 | 5.0 | 5.4 |
| WXBT-FM | Urban | iHeartMedia | 4.4 | 5.5 | 5.9 | 5.3 |
| WMFX-FM | Classic Rock | Alpha Media | 2.4 | 2.3 | 3.3 | 3.7 |
| WLTY-FM | Variety | iHeartMedia | 2.1 | 1.8 | 2.4 | 3.2 |
| WARQ-FM | Hot AC | Alpha Media | 1.9 | 2.0 | 2.1 | 2.7 |
| WNKT-FM | All Sports | Cumulus Media | 3.6 | 3.0 | 2.9 | 2.6 |
| WOMG-FM | Classic Hits | Cumulus Media | 3.1 | 3.0 | 2.8 | 2.6 |
| WVOC-AM | News/Talk | iHeartMedia | 5.1 | 4.2 | 3.4 | 2.6 |
| WTCB-FM | AC | Cumulus Media | 3.6 | 3.7 | 3.4 | 2.4 |
| WZMJ-FM | Variety | Midlands Media Group | 2.4 | 2.5 | 2.4 | 2.4 |
| WWNQ-FM | Country | Midlands Media Group | 2.6 | 2.5 | 2.3 | 1.6 |
| WXBT-FM-HD2 | Oldies | iHeartMedia | 2.1 | 1.8 | 2.0 | 1.6 |
| WARQ-FM-HD2 | Alternative | Alpha Media | 0.5 | 0.3 | 0.3 | 0.5 |
| WLTY-FM-HD3 | Christian CHR | iHeartMedia | 0.2 | 0.2 | 0.2 | 0.3 |
| WCOS-AM | All Sports | iHeartMedia | 0.2 | 0.2 | 0.2 | 0.2 |
| WISW-AM | All Sports | Cumulus Media | 0.3 | 0.3 | 0.2 | 0.2 |
| WCFJ-FM | Christian CHR | Radio Training Network | 1.0 | N/A | N/A | N/A |
| WLTR-FM | Classical | South Carolina Educational TV | 1.9 | 1.8 | 2.3 | N/A |
| WPCO-AM | Alternative | Alpha Media | 0.3 | 0.5 | N/A | N/A |
| WRJA-FM | News/Talk | South Carolina Educational TV | 1.9 | 2.2 | 1.6 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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