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#90 Columbia SC

May 2024 Trends 12+ Mon-Sun, 6a-12mid
Population: 624,900 (Black: 212,400) (Hispanic: 39,600)
Last Updated: 06-27-24 (Nielsen Subscribing Stations Only)

Station Format Owner Feb 24 Mar 24 Apr 24 May 24
WWDM-FM Urban Alpha Media 11.6 10.8 10.4 10.5
WHXT-FM Hip Hop Alpha Media 4.8 5.2 6.2 6.4
WVOC-AM News/Talk iHeartMedia 2.9 4.5 4.9 5.5
WCOS-FM Country iHeartMedia 8.0 7.4 6.8 5.3
WLXC-FM Urban Cumulus Media 4.5 4.3 5.1 5.0
WNOK-FM CHR iHeartMedia 3.2 3.9 3.5 4.1
WXBT-FM Hip Hop iHeartMedia 4.8 4.3 4.4 3.9
WTCB-FM AC Cumulus Media 3.4 3.0 2.9 2.8
WLTY-FM Adult Hits iHeartMedia 3.2 3.0 2.9 2.5
WNKT-FM Sports Cumulus Media 3.4 3.2 3.1 2.3
WOMG-FM Classic Hits Cumulus Media 1.8 2.0 2.4 2.1
WMFX-FM Classic Rock Alpha Media 3.0 2.8 2.2 1.8
WARQ-FM CHR Alpha Media 1.1 1.1 0.7 0.9
WARQ-FM-HD2 Alternative Alpha Media 0.9 1.1 0.7 0.9
WDEK-AM Gospel The Meeting Place Church of Greater Colu 0.4 0.7 0.9 0.9
WARQ-FM-HD4 Alternative Alpha Media 0.5 0.7 0.7 0.7
WXBT-FM-HD2 All News iHeartMedia 0.4 0.2 0.4 0.5
WCOS-AM Sports iHeartMedia 0.2 0.4 0.4 0.2
WISW-AM Sports Cumulus Media 0.2 0.2 0.2 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.2 0.2 0.2 0.2
WCFJ-FM Christian CHR Radio Training Network 1.1 N/A N/A N/A
WLTR-FM Public Radio South Carolina Educational TV 2.7 N/A N/A N/A
WRJA-FM Public Radio South Carolina Educational TV 2.0 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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