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#85 Columbia SC

August 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 09-17-20 (Nielsen Subscribing Stations Only)

Station Format Owner May 20 Jun 20 Jul 20 Aug 20
WWDM-FM Urban AC Alpha Media 9.7 10.6 11.3 10.4
WCOS-FM Country iHeartMedia 5.9 6.5 5.9 6.7
WHXT-FM Urban Alpha Media 7.9 6.5 6.4 6.1
WNOK-FM CHR iHeartMedia 4.0 4.7 4.4 5.6
WMFX-FM Classic Rock Alpha Media 3.2 4.0 3.4 3.7
WXBT-FM Urban iHeartMedia 3.9 3.8 4.3 3.7
WLXC-FM Urban AC Cumulus Media 4.0 4.0 4.1 3.4
WTCB-FM AC Cumulus Media 2.9 3.8 3.6 3.4
WVOC-AM News/Talk iHeartMedia 5.4 5.2 3.0 3.2
WZMJ-FM Variety Midlands Media Group 2.4 2.7 3.4 3.0
WLTY-FM Variety iHeartMedia 2.9 2.5 2.5 2.9
WLTR-FM Classical South Carolina Educational TV 2.0 1.8 2.6 2.7
WRJA-FM News/Talk South Carolina Educational TV 1.3 2.0 2.8 2.7
WOMG-FM Classic Hits Cumulus Media 2.4 2.5 2.0 2.6
WXBT-FM-HD2 Oldies iHeartMedia 2.7 2.5 2.5 2.6
WNKT-FM All Sports Cumulus Media 2.7 2.0 2.1 2.4
WARQ-FM Hot AC Alpha Media 2.2 1.6 1.6 2.2
WWNQ-FM Country Midlands Media Group 2.0 2.7 2.8 2.2
WCFJ-FM Christian CHR Radio Training Network 1.8 1.8 1.5 1.1
WARQ-FM-HD2 Alternative Alpha Media 0.5 0.7 0.5 0.5
WPCO-AM Alternative Alpha Media 0.2 0.2 0.2 0.5
WCOS-AM All Sports iHeartMedia 0.2 N/A N/A 0.2
WISW-AM All Sports Cumulus Media 0.2 0.2 0.2 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.2 0.2 0.2 0.2

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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