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#84 Columbia SC

May 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 605,300 (Black: 203,400) (Hispanic: 30,700)
Last Updated: 06-24-20 (Nielsen Subscribing Stations Only)

Station Format Owner Feb 20 Mar 20 Apr 20 May 20
WWDM-FM Urban AC Alpha Media 9.1 9.7 9.2 9.7
WHXT-FM Urban Alpha Media 5.9 7.7 7.8 7.9
WCOS-FM Country iHeartMedia 6.6 6.6 6.3 5.9
WVOC-AM News/Talk iHeartMedia 4.5 5.2 5.5 5.4
WLXC-FM Urban AC Cumulus Media 3.7 3.6 3.2 4.0
WNOK-FM CHR iHeartMedia 4.7 4.1 3.9 4.0
WXBT-FM Urban iHeartMedia 4.9 4.9 4.1 3.9
WMFX-FM Classic Rock Alpha Media 3.4 2.8 3.6 3.2
WLTY-FM Variety iHeartMedia 3.5 3.3 3.4 2.9
WTCB-FM AC Cumulus Media 3.2 2.5 2.9 2.9
WNKT-FM All Sports Cumulus Media 3.4 3.6 3.4 2.7
WXBT-FM-HD2 Oldies iHeartMedia 2.5 1.9 2.3 2.7
WOMG-FM Classic Hits Cumulus Media 3.0 2.5 2.3 2.4
WARQ-FM Hot AC Alpha Media 3.0 2.7 2.4 2.2
WARQ-FM-HD2 Alternative Alpha Media 0.5 0.3 0.6 0.5
WCOS-AM All Sports iHeartMedia 0.2 0.2 0.2 0.2
WISW-AM All Sports Cumulus Media 0.2 N/A N/A 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.3 0.2 0.3 0.2
WPCO-AM Alternative Alpha Media 0.3 N/A N/A 0.2
WLTR-FM Classical South Carolina Educational TV 2.0 N/A N/A N/A
WRJA-FM News/Talk South Carolina Educational TV 1.2 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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