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#85 Columbia SC

August 2023 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 09-21-23 (Nielsen Subscribing Stations Only)

Station Format Owner May 23 Jun 23 Jul 23 Aug 23
WWDM-FM Urban AC Alpha Media 10.7 11.4 10.5 11.2
WCOS-FM Country iHeartMedia 6.6 6.2 6.4 6.5
WLXC-FM Urban AC Cumulus Media 4.3 5.0 4.1 5.3
WHXT-FM Urban Alpha Media 7.2 6.4 5.5 5.1
WMFX-FM Classic Rock Alpha Media 1.7 2.4 4.0 4.6
WVOC-AM News/Talk iHeartMedia 2.7 2.8 3.6 3.9
WXBT-FM Urban iHeartMedia 4.4 4.1 3.6 3.4
WLTY-FM Variety iHeartMedia 3.2 3.4 3.1 3.2
WNOK-FM CHR iHeartMedia 5.1 4.5 3.6 3.2
WOMG-FM Classic Hits Cumulus Media 4.1 4.3 3.6 2.8
WTCB-FM AC Cumulus Media 1.7 2.2 2.2 2.8
WNKT-FM All Sports Cumulus Media 3.2 3.4 3.3 2.5
WARQ-FM Hot AC Alpha Media 1.7 1.6 1.6 1.8
WLTR-FM Classical South Carolina Educational TV 1.9 1.4 1.2 1.8
WRJA-FM News/Talk South Carolina Educational TV 1.2 1.2 1.6 1.6
WCFJ-FM Christian CHR Radio Training Network N/A 1.0 1.6 1.4
WLTY-FM-HD3 Christian CHR iHeartMedia 0.3 0.3 0.7 0.5
WARQ-FM-HD2 Alternative Alpha Media 0.7 0.7 0.5 0.4
WXBT-FM-HD2 Black News iHeartMedia 0.2 0.2 0.3 0.4
WARQ-FM-HD4 AAA Alpha Media 0.3 0.5 0.2 0.2
WDEK-AM Gospel The Meeting Place Church of Greater Colu 0.2 0.2 0.2 0.2
WISW-AM All Sports Cumulus Media 0.5 0.3 0.3 0.2
WCOS-AM All Sports iHeartMedia 0.2 0.3 0.2 N/A
WUDE-FM Country Midlands Media Group 1.5 N/A N/A N/A
WZMJ-FM Variety Midlands Media Group 2.0 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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