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#84 Columbia SC

February 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 605,300 (Black: 203,400) (Hispanic: 30,700)
Last Updated: 04-01-20 (Nielsen Subscribing Stations Only)

Station Format Owner Nov 19 Dec 19 Jan 20 Feb 20
WWDM-FM Urban AC Alpha Media 8.2 7.5 8.8 9.1
WCOS-FM Country iHeartMedia 6.3 5.4 7.0 6.6
WHXT-FM Urban Alpha Media 6.2 5.9 6.3 5.9
WXBT-FM Urban iHeartMedia 3.0 3.0 3.6 4.9
WNOK-FM CHR iHeartMedia 7.0 5.7 5.6 4.7
WVOC-AM News/Talk iHeartMedia 3.8 3.2 4.5 4.5
WLXC-FM Urban AC Cumulus Media 4.0 4.3 3.6 3.7
WLTY-FM Variety iHeartMedia 2.9 3.5 2.8 3.5
WMFX-FM Classic Rock Alpha Media 3.2 3.3 2.8 3.4
WNKT-FM All Sports Cumulus Media 3.3 3.7 3.2 3.4
WTCB-FM AC Cumulus Media 3.3 3.7 3.2 3.2
WARQ-FM Hot AC Alpha Media 3.0 3.2 3.5 3.0
WOMG-FM Classic Hits Cumulus Media 2.5 2.9 3.0 3.0
WXBT-FM-HD2 Oldies iHeartMedia 1.7 2.5 2.8 2.5
WLTR-FM Classical South Carolina Educational TV 2.7 2.1 1.7 2.0
WRJA-FM News/Talk South Carolina Educational TV 1.4 1.6 1.5 1.2
WARQ-FM-HD2 Alternative Alpha Media 0.6 0.6 0.5 0.5
WLTY-FM-HD3 Christian CHR iHeartMedia 0.3 0.5 0.2 0.3
WPCO-AM Alternative Alpha Media 0.3 0.3 0.3 0.3
WCOS-AM All Sports iHeartMedia 0.2 0.2 0.2 0.2
WISW-AM All Sports Cumulus Media 0.3 0.5 0.3 0.2
WCFJ-FM Christian CHR Radio Training Network 1.7 1.8 1.7 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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WSOU-FM/South Orange NJ: Trevor Strnad, lead vocalist for the heavy metal band The Black Dahlia Murder, shows his reaction to receiving a station t-shirt while visiting Seton Hall's WSOU-FM. One of the band's original members, Strnad was at WSOU to participate in a DJ Takeover slong with a meet and greet with listeners. (Photo credit: Faith Kessler)

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