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#85 Columbia SC

October 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 11-18-21 (Nielsen Subscribing Stations Only)

Station Format Owner Jul 21 Aug 21 Sep 21 Oct 21
WWDM-FM Urban AC Alpha Media 11.5 11.2 11.4 10.7
WCOS-FM Country iHeartMedia 5.2 4.7 5.4 6.0
WHXT-FM Urban Alpha Media 7.7 6.7 5.7 5.0
WXBT-FM Urban iHeartMedia 4.9 4.2 4.2 4.3
WLTY-FM Variety iHeartMedia 3.5 4.0 3.9 4.1
WLXC-FM Urban AC Cumulus Media 5.0 5.2 4.7 4.1
WNOK-FM CHR iHeartMedia 4.4 4.8 4.4 4.1
WMFX-FM Classic Rock Alpha Media 4.3 4.7 3.9 4.0
WVOC-AM News/Talk iHeartMedia 3.6 4.2 4.6 4.0
WNKT-FM All Sports Cumulus Media 3.0 3.3 3.1 3.6
WOMG-FM Classic Hits Cumulus Media 3.3 3.0 2.9 3.1
WTCB-FM AC Cumulus Media 2.8 2.8 2.3 2.2
WARQ-FM Hot AC Alpha Media 2.0 1.7 1.8 2.1
WUDE-FM Country Midlands Media Group 2.5 2.3 2.5 1.9
WZMJ-FM Variety Midlands Media Group 3.0 2.0 2.3 1.9
WARQ-FM-HD2 Alternative Alpha Media 0.3 0.3 0.5 0.5
WXBT-FM-HD2 Oldies iHeartMedia 0.6 0.5 0.7 0.5
WCOS-AM All Sports iHeartMedia 0.2 0.2 0.3 0.3
WZMJ-FM-STR Variety Midlands Media Group N/A 0.3 0.3 0.3
WISW-AM All Sports Cumulus Media 0.5 0.5 0.3 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.5 0.3 0.3 0.2

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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