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#90 Columbia SC
December 2025 Trends 12+ Mon-Sun,6a-12mid
Population: 624,900 (Black: 212,400) (Hispanic: 39,600)
Last Updated: 01-26-26 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Sep 25 | Oct 25 | Nov 25 | Dec 25 |
|---|---|---|---|---|---|---|
| WWDM-FM | Urban | Connoisseur Media | 13.8 | 12.8 | 12.6 | 12.5 |
| WCOS-FM | Country | iHeartMedia | 4.8 | 6.3 | 6.3 | 7.5 |
| WHXT-FM | Hip Hop | Connoisseur Media | 5.1 | 5.8 | 6.8 | 6.4 |
| WNOK-FM | CHR | iHeartMedia | 4.1 | 4.9 | 5.4 | 5.4 |
| WMHK-FM | Christian CHR | Educational Media Foundation | 4.1 | 4.7 | 3.1 | 3.9 |
| WXBT-FM | Hip Hop | iHeartMedia | 4.6 | 4.0 | 3.6 | 3.5 |
| WLTY-FM | Adult Hits | iHeartMedia | 2.3 | 2.3 | 2.7 | 3.1 |
| WMFX-FM | Classic Rock | Connoisseur Media | 3.4 | 3.3 | 2.9 | 2.9 |
| WVOC-AM | News/Talk | iHeartMedia | 3.2 | 4.0 | 3.4 | 2.7 |
| WLTR-FM | Public Radio | South Carolina Educational TV | N/A | 1.2 | 1.8 | 1.7 |
| WRJA-FM | Public Radio | South Carolina Educational TV | N/A | 1.2 | N/A | 1.3 |
| WARQ-FM | CHR | Connoisseur Media | 0.5 | 0.7 | 1.1 | 1.2 |
| WCFJ-FM | Christian CHR | Radio Training Network | N/A | 2.1 | 2.0 | 1.2 |
| WARQ-FM-HD2 | Alternative | Connoisseur Media | 0.2 | 0.3 | 0.5 | 0.8 |
| WCOS-AM | Sports | iHeartMedia | N/A | N/A | N/A | 0.2 |
| WLTY-FM-HD3 | Christian CHR | iHeartMedia | 0.2 | 0.2 | 0.2 | 0.2 |
| WXBT-FM-HD2 | All News | iHeartMedia | 0.4 | 0.2 | 0.2 | 0.2 |
| WARQ-FM-HD4 | AAA | Connoisseur Media | 0.2 | 0.2 | 0.2 | N/A |
| WISW-AM | Sports | Cumulus Media | 0.4 | 0.3 | N/A | N/A |
| WLXC-FM | Urban | Cumulus Media | 5.5 | 5.2 | 4.1 | N/A |
| WNKT-FM | Sports | Cumulus Media | 2.5 | 2.6 | 2.7 | N/A |
| WOMG-FM | Classic Hits | Cumulus Media | 1.8 | 1.4 | 2.0 | N/A |
| WORG-FM | Christian CHR | Educational Media Foundation | 0.2 | N/A | N/A | N/A |
| WTCB-FM | AC | Cumulus Media | 2.3 | 2.4 | 3.6 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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