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#85 Columbia SC

October 2020 Trends 12+ Mon-Sun, 6a-12mid
Population: 617,400 (Black: 210,900) (Hispanic: 32,700)
Last Updated: 11-12-20 (Nielsen Subscribing Stations Only)

Station Format Owner Jul 20 Aug 20 Sep 20 Oct 20
WWDM-FM Urban AC Alpha Media 11.3 10.4 10.2 9.9
WCOS-FM Country iHeartMedia 5.9 6.7 7.3 7.4
WHXT-FM Urban Alpha Media 6.4 6.1 5.8 5.6
WNOK-FM CHR iHeartMedia 4.4 5.6 5.0 5.6
WLXC-FM Urban AC Cumulus Media 4.1 3.4 4.3 4.6
WVOC-AM News/Talk iHeartMedia 3.0 3.2 2.8 4.4
WOMG-FM Classic Hits Cumulus Media 2.0 2.6 2.8 3.4
WXBT-FM Urban iHeartMedia 4.3 3.7 3.4 3.1
WMFX-FM Classic Rock Alpha Media 3.4 3.7 3.5 3.0
WLTY-FM Variety iHeartMedia 2.5 2.9 2.8 2.6
WTCB-FM AC Cumulus Media 3.6 3.4 2.8 2.6
WXBT-FM-HD2 Oldies iHeartMedia 2.5 2.6 2.4 2.5
WNKT-FM All Sports Cumulus Media 2.1 2.4 2.0 2.3
WARQ-FM Hot AC Alpha Media 1.6 2.2 2.0 2.0
WWNQ-FM Country Midlands Media Group 2.8 2.2 1.7 1.6
WZMJ-FM Variety Midlands Media Group 3.4 3.0 2.4 1.6
WARQ-FM-HD2 Alternative Alpha Media 0.5 0.5 0.6 0.8
WPCO-AM Alternative Alpha Media 0.2 0.5 0.5 0.7
WLTY-FM-HD3 Christian CHR iHeartMedia 0.2 0.2 0.3 0.3
WISW-AM All Sports Cumulus Media 0.2 0.2 0.2 0.2
WCFJ-FM Christian CHR Radio Training Network 1.5 1.1 N/A N/A
WCOS-AM All Sports iHeartMedia N/A 0.2 0.2 N/A
WLTR-FM Classical South Carolina Educational TV 2.6 2.7 N/A N/A
WRJA-FM News/Talk South Carolina Educational TV 2.8 2.7 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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