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#90 Columbia SC

November 2024 Trends 12+ Mon-Sun, 6a-12mid
Population: 624,900 (Black: 212,400) (Hispanic: 39,600)
Last Updated: 12-17-24 (Nielsen Subscribing Stations Only)

Station Format Owner Aug 24 Sep 24 Oct 24 Nov 24
WWDM-FM Urban Alpha Media 12.6 13.6 12.9 12.0
WHXT-FM Hip Hop Alpha Media 5.4 4.9 6.0 6.2
WCOS-FM Country iHeartMedia 5.1 5.1 5.6 5.8
WLXC-FM Urban Cumulus Media 5.4 5.5 6.0 5.3
WNOK-FM CHR iHeartMedia 3.7 3.7 4.5 4.4
WVOC-AM News/Talk iHeartMedia 3.0 3.7 4.0 4.0
WXBT-FM Urban iHeartMedia 5.4 3.5 4.0 4.0
WNKT-FM Sports Cumulus Media 2.6 2.8 3.6 3.6
WLTY-FM Adult Hits iHeartMedia 3.1 3.2 2.5 3.1
WOMG-FM Classic Hits Cumulus Media 3.3 2.8 3.6 2.9
WTCB-FM AC Cumulus Media 3.1 2.6 2.5 2.9
WMFX-FM Classic Rock Alpha Media 2.1 2.1 2.2 2.7
WARQ-FM CHR Alpha Media 0.9 1.6 1.5 2.0
WDEK-AM Gospel The Meeting Place Church of Greater Colu 0.5 0.5 0.5 0.9
WARQ-FM-HD2 Alternative Alpha Media 0.7 0.5 0.4 0.7
WXBT-FM-HD2 All News iHeartMedia 0.5 0.5 0.5 0.5
WARQ-FM-HD4 Alternative Alpha Media 0.3 0.2 0.2 0.2
WCOS-AM Sports iHeartMedia 0.2 0.2 0.2 0.2
WISW-AM Sports Cumulus Media N/A 0.2 0.2 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.2 0.2 0.4 0.2
WCFJ-FM Christian CHR Radio Training Network 0.9 N/A N/A N/A
WLTR-FM Public Radio South Carolina Educational TV 2.6 N/A N/A N/A
WRJA-FM Public Radio South Carolina Educational TV 1.4 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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