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#90 Columbia SC

January 2024 Trends 12+ Mon-Sun, 6a-12mid
Population: 624,900 (Black: 212,400) (Hispanic: 39,600)
Last Updated: 03-07-24 (Nielsen Subscribing Stations Only)

Station Format Owner Oct 23 Nov 23 Dec 23 Jan 24
WWDM-FM Urban Alpha Media 11.8 11.0 11.5 11.5
WCOS-FM Country iHeartMedia 8.4 7.0 6.3 7.1
WXBT-FM Hip Hop iHeartMedia 3.1 4.5 5.7 6.0
WHXT-FM Hip Hop Alpha Media 4.8 6.5 6.5 5.1
WLXC-FM Urban Cumulus Media 5.0 4.0 4.4 4.1
WTCB-FM AC Cumulus Media 2.0 2.9 3.3 3.9
WLTY-FM Adult Hits iHeartMedia 3.4 3.1 3.1 3.0
WNKT-FM Sports Cumulus Media 2.5 2.9 3.1 3.0
WNOK-FM CHR iHeartMedia 5.0 5.1 3.1 3.0
WVOC-AM News/Talk iHeartMedia 2.7 2.5 2.6 2.7
WMFX-FM Classic Rock Alpha Media 2.9 2.0 2.4 2.5
WLTR-FM Public Radio South Carolina Educational TV 2.3 2.2 2.0 2.1
WOMG-FM Classic Hits Cumulus Media 2.3 2.2 2.2 1.9
WRJA-FM Public Radio South Carolina Educational TV N/A N/A 0.7 1.6
WARQ-FM-HD2 Alternative Alpha Media 0.7 1.6 0.7 1.4
WCFJ-FM Christian CHR Radio Training Network 0.7 1.3 1.1 1.2
WARQ-FM CHR Alpha Media 1.4 0.7 1.1 1.1
WARQ-FM-HD4 Alternative Alpha Media 0.2 0.7 0.7 0.9
WCOS-AM Sports iHeartMedia 0.2 0.5 0.6 0.5
WDEK-AM Gospel The Meeting Place Church of Greater Colu 0.5 0.5 0.7 0.5
WXBT-FM-HD2 All News iHeartMedia 0.2 0.5 0.6 0.5
WISW-AM Sports Cumulus Media 0.2 0.2 0.2 0.2
WLTY-FM-HD3 Christian CHR iHeartMedia 0.2 0.2 0.2 0.2

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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