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#229 La Crosse WI
Fall 2009 Arbitron Quarterly Report (Updated: 02-02-10)
12+ Population: 157,600 | Surveyed: Spring/Fall

Client Exclusive:
Arbitron is not releasing survey results to the press.

Rank	Station	Fall 04	Spr 05	Spr 09	Fall 09	Format	Owner
1	WCOW-FM	15.0	14.8	12.1	11.4	Country	Sparta Tomah Broadcasting Co.
1	WIZM-FM	13.1	11.8	10.6	11.4	CHR	Family Radio Inc.
3	WRQT-FM	6.1	7.4	7.6	7.6	Active Rock	Family Radio Inc.
4	WKBH-FM	6.6	4.9	6.6	6.2	Classic Rock	La Crosse Radio Group
5	WQCC-FM	5.2	6.9	4.5	4.7	Country	La Crosse Radio Group
6	WIZM-AM	5.6	7.4	5.1	4.3	News/Talk	Mid-West Family Broadcasting
7	KNEI-FM	2.3	1.5	2.5	3.3	Country	Wennes Communications Stations Inc

7	KQEG-FM	3.3	4.4	3.0	3.3	Oldies	White Eagle Broadcasting Inc.
9	WXYM-FM	6.1	3.4	3.5	2.8	Hot AC	Magnum Communications Inc.
10	KHME-FM	0.9	2.0	2.0	2.4	Soft AC	Winona Radio
10	WKTY-AM	2.3	2.5	2.5	2.4	Sports	Mid-West Family Broadcasting
10	WLXR-FM	0.9	1.5	2.0	2.4	AC	La Crosse Radio Group
10	WTMB-FM	1.9	1.0	3.0	2.4	Classic Rock	Magnum Communications Inc.
14	KCLH-FM	0.9	2.0	2.0	1.9	Classic Hits	Mid-West Family Broadcasting
14	KNXR-FM	1.4	1.5	2.0	1.9	Adult Standards	United Audio Corp.
14	KQYB-FM	0.9	1.0	1.5	1.9	Country	Family Radio Inc.
14	WLFN-AM	1.4	2.0	2.0	1.9	Adult Standards	Mississippi Valley Broadcasters
18	WAXX-FM	0.9	1.0	1.0	1.4	Country	Maverick Media LLC
18	WFBZ-FM	1.9	2.0	1.5	1.4	Sports	Sparta Tomah Broadcasting Co.
18	WVRQ-FM	2.3	2.0	2.0	1.4	Country	Robinson Corp.
18	WWIS-FM	N/A	N/A	1.0	1.4	Classic Country	WWIS Radio Inc.
22	WKPO-FM	N/A	N/A	N/A	0.9	Adult Hits	Robinson Corporation
22	WOLX-FM	0.5	1.0	N/A	0.9	Classic Hits	Entercom Madison LLC

24	WCCN-FM	N/A	0.5	N/A	0.5	Classic Rock	Central Wisconsin Broadcasting Inc
24	WGLX-FM	N/A	0.5	N/A	0.5	Classic Rock	NRG Media
24	WKLJ-AM	N/A	2.0	0.5	0.5	Sports	Sparta Tomah Broadcasting Co.
24	WRJC-FM	N/A	N/A	N/A	0.5	N/A	N/A
24	WVRQ-AM	N/A	0.5	N/A	0.5	Oldies	Robinson Corp.

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 12+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area.

Ratings profiles are Copyright © 2010 Arbitron Ratings Company. May not be quoted or reproduced without the prior written permission of Arbitron.

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