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#118 Worcester

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-18-19)
12+ Population: 449,900 (Black: 27,800) (Hispanic: 47,200)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
WSRS-FM 8.8 10.5 10.6 9.0 AC iHeartMedia
WAAF-FM 6.1 6.4 7.4 5.3 Rock Entercom
WXLO-FM 3.9 3.9 5.2 4.7 Hot AC Cumulus Media
WTAG-AM 6.5 4.8 4.0 4.5 News iHeartMedia
WWFX-FM 3.3 4.5 3.8 3.7 Classic Hits Cumulus Media
WEEI-FM 1.0 1.2 1.2 1.6 All Sports Entercom
WICN-FM N/A N/A N/A 1.4 Jazz WICN Public Radio
WVEI-AM 0.8 0.6 0.6 1.2 All Sports Entercom
WBWL-FM 1.2 0.8 1.2 0.8 New Country iHeartMedia
WORC-FM 2.7 1.4 2.0 0.8 Country Cumulus Media
WFCR-FM N/A N/A N/A 0.2 News University of Massachusetts
WGIR-FM N/A 0.6 0.4 0.2 Rock iHeartMedia
WEEI-AM N/A N/A 0.4 N/A All Sports Entercom

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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