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#98 Mobile
Fall Phase I Arbitrends 12+ Mon-Sun, 6a-12mid (Updated: 11-15-17)
12+ Population: 527,900 (Black: 138,900) (Hispanic: 16,800) Surveyed: Continuously

Station Win 17 Spr 17 Sum 17 Fall P1 Format Owner
WKSJ-FM 6.4 7.2 6.8 7.5 Country iHeartMedia
WRKH-FM 6.6 5.1 6.3 6.1 Classic Rock iHeartMedia
WMXC-FM 4.7 5.6 4.9 5.0 AC iHeartMedia
WMXC-HD2 1.1 2.7 1.7 1.4 Urban iHeartMedia
WNTM-AM 1.9 2.3 1.3 1.1 News/Talk iHeartMedia
WABD-FM 4.8 5.0 5.7 N/A CHR Cumulus Media
WAVH-FM 3.1 2.0 2.2 N/A News/Talk Bigler Broadcasting
WBLX-FM 9.3 10.4 11.2 N/A Urban Cumulus Media
WDLT-FM 11.1 14.2 12.1 N/A Urban Cumulus Media
WGOK-AM 4.2 2.3 2.8 N/A Gospel Cumulus Media
WNSP-FM 2.3 1.1 1.1 N/A Sports Dot Com Plus
WXQW-AM N/A N/A 0.6 N/A News/Talk Cumulus Media
WZEW-FM 3.2 2.4 3.1 N/A AAA .com+

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

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