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#233 Columbia MO
Spring 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 08-09-17)
12+ Population: 151,200 (Black: 14,600) (Hispanic: 4,500) Surveyed: Spring/Fall

Station Fall 15 Spr 16 Fall 16 Spr 17 Format Owner
KCLR-FM 8.4 7.7 8.8 9.2 Country Zimmer Radio
KPLA-FM 8.4 8.5 7.5 7.8 AC Cumulus Media
KTXY-FM 7.7 7.7 8.2 7.8 CHR Zimmer Radio
KOQL-FM 8.4 9.2 7.5 5.9 CHR Cumulus Media
KBXR-FM 4.9 3.5 4.1 5.2 AAA Cumulus Media
KCMQ-FM 6.3 5.6 4.8 5.2 Classic Rock Zimmer Radio
KFRU-AM 4.2 4.2 4.8 4.6 News/Talk Cumulus Media
KSSZ-FM 4.2 4.9 4.8 4.6 News/Talk Zimmer Radio
KWWR-FM 2.1 3.5 4.8 3.9 Country GRM/Southern Radio
KATI-FM N/A 1.4 1.4 1.3 Country Zimmer Radio
KTGR-AM 1.4 1.4 2.0 1.3 Sports Zimmer Radio
KBBM-FM 1.4 0.7 0.7 0.7 Country Cumulus Media
KTGR-FM N/A 0.7 0.7 0.7 Sports Zimmer Radio
KWOS-AM 0.7 N/A 0.7 0.7 News/Talk Zimmer Radio

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2017 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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