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#202 Santa Maria-Lompoc

Spring 2018 Nielsen Audio Quarterly Report (Updated: 07-31-18)
12+ Population: 199,600 (Black: 5,900) (Hispanic: 105,800)
Surveyed: Spring/Fall

Station Fall 16 Spr 17 Fall 17 Spr 18 Format Owner
KIDI-FM 9.4 6.8 7.7 9.1 Regional Mexican Emerald Wave Media
KBOX-FM 5.5 5.0 6.7 7.2 Adult Hits American General Media
KPAT-FM 7.2 7.3 6.7 6.3 Rhythmic CHR American General Media
KSNI-FM 6.8 5.5 5.8 6.3 Country American General Media
KSMY-FM 6.0 5.9 4.3 3.8 Spanish Lazer Licenses
KRQK-FM 4.7 3.7 3.4 2.9 Regional Mexican American General Media
KRTO-FM 3.0 2.7 2.4 2.4 Hot AC Emerald Wave Media
KLMM-FM 2.1 1.8 1.4 1.9 Regional Mexican Lazer Licenses
KMLM-FM 2.1 2.7 1.9 1.4 Regional Mexican Gold Coast Broadcasting
KSMA-AM 1.7 1.8 1.4 1.4 News American General Media
KTAP-AM 3.8 2.7 1.0 1.0 Regional Mexican Emerald Wave Media
KBFP-FM N/A N/A N/A 0.5 Spanish iHeartMedia
KFI-AM N/A N/A N/A 0.5 News/Talk iHeartMedia
KSBQ-AM 0.4 0.9 0.5 0.5 Regional Mexican Lazer Licenses

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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WBWL-FM/Boston: WBWL Program Director Ginny Brophey and WBWL midday host Jessica Callahan with Brett Eldredge at his sold out ''Glow'' holiday concert Tuesday night at the Beacon Theater in New York.