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#202 Santa Maria-Lompoc
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-22-18)
12+ Population: 199,600 (Black: 5,900) (Hispanic: 105,800) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
KIDI-FM 10.2 9.4 6.8 7.7 Regional Mexican Emerald Wave Media
KBOX-FM 5.5 5.5 5.0 6.7 Variety Hits American General Media
KPAT-FM 5.5 7.2 7.3 6.7 Rhythmic CHR American General Media
KSNI-FM 7.2 6.8 5.5 5.8 Country American General Media
KSMY-FM 5.9 6.0 5.9 4.3 Spanish Variety Lazer Licenses
KRQK-FM 5.9 4.7 3.7 3.4 Regional Mexican American General Media
KRTO-FM 3.0 3.0 2.7 2.4 Rhythmic Oldies Emerald Wave Media
KLMM-FM 3.0 2.1 1.8 1.4 Regional Mexican Lazer Licenses
KSMA-AM 2.1 1.7 1.8 1.4 News/Talk American General Media
KTAP-AM 4.2 3.8 2.7 1.0 Regional Mexican Emerald Wave Media
KSBQ-AM 0.4 0.4 0.9 0.5 Regional Mexican Lazer Licenses

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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