#210 Santa Barbara CA

Fall 2018 Nielsen Audio Quarterly Report (Updated: 01-23-19)
12+ Population: 183,400 (Black: 3,300) (Hispanic: 55,000)
Surveyed: Spring/Fall

Station Spr 17 Fall 17 Spr 18 Fall 18 Format Owner
KTYD-FM 8.5 9.5 9.4 9.2 Rock Rincon Broadcasting
KCLU-FM N/A N/A N/A 7.8 News California Lutheran University
KSBL-FM 8.5 10.1 9.4 7.8 AC Rincon Broadcasting
KIST-FM 6.7 5.4 8.2 7.2 Regional Mexican Rincon Broadcasting
KUSC-FM N/A N/A N/A 5.2 Classical University of Southern California
KJEE-FM 4.8 5.4 4.7 4.6 Alternative Montecito Fm
KVYB-FM 4.2 3.6 3.5 4.6 Rhythmic CHR Cumulus Media
KCRW-FM N/A N/A N/A 3.9 Variety Santa Monica Community College
KTMS-AM 4.2 3.0 2.9 3.9 News Rincon Broadcasting
KCLU-AM N/A N/A N/A 2.6 News California Lutheran University
KSPE-FM 1.8 2.4 2.9 2.6 N/A Rincon Broadcasting
KCBX-FM N/A N/A N/A 1.3 Variety KCBX
KDRW-FM N/A N/A N/A 1.3 Variety Santa Monica Community College
KHAY-FM 1.2 1.2 1.2 1.3 Country Cumulus Media
KLOS-FM 1.2 1.2 1.2 1.3 Rock Cumulus Media
KOSJ-AM 2.4 0.6 1.2 1.3 Rhythmic Oldies Rincon Broadcasting
KPCC-FM N/A N/A N/A 1.3 News Pasadena Area Community College
KVEN-AM N/A N/A N/A 1.3 All Sports Cumulus Media
KBBY-FM 0.6 1.2 1.2 0.7 AC Cumulus Media
KFI-AM 1.2 0.6 0.6 0.7 News/Talk iHeartMedia
KRUZ-FM N/A 0.6 0.6 0.7 Rhythmic Oldies Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.


Return to Menu

Promotions Spotlight


Quick Snaps
WSOU-FM/New York: The student-run radio station at Seton Hall University, set a new record for donations to its annual clothing drive for the Our Lady of the Sioux Church on the Pine Ridge Indian Reservation in South Dakota. The station collected enough clothing to fill 14 large boxes with clothes for all ages and all seasons. L-R: Sports Director Dalton Allison, Staff Rep Kaleigh Diamond, News Director Bob Towey, Technical Operations Director Jillian Fitzpatrick and Assistant News Director Ronald Castaneda.