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#209 Santa Barbara CA
Fall 2017 Nielsen Audio Quarterly Report 12+ Mon-Sun, 6a-12mid (Updated: 01-22-18)
12+ Population: 183,400 (Black: 3,300) (Hispanic: 55,000) Surveyed: Spring/Fall

Station Spr 16 Fall 16 Spr 17 Fall 17 Format Owner
KSBL-FM 6.0 6.7 8.5 10.1 AC Rincon Broadcasting
KTYD-FM 7.8 7.9 8.5 9.5 Classic Rock Rincon Broadcasting
KIST-FM 7.8 8.5 6.7 5.4 Regional Mexican Rincon Broadcasting
KJEE-FM 4.2 4.2 4.8 5.4 Alternative Montecito Fm
KVYB-FM N/A 5.5 4.2 3.6 Rhythmic CHR Cumulus Media
KTMS-AM 3.6 4.2 4.2 3.0 News/Talk Rincon Broadcasting
KSPE-FM 3.0 2.4 1.8 2.4 N/A Rincon Broadcasting
KOSJ-AM 5.4 3.6 2.4 0.6 Rhythmic Oldies Rincon Broadcasting

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2018 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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