#207 Santa Barbara CA
Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 181,900 (Black: 3,500) (Hispanic: 56,900)
Last Updated: 08-03-21 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 19 | Spr 20 | Fall 20 | Spr 21 |
|---|---|---|---|---|---|---|
| KTYD-FM | Rock | Rincon Broadcasting | 9.4 | 11.6 | 10.3 | 10.3 |
| KCLU-FM | News/Talk | California Lutheran University | 6.7 | 8.0 | 6.8 | 7.5 |
| KSBL-FM | AC | Rincon Broadcasting | 8.7 | 5.8 | 6.2 | 6.2 |
| KUSC-FM | Classical | University of Southern California | 6.7 | 6.5 | 6.8 | 6.2 |
| KIST-FM | Regional Mexican | Rincon Broadcasting | 8.7 | 5.8 | 4.8 | 5.5 |
| KCRW-FM | Variety | Santa Monica Community College | 2.7 | 3.6 | 5.5 | 4.8 |
| KJEE-FM | Alternative | Montecito FM | 4.7 | 5.1 | 5.5 | 4.8 |
| KRUZ-FM | Classic Hits | Cumulus Media | 3.4 | 3.6 | 3.4 | 4.1 |
| KTMS-AM | News/Talk | Rincon Broadcasting | 3.4 | 3.6 | 4.1 | 3.4 |
| KCAQ-FM | Rhythmic CHR | Gold Coast Broadcasting | 1.3 | 2.9 | 2.7 | 2.1 |
| KCLU-AM | News/Talk | California Lutheran University | 2.0 | 2.2 | 2.1 | 2.1 |
| KFYV-FM | CHR | Gold Coast Broadcasting | 1.3 | 1.4 | 2.1 | 2.1 |
| KBBY-FM | AC | Cumulus Media | 0.7 | N/A | 0.7 | 1.4 |
| KDRW-FM | Variety | Santa Monica Community College | 1.3 | 1.4 | 1.4 | 1.4 |
| KFI-AM | News/Talk | iHeartMedia | 0.7 | 1.4 | 1.4 | 1.4 |
| KHAY-FM | Country | Cumulus Media | 1.3 | 0.7 | 0.7 | 1.4 |
| KOSJ-AM | Oldies | Rincon Broadcasting | 0.7 | 0.7 | 1.4 | 1.4 |
| KPCC-FM | News/Talk | Pasadena Area Community College | 0.7 | 0.7 | 1.4 | 1.4 |
| KSPE-FM | Adult Hits | Rincon Broadcasting | 2.0 | 1.4 | 2.1 | 1.4 |
| KCBX-FM | Variety | KCBX | 0.7 | 0.7 | 0.7 | 0.7 |
| KCLU-FM-STR | News/Talk | California Lutheran University | N/A | N/A | N/A | 0.7 |
| KLOS-FM | Rock | KLOS Radio Holdings | N/A | N/A | N/A | 0.7 |
| KVYB-FM | CHR | Cumulus Media | 0.7 | N/A | N/A | 0.7 |
| KVEN-AM | All Sports | Cumulus Media | 0.7 | N/A | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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