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#210 Santa Barbara CA

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-01-19)
12+ Population: 183,400 (Black: 3,300) (Hispanic: 55,000)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
KSBL-FM 10.1 9.4 7.8 10.2 AC Rincon Broadcasting
KTYD-FM 9.5 9.4 9.2 8.8 Rock Rincon Broadcasting
KIST-FM 5.4 8.2 7.2 7.5 Regional Mexican Rincon Broadcasting
KCLU-FM N/A N/A 7.8 6.8 News California Lutheran University
KUSC-FM N/A N/A 5.2 6.8 Classical University of Southern California
KJEE-FM 5.4 4.7 4.6 5.4 Alternative Montecito Fm
KVYB-FM 3.6 3.5 4.6 4.8 Rhythmic CHR Cumulus Media
KTMS-AM 3.0 2.9 3.9 3.4 News Rincon Broadcasting
KCLU-AM N/A N/A 2.6 2.7 News California Lutheran University
KCRW-FM N/A N/A 3.9 2.7 Variety Santa Monica Community College
KSPE-FM 2.4 2.9 2.6 2.0 N/A Rincon Broadcasting
KHAY-FM 1.2 1.2 1.3 1.4 Country Cumulus Media
KOSJ-AM 0.6 1.2 1.3 1.4 Rhythmic Oldies Rincon Broadcasting
KPCC-FM N/A N/A 1.3 1.4 News Pasadena Area Community College
KVEN-AM N/A N/A 1.3 1.4 All Sports Cumulus Media
KBBY-FM 1.2 1.2 0.7 0.7 AC Cumulus Media
KCBX-FM N/A N/A 1.3 0.7 Variety KCBX
KDRW-FM N/A N/A 1.3 0.7 Variety Santa Monica Community College
KFI-AM 0.6 0.6 0.7 0.7 News/Talk iHeartMedia
KLOS-FM 1.2 1.2 1.3 0.7 Rock KLOS Radio Holdings
KRUZ-FM 0.6 0.6 0.7 0.7 Rhythmic Oldies Cumulus Media

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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