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#210 Santa Barbara CA

Fall 2019 12+ Mon-Sun, 6a-12mid
Population: 183,400 (Black: 3,300) (Hispanic: 55,000)
Last Updated: 01-21-20 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 18 Fall 18 Spr 19 Fall 19
KTYD-FM Rock Rincon Broadcasting 9.4 9.2 8.8 9.4
KIST-FM Mexican Regional Rincon Broadcasting 8.2 7.2 7.5 8.7
KSBL-FM AC Rincon Broadcasting 9.4 7.8 10.2 8.7
KCLU-FM News/Talk California Lutheran University N/A 7.8 6.8 6.7
KUSC-FM Classical University of Southern California N/A 5.2 6.8 6.7
KJEE-FM Alternative Montecito Fm 4.7 4.6 5.4 4.7
KRUZ-FM Classic Hits Cumulus Media 3.5 4.6 4.8 3.4
KTMS-AM News/Talk Rincon Broadcasting 2.9 3.9 3.4 3.4
KCRW-FM Variety Santa Monica Community College N/A 3.9 2.7 2.7
KCLU-AM News/Talk California Lutheran University N/A 2.6 2.7 2.0
KSPE-FM N/A Rincon Broadcasting 2.9 2.6 2.0 2.0
KDRW-FM Variety Santa Monica Community College N/A 1.3 0.7 1.3
KHAY-FM Country Cumulus Media 1.2 1.3 1.4 1.3
KBBY-FM AC Cumulus Media 1.2 0.7 0.7 0.7
KCBX-FM Variety KCBX N/A 1.3 0.7 0.7
KFI-AM News/Talk iHeartMedia 0.6 0.7 0.7 0.7
KOSJ-AM Oldies Rincon Broadcasting 1.2 1.3 1.4 0.7
KPCC-FM Public Radio Pasadena Area Community College N/A 1.3 1.4 0.7
KVEN-AM All Sports Cumulus Media N/A 1.3 1.4 0.7
KVYB-FM CHR Cumulus Media 0.6 0.7 0.7 0.7
KLOS-FM Rock KLOS Radio Holdings 1.2 1.3 0.7 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2020 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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