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#190 Waco TX

Fall 2023 12+ Mon-Sun, 6a-12mid
Population: 223,900 (Black: 32,200) (Hispanic: 55,600)
Last Updated: 01-29-24 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 21 Fall 22 Spr 23 Fall 23
WACO-FM Country iHeartMedia 11.2 12.3 11.1 12.0
KBRQ-FM Rock iHeartMedia 3.6 5.1 5.8 6.8
KWTX-FM CHR iHeartMedia 6.6 5.1 4.2 6.8
KBGO-FM Classic Hits iHeartMedia 6.1 5.6 5.3 5.8
KRMX-FM Country M&M Broadcasters 2.6 3.6 3.7 2.6
KBHT-FM Classic Country M&M Broadcasters 1.0 1.5 2.1 2.1
KBHT-FM-HD2 Classic Hits M&M Broadcasters N/A N/A 1.6 2.1
KWBU-FM Public Radio Brazos Valley Public Broadcasting Founda 4.1 2.6 2.6 2.1
KWTX-AM News/Talk iHeartMedia 2.6 3.6 3.2 2.1
KBGO-FM-HD2 Urban iHeartMedia 3.1 3.6 3.2 1.6
KRZI-AM Sports M&M Broadcasters 1.0 1.0 1.1 1.0
KBHT-FM-HD4 Regional Mexican M&M Broadcasters N/A N/A 0.5 0.5
KEKR-AM Classic Country M&M Broadcasters 1.5 1.0 1.1 0.5
KBFB-FM Hip Hop Radio One 2.0 N/A N/A N/A
KKDA-FM Hip Hop Service Broadcasting 3.6 1.5 N/A N/A
KWBT-FM Urban Kennelwood Radio 6.6 N/A N/A N/A
WBAP-AM News/Talk Cumulus Media 2.0 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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