#194 Waco TX

Spring 2019 Nielsen Audio Quarterly Report (Updated: 08-07-19)
12+ Population: 211,500 (Black: 30,800) (Hispanic: 50,400)
Surveyed: Spring/Fall

Station Fall 17 Spr 18 Fall 18 Spr 19 Format Owner
WACO-FM 12.3 10.5 10.4 9.7 Country iHeartMedia
KBGO-FM 6.8 7.3 7.7 7.8 Classic Hits iHeartMedia
KBGO-FM 1.4 2.7 7.7 7.8 Classic Hits iHeartMedia
KBRQ-FM 4.1 4.1 5.4 5.5 Active Rock iHeartMedia
KWBT-FM 5.9 5.5 5.0 5.5 Rhythmic CHR Kennelwood Radio
KWTX-FM 6.4 5.9 5.4 5.1 CHR iHeartMedia
KKDA-FM 3.7 4.1 4.5 4.6 Urban Service Broadcasting
KWOW-FM 4.6 4.1 3.2 3.7 Regional Mexican Prophecy Radio Group
KIXT-FM 2.7 3.2 2.7 2.8 Classic Rock Prophecy Radio Group
KWPW-FM 3.2 3.7 2.7 2.8 CHR Prophecy Radio Group
KBGO-FM-HD2 1.4 2.7 3.6 2.3 Urban iHeartMedia
KWBU-FM N/A N/A 1.8 2.3 News Brazos Valley Public Broadcasting Founda
KWTX-AM 2.3 1.8 1.8 2.3 News iHeartMedia
KBHT-FM 1.8 N/A N/A N/A Adult Hits M&M Broadcasters
KBHT-FM-HD2 1.8 N/A N/A N/A New Country M&M Broadcasters
KRMX-FM 3.7 N/A N/A N/A Country M&M Broadcasters
KRZI-AM 2.3 N/A N/A N/A All Sports M&M Broadcasters

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2019 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.


Return to Menu

Promotions Spotlight


Quick Snaps
KRMG-FM/Tulsa: KRMG's 14th annual Stories of Light fundraiser to benefit Make-A-Wish Oklahoma is set to raise $300,000 during the three-day radiothon. To date, it's raised more than $3 million. The KRMG team moved its entire broadcast to LaFortune Park in Tulsa for the radiothon and encouraged listeners to stop by with donations. They are joined by Make-A-Wish staff, volunteers, KRMG supporters, and past Make-A-Wish kids.