#190 Waco TX
Fall 2021 12+ Mon-Sun, 6a-12mid
Population: 216,400 (Black: 31,300) (Hispanic: 54,200)
Last Updated: 01-28-22 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Spr 20 | Fall 20 | Spr 21 | Fall 21 |
|---|---|---|---|---|---|---|
| WACO-FM | Country | iHeartMedia | 11.0 | 9.7 | 9.6 | 11.2 |
| KWBT-FM | Rhythmic CHR | Kennelwood Radio | 5.3 | 7.8 | 8.1 | 6.6 |
| KWTX-FM | CHR | iHeartMedia | 5.3 | 5.8 | 5.1 | 6.6 |
| KBGO-FM | Classic Hits | iHeartMedia | 8.1 | 7.8 | 6.1 | 6.1 |
| KBGO-FM | Classic Hits | iHeartMedia | 1.4 | 2.9 | 6.1 | 6.1 |
| KWBU-FM | News/Talk | Brazos Valley Public Broadcasting Founda | 2.9 | 2.4 | 3.6 | 4.1 |
| KBRQ-FM | Rock | iHeartMedia | 5.3 | 5.3 | 4.6 | 3.6 |
| KKDA-FM | Urban | Service Broadcasting | 2.4 | 1.9 | 2.0 | 3.6 |
| KBGO-FM-HD2 | Urban | iHeartMedia | 1.4 | 2.9 | 4.1 | 3.1 |
| KRMX-FM | Country | M&M Broadcasters | 3.3 | 2.9 | 3.0 | 2.6 |
| KWTX-AM | News/Talk | iHeartMedia | 1.9 | 2.4 | 2.5 | 2.6 |
| KBFB-FM | Rhythmic CHR | Radio One | 2.4 | 1.9 | 1.5 | 2.0 |
| WBAP-AM | News/Talk | Cumulus Media | 1.9 | 3.4 | 2.5 | 2.0 |
| KEKR-AM | Classic Country | M&M Broadcasters | 1.0 | 1.0 | 1.0 | 1.5 |
| KBHT-FM | Adult Hits | M&M Broadcasters | 1.9 | 1.9 | 1.5 | 1.0 |
| KRZI-AM | All Sports | M&M Broadcasters | 1.4 | 1.0 | 1.0 | 1.0 |
| KIXT-FM | Classic Rock | Prophecy Radio Group | 2.4 | 2.4 | N/A | N/A |
| KWOW-FM | Regional Mexican | Prophecy Radio Group | 3.8 | 3.4 | N/A | N/A |
| KWPW-FM | CHR | Prophecy Radio Group | 2.9 | 2.4 | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2022 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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