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#190 Waco TX

Fall 2022 12+ Mon-Sun, 6a-12mid
Population: 216,400 (Black: 31,300) (Hispanic: 54,200)
Last Updated: 01-30-23 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 20 Spr 21 Fall 21 Fall 22
WACO-FM Country iHeartMedia 9.7 9.6 11.2 12.3
KBGO-FM Classic Hits Public Broadcasting of Colorado 7.8 6.1 6.1 5.6
KBGO-FM Classic Hits Public Broadcasting of Colorado 2.9 6.1 6.1 5.6
KBRQ-FM Rock iHeartMedia 5.3 4.6 3.6 5.1
KWTX-FM CHR Bustos Media Holdings 5.8 5.1 6.6 5.1
KBGO-FM-HD2 Urban Public Broadcasting of Colorado 2.9 4.1 3.1 3.6
KRMX-FM Country M&M Broadcasters 2.9 3.0 2.6 3.6
KWTX-AM News/Talk Educational Media Foundation 2.4 2.5 2.6 3.6
KWBU-FM News/Talk Brazos Valley Public Broadcasting Founda 2.4 3.6 4.1 2.6
KBHT-FM Adult Hits M&M Broadcasters 1.9 1.5 1.0 1.5
KKDA-FM Urban Michael Radio Company 1.9 2.0 3.6 1.5
KEKR-AM Classic Country M&M Broadcasters 1.0 1.0 1.5 1.0
KRZI-AM All Sports Marshalltown Education Plus 1.0 1.0 1.0 1.0
KBFB-FM Rhythmic CHR Chavez Radio Group 1.9 1.5 2.0 N/A
KIXT-FM Classic Rock Community Public Media 2.4 N/A N/A N/A
KWBT-FM Rhythmic CHR Rox Radio Group 7.8 8.1 6.6 N/A
KWOW-FM Regional Mexican Montana State University - Billings 3.4 N/A N/A N/A
KWPW-FM CHR Prophecy Radio Group 2.4 N/A N/A N/A
WBAP-AM News/Talk Cumulus Media 3.4 2.5 2.0 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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