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#190 Waco TX

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 216,400 (Black: 31,300) (Hispanic: 54,200)
Last Updated: 08-09-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WACO-FM Country iHeartMedia 8.8 11.0 9.7 9.6
KBGO-FM Classic Hits iHeartMedia 8.4 8.1 7.8 6.1
KBGO-FM Classic Hits iHeartMedia 1.4 1.4 2.9 6.1
KWTX-FM CHR iHeartMedia 4.7 5.3 5.8 5.1
KBRQ-FM Rock iHeartMedia 4.2 5.3 5.3 4.6
KBGO-FM-HD2 Urban iHeartMedia 1.4 1.4 2.9 4.1
KWBU-FM News/Talk Brazos Valley Public Broadcasting Founda 2.8 2.9 2.4 3.6
KRMX-FM Country M&M Broadcasters 4.2 3.3 2.9 3.0
KWTX-AM News/Talk iHeartMedia 1.4 1.9 2.4 2.5
WBAP-AM News/Talk Cumulus Media 1.9 1.9 3.4 2.5
KKDA-FM Urban Service Broadcasting 3.7 2.4 1.9 2.0
KBFB-FM Rhythmic CHR Radio One 2.3 2.4 1.9 1.5
KBHT-FM Adult Hits M&M Broadcasters 1.4 1.9 1.9 1.5
KEKR-AM Classic Country M&M Broadcasters N/A 1.0 1.0 1.0
KRZI-AM All Sports M&M Broadcasters 1.4 1.4 1.0 1.0
KIXT-FM Classic Rock Prophecy Radio Group 2.3 2.4 2.4 N/A
KWOW-FM Regional Mexican Prophecy Radio Group 5.1 3.8 3.4 N/A
KWPW-FM CHR Prophecy Radio Group 3.3 2.9 2.4 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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