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#83 Lakeland-Winter Haven

Spring 2023 12+ Mon-Sun, 6a-12mid
Population: 620,900 (Black: 92,500) (Hispanic: 137,400)
Last Updated: 07-31-23 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 21 Spr 22 Fall 22 Spr 23
WPCV-FM Country Hall Communications 7.9 5.8 6.7 6.9
WWRZ-FM Adult Hits Hall Communications 5.2 4.7 3.3 5.6
WFLZ-FM CHR iHeartMedia 4.6 3.6 4.1 3.6
WRUM-FM Spanish Tropical iHeartMedia 3.4 3.6 5.5 3.4
WFUS-FM Country iHeartMedia 2.2 1.9 2.1 2.7
WMTX-FM AC iHeartMedia 1.2 1.9 1.7 2.7
WLKF-AM News/Talk Hall Communications 1.4 1.3 0.6 1.4
WXXL-FM CHR iHeartMedia 1.9 1.9 1.6 1.2
WONN-AM Nostalgia Hall Communications 1.4 0.4 1.1 0.7
WCFB-FM Urban Cox Media Group 2.4 N/A N/A N/A
WDUV-FM AC Cox Media Group 1.7 N/A N/A N/A
WHPT-FM News/Talk Cox Media Group 1.4 N/A N/A N/A
WLLD-FM Rhythmic CHR Beasley Media 5.1 N/A N/A N/A
WMMO-FM Classic Hits Cox Media Group 0.7 N/A N/A N/A
WOMX-FM Hot AC Audacy 0.5 N/A N/A N/A
WPOI-FM CHR Cox Media Group 3.2 N/A N/A N/A
WQYK-FM Country Beasley Media 1.2 N/A N/A N/A
WRBQ-FM Classic Hits Beasley Media 1.4 N/A N/A N/A
WWKA-FM Country Cox Media Group 1.5 N/A N/A N/A
WWRM-FM AC Cox Media Group 2.7 N/A N/A N/A
WXGL-FM Classic Hits Cox Media Group 1.4 N/A N/A N/A
WYUU-FM Spanish Beasley Media 0.2 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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