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#83 Lakeland-Winter Haven

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 620,900 (Black: 92,500) (Hispanic: 137,400)
Last Updated: 07-30-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WPCV-FM Country Hall Communications 9.0 7.1 6.7 9.4
WLLD-FM Rhythmic CHR Beasley Media 4.9 4.7 4.3 4.1
WWRZ-FM Adult Hits Hall Communications 4.4 5.1 3.3 3.8
WRUM-FM Spanish Tropical iHeartMedia 5.4 5.6 6.0 3.4
WFLZ-FM CHR iHeartMedia 2.7 2.9 2.4 3.1
WCFB-FM Urban AC Cox Media 2.7 2.9 1.9 2.9
WJRR-FM Rock iHeartMedia 2.0 2.0 1.4 2.1
WBTP-FM Urban iHeartMedia 2.0 2.9 2.9 1.9
WFUS-FM Country iHeartMedia 2.9 2.5 2.5 1.9
WPOI-FM CHR Cox Media 2.4 2.0 2.2 1.9
WTKS-FM Talk iHeartMedia 1.0 0.7 1.0 1.9
WXTB-FM Rock iHeartMedia 1.9 2.0 1.7 1.9
WDUV-FM AC Cox Media 2.2 1.6 2.7 1.7
WMTX-FM AC iHeartMedia 1.4 1.5 1.6 1.7
WWRM-FM AC Cox Media 2.7 2.5 1.4 1.7
WMMO-FM Classic Hits Cox Media N/A N/A 1.4 1.5
WRBQ-FM Classic Hits Beasley Media 1.4 2.7 1.7 1.4
WHPT-FM News/Talk Cox Media 1.7 1.6 1.1 1.2
WLKF-AM News/Talk Hall Communications 1.7 2.5 2.1 1.2
WFLA-AM News/Talk iHeartMedia 0.3 0.5 1.6 1.0
WXGL-FM Classic Hits Cox Media 1.9 1.3 1.1 0.9
WQYK-FM Country Beasley Media N/A N/A 1.1 0.7
WYUU-FM Spanish Beasley Media N/A N/A 3.6 0.7
WONN-AM Nostalgia Hall Communications 0.3 0.7 0.5 0.5
WWKA-FM Country Cox Media N/A N/A 1.3 0.5
WMGF-FM AC iHeartMedia 1.5 1.3 1.6 0.3
WKES-FM Religious Moody Bible Institute 1.2 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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