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#132 Myrtle Beach SC

Spring 2023 12+ Mon-Sun, 6a-12mid
Population: 373,100 (Black: 56,700) (Hispanic: 18,500)
Last Updated: 07-27-23 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 21 Spr 22 Fall 22 Spr 23
WGTR-FM Country iHeartMedia 6.9 7.8 8.3 7.7
WYAV-FM Classic Rock Dick Broadcasting 6.4 5.7 6.1 6.0
WDAI-FM Urban Cumulus Media 5.1 4.9 5.3 5.5
WRNN-FM News/Talk Dick Broadcasting 5.1 3.9 3.7 4.1
WSYN-FM Classic Hits Cumulus Media 3.6 3.1 4.0 3.8
WWXM-FM CHR iHeartMedia 4.6 5.2 4.3 3.8
WVCO-FM Classic Hits Carolina Beach Music 4.1 3.6 4.0 3.6
WYNA-FM Adult Hits iHeartMedia 4.4 4.4 4.0 3.0
WMYB-FM CHR Dick Broadcasting 1.8 1.6 1.6 2.5
WRXZ-FM Rock iHeartMedia 2.6 1.6 1.6 2.2
WKZQ-FM Alternative Dick Broadcasting 2.8 2.9 1.9 1.9
WLFF-FM Country Cumulus Media 1.8 1.8 1.9 1.9
WHMC-FM News/Talk South Carolina Educational TV 0.8 1.0 1.6 1.6
WMBJ-FM Christian CHR Radio Training Network 1.8 1.8 1.6 1.1
WEGX-FM Country iHeartMedia 2.1 2.1 1.6 0.8
WLGI-FM Religious Regional Baha'i Council of The Southeast 0.8 0.8 0.3 0.5
WSEA-FM All Sports Cumulus Media 1.0 0.5 0.5 0.5
WWHK-AM Country Dick Broadcasting 1.0 1.0 0.5 0.5
WSCI-FM Classical South Carolina Educational TV 0.3 0.3 0.3 0.3
WAYS-AM All Sports Cumulus Media 0.3 0.3 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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