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#129 Myrtle Beach SC

Spring 2024 12+ Mon-Sun, 6a-12mid
Population: 394,400 (Black: 54,600) (Hispanic: 22,000)
Last Updated: 07-25-24 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 22 Spr 23 Fall 23 Spr 24
WGTR-FM Country iHeartMedia 8.3 7.7 8.4 7.6
WDAI-FM Hip Hop Cumulus Media 5.3 5.5 4.6 3.9
WWXM-FM CHR iHeartMedia 4.3 3.8 3.8 3.9
WYNA-FM Adult Hits iHeartMedia 4.0 3.0 3.2 3.4
WVCO-FM Oldies Carolina Beach Music 4.0 3.6 3.5 3.1
WEGX-FM Country iHeartMedia 1.6 0.8 1.9 2.9
WSYN-FM Classic Hits Cumulus Media 4.0 3.8 3.0 2.9
WRXZ-FM Rock iHeartMedia 1.6 2.2 2.4 2.6
WHMC-FM Public Radio South Carolina Educational TV 1.6 1.6 1.4 1.8
WLFF-FM Country Cumulus Media 1.9 1.9 1.9 1.6
WMBJ-FM Christian CHR Radio Training Network 1.6 1.1 0.8 1.0
WSEA-FM Sports Cumulus Media 0.5 0.5 0.5 0.8
WAYS-AM Sports Cumulus Media N/A N/A 0.3 0.5
WLGI-FM Variety Regional Baha'i Council of The Southeast 0.3 0.5 0.8 0.5
WSCI-FM Public Radio South Carolina Educational TV 0.3 0.3 N/A 0.3
WKZQ-FM Alternative Dick Broadcasting 1.9 1.9 2.2 N/A
WMYB-FM CHR Dick Broadcasting 1.6 2.5 2.2 N/A
WRNN-FM Talk Dick Broadcasting 3.7 4.1 4.3 N/A
WWHK-AM Classic Country Dick Broadcasting 0.5 0.5 0.5 N/A
WYAV-FM Classic Rock Dick Broadcasting 6.1 6.0 6.5 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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