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#129 Myrtle Beach SC
Fall 2025 12+ Mon-Sun,6a-12mid
Population: 394,400 (Black: 54,600) (Hispanic: 22,000)
Last Updated: 01-23-26 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Spr 24 | Fall 24 | Spr 25 | Fall 25 |
|---|---|---|---|---|---|---|
| WGTR-FM | Country | iHeartMedia | 7.6 | 7.3 | 8.5 | 8.7 |
| WWXM-FM | CHR | iHeartMedia | 3.9 | 5.1 | 4.6 | 3.8 |
| WYNA-FM | Adult Hits | iHeartMedia | 3.4 | 3.2 | 3.4 | 3.8 |
| WKVC-FM | Christian CHR | Educational Media Foundation | 2.9 | 1.7 | 2.7 | 3.3 |
| WVCO-FM | Rhythmic Oldies | Carolina Beach Music | 3.1 | 3.2 | 3.9 | 3.3 |
| WMBJ-FM | Christian CHR | Radio Training Network | 1.0 | 1.2 | 1.9 | 2.3 |
| WRXZ-FM | Rock | iHeartMedia | 2.6 | 2.9 | 2.9 | 2.3 |
| WHMC-FM | Public Radio | South Carolina Educational TV | 1.8 | 2.0 | 1.0 | 0.8 |
| WLGI-FM | Variety | Regional Baha'i Council of The Southeast | 0.5 | 0.2 | 0.2 | 0.3 |
| WSCI-FM | Public Radio | South Carolina Educational TV | 0.3 | 0.2 | 0.2 | 0.3 |
| WAYS-AM | Sports | Cumulus Media | 0.5 | 0.5 | 0.2 | N/A |
| WDAI-FM | Hip Hop | Cumulus Media | 3.9 | 4.2 | 4.6 | N/A |
| WEGX-FM | Country | iHeartMedia | 2.9 | N/A | N/A | N/A |
| WLFF-FM | Country | Cumulus Media | 1.6 | 1.2 | 2.2 | N/A |
| WSEA-FM | Sports | Cumulus Media | 0.8 | 0.5 | 0.2 | N/A |
| WSYN-FM | Classic Hits | Cumulus Media | 2.9 | 2.9 | 2.9 | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings results are Copyright © 2026 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
Send corrections to RADIO ONLINE by clicking here.
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