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#132 Myrtle Beach SC
Spring 2023 12+ Mon-Sun, 6a-12mid
Population: 373,100 (Black: 56,700) (Hispanic: 18,500)
Last Updated: 07-27-23 (Nielsen Subscribing Stations Only)
| Station | Format | Owner | Fall 21 | Spr 22 | Fall 22 | Spr 23 |
|---|---|---|---|---|---|---|
| WGTR-FM | Country | iHeartMedia | 6.9 | 7.8 | 8.3 | 7.7 |
| WYAV-FM | Classic Rock | Dick Broadcasting | 6.4 | 5.7 | 6.1 | 6.0 |
| WDAI-FM | Urban | Cumulus Media | 5.1 | 4.9 | 5.3 | 5.5 |
| WRNN-FM | News/Talk | Dick Broadcasting | 5.1 | 3.9 | 3.7 | 4.1 |
| WSYN-FM | Classic Hits | Cumulus Media | 3.6 | 3.1 | 4.0 | 3.8 |
| WWXM-FM | CHR | iHeartMedia | 4.6 | 5.2 | 4.3 | 3.8 |
| WVCO-FM | Classic Hits | Carolina Beach Music | 4.1 | 3.6 | 4.0 | 3.6 |
| WYNA-FM | Adult Hits | iHeartMedia | 4.4 | 4.4 | 4.0 | 3.0 |
| WMYB-FM | CHR | Dick Broadcasting | 1.8 | 1.6 | 1.6 | 2.5 |
| WRXZ-FM | Rock | iHeartMedia | 2.6 | 1.6 | 1.6 | 2.2 |
| WKZQ-FM | Alternative | Dick Broadcasting | 2.8 | 2.9 | 1.9 | 1.9 |
| WLFF-FM | Country | Cumulus Media | 1.8 | 1.8 | 1.9 | 1.9 |
| WHMC-FM | News/Talk | South Carolina Educational TV | 0.8 | 1.0 | 1.6 | 1.6 |
| WMBJ-FM | Christian CHR | Radio Training Network | 1.8 | 1.8 | 1.6 | 1.1 |
| WEGX-FM | Country | iHeartMedia | 2.1 | 2.1 | 1.6 | 0.8 |
| WLGI-FM | Religious | Regional Baha'i Council of The Southeast | 0.8 | 0.8 | 0.3 | 0.5 |
| WSEA-FM | All Sports | Cumulus Media | 1.0 | 0.5 | 0.5 | 0.5 |
| WWHK-AM | Country | Dick Broadcasting | 1.0 | 1.0 | 0.5 | 0.5 |
| WSCI-FM | Classical | South Carolina Educational TV | 0.3 | 0.3 | 0.3 | 0.3 |
| WAYS-AM | All Sports | Cumulus Media | 0.3 | 0.3 | N/A | N/A |
Totals are Persons 12+, Mon-Sun, 6am-midnight
| This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area. |
|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period. [AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%) |
| Ratings profiles are Copyright © 2023 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio. |
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