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#129 Myrtle Beach SC

Fall 2024 12+ Mon-Sun, 6a-12mid
Population: 394,400 (Black: 54,600) (Hispanic: 22,000)
Last Updated: 01-17-25 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 23 Fall 23 Spr 24 Fall 24
WGTR-FM Country iHeartMedia 7.7 8.4 7.6 7.3
WWXM-FM CHR iHeartMedia 3.8 3.8 3.9 5.1
WDAI-FM Hip Hop Cumulus Media 5.5 4.6 3.9 4.2
WVCO-FM Oldies Carolina Beach Music 3.6 3.5 3.1 3.2
WYNA-FM Adult Hits iHeartMedia 3.0 3.2 3.4 3.2
WRXZ-FM Rock iHeartMedia 2.2 2.4 2.6 2.9
WSYN-FM Classic Hits Cumulus Media 3.8 3.0 2.9 2.9
WHMC-FM Public Radio South Carolina Educational TV 1.6 1.4 1.8 2.0
WLFF-FM Country Cumulus Media 1.9 1.9 1.6 1.2
WMBJ-FM Christian CHR Radio Training Network 1.1 0.8 1.0 1.2
WAYS-AM Sports Cumulus Media N/A 0.3 0.5 0.5
WSEA-FM Sports Cumulus Media 0.5 0.5 0.8 0.5
WLGI-FM Variety Regional Baha'i Council of The Southeast 0.5 0.8 0.5 0.2
WSCI-FM Public Radio South Carolina Educational TV 0.3 N/A 0.3 0.2
WEGX-FM Country iHeartMedia 0.8 1.9 2.9 N/A
WKZQ-FM Alternative Dick Broadcasting 1.9 2.2 N/A N/A
WMYB-FM CHR Dick Broadcasting 2.5 2.2 N/A N/A
WRNN-FM Talk Dick Broadcasting 4.1 4.3 N/A N/A
WWHK-AM Classic Country Dick Broadcasting 0.5 0.5 N/A N/A
WYAV-FM Classic Rock Dick Broadcasting 6.0 6.5 N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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