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#132 Myrtle Beach SC

Spring 2021 12+ Mon-Sun, 6a-12mid
Population: 373,100 (Black: 56,700) (Hispanic: 18,500)
Last Updated: 07-28-21 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 19 Spr 20 Fall 20 Spr 21
WGTR-FM Country iHeartMedia 8.3 8.6 7.2 7.0
WYAV-FM Classic Rock Dick Broadcasting 5.1 5.1 5.1 6.7
WRNN-FM News/Talk Dick Broadcasting 6.6 7.2 7.2 6.0
WDAI-FM Urban Cumulus Media 7.8 7.5 5.9 5.8
WYNA-FM Adult Hits iHeartMedia 3.7 4.0 4.1 4.3
WWXM-FM CHR iHeartMedia 5.6 5.4 4.6 4.1
WSYN-FM Classic Hits Cumulus Media 3.9 4.0 3.1 3.6
WKZQ-FM Alternative Dick Broadcasting 2.7 2.4 2.8 2.7
WMYB-FM CHR Dick Broadcasting 2.0 1.6 2.1 2.4
WRXZ-FM Rock iHeartMedia 2.2 2.4 2.1 2.2
WEGX-FM Country iHeartMedia 2.2 1.3 1.0 1.7
WLFF-FM Country Cumulus Media 2.4 2.4 1.5 1.7
WHMC-FM News/Talk South Carolina Educational TV 0.7 1.1 1.8 1.2
WMBJ-FM Christian CHR Radio Training Network 1.0 1.6 1.5 1.2
WSEA-FM All Sports Cumulus Media 0.7 0.8 1.0 1.2
WLGI-FM Religious Regional Baha'i Council of The Southeast 0.5 0.5 1.0 1.0
WWHK-AM Country Dick Broadcasting 1.2 0.8 1.0 1.0
WSCI-FM Classical South Carolina Educational TV 0.2 0.3 0.3 0.2
WHQR-FM News/Talk Friends of Public Radio 0.2 0.3 N/A N/A
WRWM-AM All Sports Cumulus Media 0.2 N/A N/A N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2021 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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