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#178 Traverse City-Petoskey MI

Fall 2023 12+ Mon-Sun, 6a-12mid
Population: 241,100 (Black: 2,500) (Hispanic: 5,600)
Last Updated: 01-29-24 (Nielsen Subscribing Stations Only)

Station Format Owner Spr 12 Fall 12 Spr 23 Fall 23
WKLT-FM Classic Rock WBCM Radio 8.2 9.4 10.7 10.8
WGFM-FM Rock Black Diamond 1.2 1.9 4.1 7.5
WTCM-FM Country WTCM Radio 7.8 7.0 5.4 6.2
WKHQ-FM CHR Macdonald Garber Broadcasting 7.8 7.1 5.8 5.8
WLXT-FM AC Macdonald Garber Broadcasting 3.5 4.1 5.4 5.8
WMKC-FM Country Black Diamond 3.5 3.0 5.4 5.8
WTCM-AM News/Talk WTCM Radio 5.9 6.1 5.4 5.4
WCCW-FM Oldies WCCW Radio 5.5 4.1 3.7 3.7
WIAA-FM Classical Interlochen Center For The Arts 2.4 2.5 2.9 3.7
WGFN-FM Classic Rock Black Diamond 1.6 1.9 2.9 2.5
WICA-FM Public Radio Interlochen Center For The Arts 3.1 3.3 3.3 2.5
WSRT-FM Classic Country Macdonald Garber Broadcasting 2.0 3.3 2.9 2.1
WZTC-FM Adult Hits Playtime Media 1.9 3.0 2.1 2.1
WJZQ-FM Hot AC WKJF Radio 1.2 2.0 2.1 1.7
WWMK-FM Classic Hits Black Diamond 1.6 1.6 1.2 1.7
WCBY-AM Classic Country Black Diamond 1.2 0.8 0.8 0.8
WCML-FM Public Radio Central Michigan University 0.8 1.2 0.8 0.8
WCMV-FM Public Radio Central Michigan University 0.8 0.8 0.8 0.8
WCMW-FM Public Radio Central Michigan University 1.2 1.2 0.8 0.8
WMKT-AM Talk Macdonald Garber Broadcasting 0.4 0.4 0.8 0.8
WUPS-FM Classic Hits Black Diamond Broadcast Group 0.8 0.8 0.8 0.8
WLXV-FM Country Macdonald Garber Broadcasting 0.4 0.8 0.4 0.4
WCCW-AM Classic Country WCCW Radio 0.4 0.4 0.4 N/A
WMBN-AM Sports Macdonald Garber Broadcasting 0.4 N/A 0.4 N/A

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings profiles are Copyright © 2024 Nielsen Audio. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

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