Fall 2021 12+ Mon-Sun, 6a-12mid
Population: 100,500 (Black: 4,300) (Hispanic: 39,400)
Last Updated: 02-03-22 (Nielsen Subscribing Stations Only)
|Station||Format||Owner||Fall 19||Spr 20||Spr 21||Fall 21|
|KIXY-FM||Classic Hits||Foster Communications||10.3||9.8||10.3||11.0|
|KWFR-FM||Classic Rock||Foster Communications||6.5||4.9||5.7||7.7|
|KMDX-FM||Rhythmic CHR||Four R Broadcasting||5.9||6.7||6.9||6.6|
|KCLL-FM||Classic Hits||Foster Communications||5.6||3.9||5.7||5.5|
|KDCD-FM||Country||Four R Broadcasting||5.9||4.4||4.6||4.4|
|KNCH-FM||News/Talk||Texas Tech University||0.9||1.0||1.1||1.1|
|KBJX-FM||Adult Hits||William W. Mccutchen Iii||1.9||2.0||1.1||N/A|
|KBTP-FM||Country||Prophecy Radio Group||4.7||6.9||8.0||N/A|
Totals are Persons 12+, Mon-Sun, 6am-midnight
|This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.|
A share is the percentage of those listening to radio in the MSA who are
listening to a particular radio station.
Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)
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