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#165 Odessa-Midland TX

Fall 2024 12+ Mon-Sun, 6a-12mid
Population: 268,200 (Black: 18,100) (Hispanic: 139,000)
Last Updated: 01-30-25 (Nielsen Subscribing Stations Only)

Station Format Owner Fall 22 Spr 23 Fall 23 Fall 24
KZBT-FM Urban Townsquare Media 6.9 7.1 6.7 7.9
KMMZ-FM Regional Mexican Permian Basin Broadcasting 4.5 4.1 4.7 6.7
KBAT-FM Classic Rock Townsquare Media 4.2 3.3 4.0 5.2
KHKX-FM Country Brazos Communications West 8.0 6.3 5.5 4.9
KNFM-FM Country Townsquare Media 4.2 4.1 6.3 4.9
KMCM-FM Classic Hits Brazos Communications West 5.6 5.9 5.5 4.5
KFZX-FM Classic Rock ICA Radio 3.3 2.2 3.6 4.1
KCHX-FM Tejano ICA Radio 3.7 5.1 4.0 3.7
KCRS-FM CHR ICA Radio 5.2 3.2 3.2 3.7
KODM-FM Hot AC Townsquare Media 4.9 4.8 4.7 3.4
KXQT-FM Tejano Permian Basin Broadcasting 3.8 2.6 1.6 3.4
KQRX-FM Rock Brazos Communications West 4.2 4.1 3.6 3.0
KCRS-AM News/Talk ICA Radio 3.7 3.2 2.0 2.2
KMRK-FM Country ICA Radio 1.9 2.0 2.0 2.2
KWEL-AM Talk Cda Broadcasting 1.9 2.0 1.6 1.9
KMND-AM Sports Townsquare Media 0.7 0.7 0.4 0.4

Totals are Persons 12+, Mon-Sun, 6am-midnight

This profile contains an quarter hour rating (AQH) share of persons, ages 12+, Monday through Sunday in the Metro Survey Area.

A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.

Average Quarter-Hour Persons (AQH Persons) is the average number of persons listening to a particular station for at least three minutes during a 15-minute period.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Ratings results are Copyright © 2025 Nielsen Audio and licensed for publication by RADIO ONLINE. Redistribution without permission is prohibited. May not be quoted or reproduced without the prior written permission of Nielsen Audio.

Send corrections to RADIO ONLINE by clicking here.

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